READY THEMES FOR STORE OWNERS GET A PROFESSIONAL GRADE BUILD ON A BUDGET ANTHONY BOTTOLI
MivaCon Seattle - Ready Themes for Store Owners: Get a Professional-Grade Build on a Budget
Aug 17, 2015
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READY THEMES FOR STORE OWNERS GET A PROFESSIONAL GRADE BUILD ON A BUDGET
ANTHONY BOTTOLI
QUICK INTRO ON ME
• Serial entrepreneur for 12+ years, mostly in the cheese & wine business.
• Have known Miva relatively well for that entire time, through a close friend.
• Might have even thought of myself as someone who understood ecommerce.
MY REALITY CHECK
• Truth is, I had no idea how complex ecommerce was
• Even though I got pretty deep into building a Miva store back in 2009
• However, I’ve learned more about ecommerce working for Miva that I could ever have as a “micro-‐entrepreneur”
MY IDEA OF ECOMMERCE BEFORE JOINING MIVA
MY IDEA OF ECOMMERCE AFTER JOINING MIVA
MATURE ECOMMERCE STORE OWNERS ADDRESS
• Responsive, Mobile First Design • Robust, Open Architecture • B2B & B2C Ready • Deep Catalogue Capabilities • Back Office Integration • Logic-‐Based Templates • Extensibility via Modules Marketplace
CAN MOST ECOMMERCE PLATFORMS HANDLE THIS?
RECENT TECHNOLOGICAL BREAKTHROUGHS GIVE NEW WEBSTORE OWNERS ACCESS TO FUNCTIONALITY
• Up until recently there’s been a big divide between “haves” and “have nots”
• Store owners, choose: easy, out of the box, cookie cutter functionality vs. robust capability
• Miva’s philosophy: give you access to scalable software from the starting blocks
RECENT TECHNOLOGICAL BREAKTHROUGHS GIVE WEBSTORE OWNERS ACCESS TO NEW FUNCTIONALITY
• Up until recently there’s been a big divide between “haves” and “have nots”
• Store owners, choose: easy, out of the box, cookie cutter functionality vs. robust capability
• Miva’s philosophy: give you access to scalable software from the starting blocks
“Because to compete in today’s rapidly expanding commerce environments…you must innovate.”
IS THIS NECESSARY ON STARTUP? USUALLY NOT.
BUT IT WILL BE EVENTUALLY…
READYTHEMES MAKE THE COMPLEX, SIMPLE
• RT’s Provide A Visual Framework • Pre-‐built Functionality
– Category structure – Checkout flow – Social Media – SEO – Etc.
READYTHEMES FEATURES
• FREE • Fully Responsive (mobile first) • Clean Code / H1, h2, etc. (for SEO) • AJAX Add to Cart • Sticky Header • Mega Menu • Quick look
READYTHEMES TEMPLATES
READYTHEMES TEMPLATES
READYTHEMES TEMPLATES
READYTHEMES TEMPLATES
READYTHEMES TEMPLATES
COMING SOON
• Left Drop Down Main Navigation / Fly-‐out Mega Menu
• Product Highlight / Call Outs
• AJAX Mini Cart
• Optimized Mobile Header
READYTHEMES: 2 PATHWAYS
#1: Do It Yourself – Watch Training Videos & Dive In – Get Help (Hands-‐on Training, Development)
#2: Professional Services Starting Point – Reduces Development Cost – Shortens Implementation Timeline – A Template for Miva or your Developer – 80-‐90% of the store is built, all that’s left is to stylize and move in
READYTHEME EXAMPLE #1: D.I.Y.
READYTHEME EXAMPLE #2: D.I.Y. + DESIGN CLUB
READYTHEME EXAMPLES: PROFESSIONAL SERVICES
READYTHEME EXAMPLES: PROFESSIONAL SERVICES
READYTHEME EXAMPLES: PROFESSIONAL SERVICES
1. Header Logo
3. Hero Image
4. Promo Message
5. Storefront Promo6. Storefront New
7. Storefront Sale
8. What’s Popular
9. Footer: About Us
2. Top Navigation
10. Footer Categories11. Social Media Icons
READYTHEME SETUP: CONTROL PANEL
READYTHEME SETUP: AUDIO EQUIPMENT STORE
READYTHEME SETUP: VISUALS
TO RECAP:
• Ecommerce platforms vary widely in terms of capability to address complex business rules.
• Traditionally store owners have had to choose: easy, out of the box, cookie-‐cutter functionality vs. robust capability (but very time consuming / expensive).
• ReadyThemes simplify the complex: making scalable software accessible from the beginning.
QUESTIONS?
DOWNLOAD THIS PRESENTATION AT: WWW.SLIDESHARE.NET/MIVAMERCHANT
ANTHONY BOTTOLI
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