MivaCon Seattle - The Conversion Quotient

THE CONVERSION QUOTIENT

TYSON ROBERTS - AMAZON PAYMENTS

Visit us: https://payments.amazon.com

• Attracting qualified shoppers

• Meeting rising consumer expectations

• Converting shoppers into customers

• Mobile readiness

• Managing risk

Top merchant challenges


The Conversion Quotient

Mindshare Investment

Time / Hassle / Risk

Value / Utility / Visibility


Getting real about mindshare

• What % of your customers create an account with you?

• How frequently does your average customer purchase?

• What % of your carts are abandoned?

• What % like, share, or mention you via social media?

• What % rate or provide feedback on their experience?

• What % of your customers would recommend you?

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2/3 of online shoppers abandon their shopping carts without paying.Source: Corporate Eye, January 2014


Two levers

Raise Mindshare• Invest More Money• Invest More Time• Test & Optimize

Lower Investment• Reduce Time• Reduce Hassle• Reduce Risk

1 2


Make it fastMinimize data entry. Remember and pre-populate whenever possible. Eliminate unnecessary clicks. Optimize load times.

Make it easyMake it familiar and intuitive, anything less is frustrating. Never make them do the same thing twice.

Make it safeStand behind your products and services. Take security seriously. Look for opportunities to leverage the work and investment of others.












DOWNLOAD THIS PRESENTATION AT:WWW.SLIDESHARE.NET/MIVAMERCHANT

TYSON ROBERTS

MivaCon Seattle - The Conversion Quotient

Small Business & Entrepreneurship

time test

qualified shoppers

lower investment

online shoppers

customers mobile readiness

shopping carts

rising consumer expectations

merchant challenges