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MKT/421 Week 1 - UPDATED 2015
Favorite Brand Paper Word Count: 851 words = A+ Work!
Write a 750- to 1,000-word paper in which you identify your
favorite brand and explain why it is your favorite. In the paper
you should do the following:
Identify a brand about which you are passionate. Explain a
minimum of three reasons why you are passionate about this brand.
Respond to the following questions:
o Is the company successful in building loyal customer
relationships across different groups? o Why or why not?
Identify at least two other competitors in the same industry,
and explain why you prefer your selected brand over the
competitors.
Cite a minimum of three sources from popular media (magazines,
newspaper, and online media) that illustrate your points.
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Defining Marketing Paper Word Count: 1,168 words = A+ Work!
2 Options = 2 Full A+ Defining Marketing Papers Included Write a
700- to 1,050-word paper in which you define marketing.
Include your personal definition of marketing and definitions
from two different sources. Explain the importance of marketing in
organizational success, based on these definitions. Provide at
least three examples from the business world to support your
explanation. Properly cite
sources used in the paper. Format your paper consistent with APA
guidelines.
Discussion Questions DQ#1 - What is the definition of marketing?
What are the benefits and drawbacks of incorporating marketing into
the sales function of an organization? Do you think that marketing
should be included as part of the sales organization within a
company? Explain why or why not. DQ#2 - Please define a SWOT
analysis. How and why is it used. DQ#3 - Assume you are the newly
hired marketing manager of a company. As you spend time with other
peer marketing managers, you realize that the company doesnt place
an emphasis on planning within the marketing organization. Why is
planning important in marketing? What are the essential components
of a marketing plan? How would you convince your supervisor that
the marketing department should produce formal marketing plans?
MKT/421 Week 2 - UPDATED 2015
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Personal Branding (Individual) Write a 750- to 1000-word paper
that does the following:
Summarizes your background and what makes you unique in a
1-paragraph elevator pitch Identifies 3 to 4 companies you want to
work for, and an explanation as to why Identifies the best methods
for contacting those companies and engaging those who might
influence the hiring decision
Marketing Mix (Presentation - Kraft Foods) Select a company
currently experiencing marketing changes. Create a 6-slide
Microsoft PowerPoint presentation (including a title slide) that
analyzes that company's marketing mix:
Each of the four P's should be addressed on its own slide. The
final slide should analyze the changes this company is experiencing
and the driving forces
behind the changes. Use the Wall Street Journal database in the
University Library to facilitate your research of the
company.
Marketing Mix (Paper - Kraft Foods) Word Count: 1,367 words = A+
Work!
Write a 1,400- to 1,750-word paper in which you describe the
elements of the marketing mix (product, place, price, and
promotion). In addition, select an organization with which you are
familiar and describe how each one of the four elements of the
marketing mix affects the development of the organizations
marketing strategy and tactics. Describe how each element is
implemented. Specifically identify your selected organization and
the industry in which it exists. Format your paper consistent with
APA guidelines.
Learning Team - Marketing Plan Phase 1
Pet Emporium / Product: No-More-Sniffles Word Count: 1,363 words
= A+ work!
Create a new product or service for an existing organization.
This product or service will be the basis for your Marketing Plan
Paper. Obtain your instructors approval of your product or service
before beginning this project.
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Write a 1,400- to 1,750-word paper to include the following:
An overview of the existing organization A description of the
new product or service An explanation of the importance of
marketing to your selected organizations success A SWOTT
(Strengths, Weaknesses, Opportunities, Threats, and Trends)
analysis on the new product or
service The marketing research approach you would use to develop
the marketing strategy and tactics for
this new product or service Refer to the Marketing Plan Outline
listed on the student website for the general framework of the
Marketing Plan. Format your paper consistent with APA
guidelines
Discussion Questions DQ#1 - What are the 4 Ps? Please list each
P, define each P, and explain the overall importance of the
marketing mix. DQ#2 - Please define demographics and
psychographics. Then, Identify the demographics and psychographics
of products by choosing one of these four product pairs:
Porsche automobile and Ford pickup trucks Dial soap and
Neutrogena soap Southwest Airlines and American Airlines Wal-Mart
and Nordstrom
Discuss and identify demographics and psychographics for the
product pair you choose.
MKT/421 Week 3 - UPDATED 2015
Marketing Research Paper (Individual)
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Kudler Fine Foods Virtual Organization Word Count: 1,289 words =
A+ work!
Use the Virtual Organization link on the student website to
access additional company information on Kudler Fine Foods. Write a
1,050- to 1,400-word paper in which you justify the importance of
marketing research in the development of Kudler Fine Foods
marketing strategy and tactics, and identify the areas where
additional market research is needed. Analyze the importance of
competitive intelligence and analysis in regards to the development
of Kudler Fine Foods marketing strategy and tactics. Format your
paper consistent with APA guidelines.
