Mis Tribus (My Tribes) Founder, Kevin W. Shockey
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Mis Tribus (My Tribes)
Founder, Kevin W. Shockey
What is it?
• A direct to fan community for cross media authors:– Tools & utilities for authors
– Access to authors & marketplace for fans
– Expert keyword driven tribes
• Based on free culture
Marketplace – What Markets?
Consumers -Social Cloud
Social Cloud:
- Internet
- Mobile
- Social Networks
- Communities
- Projects
- Personal
Consumers -E-Commerce
Social Cloud:
- Internet
- Mobile
- Social Networks
- Communities
- Projects
- Personal
$150B
Marketplace – What Markets Redux?
Social Cloud:
- Internet
- Mobile
- Social Networks
- Communities
- Projects
- Personal
?123
We all have a story to tell…
“Lady Gaga seems to know that a pop star’s own life is a story they are telling, and whether a celebrity takes an active role in the telling of that story or not, the story will be told.” @Caitlin_Burns
…even fans.
Author – Self Publishing
• What can just one person do?
• Blogger (Website(s))
• Flickr
• Postling:
• YouTube
• Tumblr
• Paper.li
• Storify
• Etsy
• TopicMarks
• Chime.in
Author - Distribution
- How to distribute your story?
- Most effective
- Least cost- Time
- Money
Problem #1 - Reach
• Complexity – Approaching ∞
• Consistency– Multidimensionally
• Cost effective
Problem #1 – Reach (Media Sharing)
• What we regularly share within our social graph:- Video- Fotos- Text:
- Status- Tags- Comments- Blogs
• How do we find our fans?
• How do we get them to share a small piece of our story?
Problem #1 – Reach (Social Graph)
Social Cloud
Problem #1 – Reach (Prosumers)
Social Cloud
Sharing Sharing
Consuming
Problem #2 – Shipping Product
• Process– Repeatable
• Consistency – Multidimensionally
• Coach– Need leaders to simplify and encourage action
Problem #2 – Shipping Product (Phase 1 Efficiency)
Social
Cloud
What can 1 person do?
Problem #3 – Monetization
• Trust– Turning permission into regular calls for action
• Consistency– Across all dimensions
• Repeatable process– With trust can regularly ask for sale (across
all dimensions)
Me
• 3rd Startup – DondeEs.com, SNAP Platform & SNAPPIX Project
• Author – O’Reilly Radar, Dondequiera, Tux Magazine, Free Culture Advocate
• Producer – Conversations Network
• Software & Systems Analyst – 20+ years, MS in Comp Sci
Team
• It’s just me, Gil, and:– Friends
– Seth Godin
– Steve Blank
– Jeff Gomez
– Jono Bacon
• With some help from:– Postling
– Paper.li
– Topicmarks
– Blogger
– Amazon Mechanical Turk
Lessons Learned – Rev 0.0
• Product:DondeEs.com – A local search advertising platform, think of Yelp for Puerto Rico.
• Customer Told Me:– Don’t understand technology,
but especially the Internet
– Very engagement little from community
• So I:– Realized that I needed to get
louder
– Conducted researchon successful transmedia producers
Lessons Learned – Rev 0.1
• Product:MisTribus.com is a portal that connects authors with tribes of their fans to manage their transmedia story
• Customer Told Me:– Don’t understand transmedia
– Too busy, can’t see WIFM
• So I:– Adopted cross-media
– Conducted researchon what’s possible
Lessons Learned – Rev 0.2
• Product:MisTribus.com is a portal that connects authors with tribes of their fans
• Customer Told Me:– Don’t understand transmedia
– Too busy, can’t see WIFM
• So I:– Implemented a cross-media
campaign for Guagua Pública
– Implemented transmedia story narrative with “A Bus Trip To
Further”
Products
• Conversational Model for Social Media
• Maximum Strategy
• Mis Tribus Publshing– 4 books published with SmashWords.com
– Contract with Barnes & Noble
Fanz.ly
• Platform for keyword conversation
• Simplifies daily tasks to generate engagement
• A revenue sharing opportunity
• A branding opportunity for companies
Home Page
@Fanz_ly
@Net_Fanz
Pet Fanz Daily
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