MIRKO LALLI Polyhedric Lateral Thinker Human Network Router. Senior Digital Strategist. Passionate and visionary about Internet, Social Media and innovation. Creative mindset, 15+ Years of experience in web and digital communication. Strong background in P.R. & MKT mng. +CURRICULUM VITAE SUMMARY: CAREER: ACADEMICS: INTERACT: REACH ME ANYTIME: +12ML € planned in socialmedia & webmarketing in last 3 year +200 Articles written about me and my projects in last year 2.402 Friends in facebook that follow my update 2.798 professionals in my LinkedIn network 5.275 Number of Twitter #follower Languages I can order food in UNIVERSITA’ DEGLI STUDI DI FIRENZE The Klout Score is the measurement of your overall online influence. +39 3493539069 - [email protected] http://it.linkedin.com/in/mirkolalli http://twitter.com/mkl - http://www.facebook.com/mirkolalli SCAN THIS to see my blog to see my personal dna Master's Degree 110/110 cum laude SCAN THIS to see my vizify SCAN THIS Reporting directly to the CEO I'm responsible for the development of a comprehensive marketing, communications and brand strategy. I'm also responsible for coordinating all media-relations initiatives and providing assistance in products development. I oversee the company digital communications and social media presence; I'm responsible for all plans and executions of internal and external communications. Before current job I worked as Chief of Marketing and Communications at Fondazione Sistema Toscana and GIUNTI Group after several years as a consultant. I am a Teacher and Senior Lecturer in private and public university on technological, social and marketing dynamics tied to Social Media and contemporary communications. FONDAZIONE SISTEMA TOSCANA: CMO - Chief of Marketing and Communications. Responsible also for Public Relations and institutional Relations. Head of “ToscanaLab” project (www.toscanalab.it) Senior Lecturer and teacher on digital communication, web marketing, e-business, Social Media and Marketing2.0. BRANDS Head of task-force for the new marketing and promotional campaign for Tuscany Regional Government best know as “Voglio Vivere Così", for which I have created the Social-media strategy and I'm responsible for coordinating the web-marketing activities and the work of the “Social Media Team.” ACTUAL Consultant & sales manager Developing sales strategies & structuring commercial transactions - Member of Sales & Marketing Staff Independent New Media Consultant (freelance) New Media marketing manager 3 1997 1999 2001 2003 2005 2007 2009 2011 SKILL DEVELOPMENT v 2.5 www.mirkolalli.net CLOUDITALIA COMMUNICATIONS SpA: Director Marketing Comunications and Public Relations. I oversee the company communications PR and digital strategy.