Learning Team Marketing Plan Phase 1 & 2 Word Count: 2,609
words = A+ work!
Pet Emporium / Product: No-More-Sniffles Use the product or
service you selected for your Marketing Plan: Phase I Paper. Write
a 1,400- to 1,750-word paper in which you address the
following:
Identify the segmentation criteria that will affect your target
market selection. Identify your target market.
Describe the organizational buyers and consumers of your product
or service and the factors that influence their purchasing
decisions. Discuss how these factors will affect your marketing
strategy.
Analyze current competitors and define the competitive landscape
for your product or service. Format your paper consistent with APA
guidelines
Discussion Questions
Select a product with which you are familiar. What stage is your
selected product at in the product life cycle? Provide rationale
for your answer. Based on your knowledge of the product life cycle,
what types of changes will occur to your selected product as it
continues through the product life cycle? How will this affect the
marketing of your selected product?
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What are the different types of buyers and consumers? How does
the type of buyer or consumer affect marketing strategy? As part of
your response, consider the characteristics of buyers and the
factors that influence their purchasing decision. How can an
organization ensure that its market strategy is appropriate for its
target market?
MKT/421 Week 4 - UPDATED 2015
Blue Ocean Strategy Paper (New) Write a 750- to 1,000-word paper
that describes the importance of blue ocean strategy and identifies
a product or service that would be considered a blue ocean move.
Include the following:
A description of blue ocean strategy and its importance A
product or service that might be considered a blue ocean move and
why An alternative red ocean move for the same product or service
along with the pros and cons of that
strategy
Format your paper consistent with APA guidelines.
Using Perceptual Maps in Marketing Simulation Word Count: 1,216
words = A+ work!
Resources: Using Perceptual Maps in Marketing simulation
Complete the simulation, Using Perceptual Maps in Marketing,
located on the student website. Write a 1,050- to 1,450-word
summary in which you address the following: For each of the three
major phases in the simulation, describe
The situation Your recommended solutions, including why Your
results
Summarize the different marketing components addressed in this
simulation by answering the following
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questions: What is the relationship between differentiation and
positioning of products or services? Is the
repositioning of the product in the simulation as you had
expected it to be? Explain why or why not. What is the effect of
the product life cycle on marketing? What effect did the product
life cycle have on the product inthe simulation?
Format your paper consistent with APA guidelines.
Learning Team
Marketing Plan Phase 1,2, and 3 Word Count: 3,856 words = A+
work!
Pet Emporium / Product: No-More-Sniffles Use the product or
service you selected for your Marketing Plan: Phase I Paper. Write
a 1,400- to 1,750-word paper to include the following
information:
Describe the attributes of your product or service in detail.
Describe the pace at which your product will move through the
product life cycle and the factors
that will affect its movement. How will the product life cycle
affect the marketing of your selected product or service?
Identify the positioning and differentiation strategies for the
product or service. Identify the appropriate price strategy that
should be used for the product or service.
Format your paper consistent with APA guidelines.
Discussion Questions
What is competitive intelligence? What is the importance of
competitive intelligence and analysis in modern-day marketing? How
can a companys marketing organization ensure that it is able to
identify newly emerging competitors in time to plan and execute an
effective marketing strategy in response to these competitors?
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MKT/421 - Week 5 - UPDATED 2015
Supply Chain Paper(New) Write a 750- to 1,000-word paper that
identifies each link in the supply chain and the purpose and value
in each. For example, if the shoe industry were to be chosen, the
supply chain might look something like: Manufacturer plans the
product mix designs the shoes determines the materials makes the
shoes advertises the shoes ships in bulk to middlemen Distributor
receives shipment from manufacturer establishes relationships with
retailers extends credit to retailers breaks down from bulk
quantities to smaller cases ships product to retailers Retailer
displays the shoes advertises to drive consumers into the store
determines product selection pays salespeople to help the consumer
decide processes the transaction transfers possession to the
consumer
Environmental Factors Word Count: 1,095 words = A+ work!
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Individual Assignment
Select an organization with which you are familiar that conducts
both domestic and global marketing. Write a 1,050- to 1,400-word
paper in which you identify the environmental factors that affect
global and domestic marketing decisions. Address the following as
they relate to the organizations marketing decisions:
Analyze the influence of global economic interdependence and the
effect of trade practices and agreements.
Examine the importance of demographics and physical
infrastructure. Analyze the influence of cultural differences.
Examine the importance of social responsibility and ethics versus
legal obligations. Analyze the effect of political systems and the
influence of international relations. Analyze the influence of the
Foreign Corrupt Practices Act of 1977, and the influence of
local,
national, and international legislation. Explain the effect of
technology.
Format your paper consistent with APA guidelines.
Learning Team Final
Word Count: 6,716 words = A+ work! Marketing Plan: Final
Paper
Use the Marketing Plan Outline listed on the student website as
a guide. Write a 6,300- to 7,000-word paper integrating your
previous Learning Team assignments into a final Marketing Plan
Paper. Address the following information in your paper: Identify
the appropriate place and promotional strategy that should be used
in developing the strategic marketing plan.
Develop an initial sales promotion schedule. Create an
advertising plan. Identify public relations opportunities for the
product or service. Analyze the effect of channel management
decisions on the marketing of your selected product or
service. Select appropriate distribution channels for your
product or service and address costs in terms of
placement, shipping, and middlemen. Develop a budget for your
plan. Identify quantifiable elements that can be used to evaluate,
monitor, and control the effectiveness
of your marketing plan.
Prepare a 15- to 20-minute oral presentation accompanied by 15-
to 20-slide Microsoft PowerPoint
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presentation illustrating your Marketing Plan Paper.
Final Exam - Updated 2015 1. Genetech Corp. has invested heavily
to develop a patented new product. Genetech wants to achieve a
rapid return on its investment. It probably should set a
______________ pricing objective. 2. an advertiser pays a fixed
amount (e.g. 70 cents) each time a Web surfer clicks on the
advertiser's ad and links to the advertiser's website, this process
is called a(n): 3. The advantages of working with an intermediary
usually increase when there is: 4. When a company provides its
advertising agency with a statement about a new product to use in
designing an advertising campaign, and this statement includes a
description of the target market, the product type, the primary
benefits of using the product, and how this product is different
from, and better than, competitive products, what type of statement
is this? 5. According to the concept of social responsibility, a
firm has a duty to: 6. Clearwater Office Supply sells frequently
purchased office supplies to businesses in a metropolitan area. It
is a well-established company with a large share of the market. Its
promotion should probably focus on: 7. The main difference between
a "marketing strategy" and a "marketing plan" is that: 8. More than
600,000 loyal customers signed up in advance to purchase the
iPhone4 in an Apple store the first day it was available for sale
in the U.S. What type of response behavior were these Apple
followers demonstrating? 9. Because she frequently buys books at
Amazon.com, Sophie Soleil set up an account and password at the
website. Now, when she logs on and searches for a specific book, a
note pops up at the center of her laptop screen saying: "Hello,
Sophie, we have recommendations for you," and proceeds to list
other titles that Sophie might enjoy based on her previous
purchases. Amazon can remember Sophie (and her previous purchases)
because the online retailer uses: 10. In which quadrant of the SWOT
analysis tool does the following fit? A firm is in a fast-growing
industry. 11. The sales analysis of a product revealed that profits
were highest when it was initially introduced into the market with
a high selling price. However, the price was gradually reduced as
it started facing competition as substitutes entered the market.
This is an example of a(n) _____. 12. David Oreck advertises Oreck
vacuum cleaners via commercials that run on national radio
programs. He encourages consumers to "try my 8-pound Oreck vacuum
for free for 30 days," and to return it if they aren't satisfied.
He then provides an easy-to-remember toll-free telephone number
that consumers can use to place orders. Regarding the AIDA model,
the free-trial period and availability of a toll-free number
are
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devices used mainly to: 13. Which of the following is true of
direct distribution? 14. The three basic sales tasks are: 15. The
primary purpose of branding is: 16. Tammi Soloft has itchy eyes and
a stuffy nose, and suddenly becomes aware of many TV ads for
allergy products that she never noticed before. This illustrates:
17. In the American Marketing Association's Statement of Ethics,
which ethical value stresses a firm's attempts to balance the needs
of its buyers with the interests of sellers? 18. Which of the
following is a common cause of new product failures? 19. Marketers
cannot assume that a product that meets consumer needs in one
country will do so in another. This is because: 20. From the
perspective of macro-marketing, e-commerce specialists CarFax
(which provides vehicle history reports) and Cars.com (a website
offering auto comparison shopping) have emerged within the auto
industry because: 21. The main difference between the "marketing
department era" and the "marketing company era" is: 22. Behavioral
targeting: 23. In the 1990s, DVDs replaced audiocassettes and
floppy disks as the storage media of choice for music and
computers. At which stage of the product life cycle is the DVD
today? 24. Blending the firm's promotion efforts to convey a
complete and consistent message is the goal of: 25. Compared with
other approaches to business, the marketing concept is distinct in
that it: 26. When new product ideas are chosen based on ratings and
comments from customers, this process is called ______. 27. A
useful tool for organizing the competitor analysis is: 28. Most
firms in the business world set their prices using: 29. A producer
might use a "pulling policy" rather than a "pushing policy" if: 30.
The phrase "big data" refers to:
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