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Some organizations are stuck. Others move quickly. In a Seth Godin in Tribes MMM Horizon Scanning workshop with @bigfive | Glasgow Rohan Gunatillake | NESTA | December 2 nd 2008, a Tuesday changing world, who's having more fun?
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MMM NPAC Presentation V0.2

May 06, 2015

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This is a presentation I gave at a workshop convened by Mission Models Money. Attending were the senior mt of the five national performing arts companies in Scotland. December 3rd 2008
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Page 1: MMM NPAC Presentation V0.2

Some organizations are stuck. Others move quickly. In a

Seth Godin in Tribes

MMM Horizon Scanning workshop with @bigfive | GlasgowRohan Gunatillake | NESTA | December 2nd 2008, a Tuesday

changing world, who's having more fun?

Page 2: MMM NPAC Presentation V0.2

who I work for

collaboration

who I work for

collaboration

relationships

innovation

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<web> Connect

integrating web and world

moving conversations to collaborations

ungeeking the nation

since 2008

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are you sitting comfortably?

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open innovation | user-led innovation

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online narratives

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peer-to-peer ownership

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rapid prototyping

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tightening your tribe

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open innovation | user-led innovation

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The people with the best ideas don't work for you

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crowdsourcing courtesy of web 2.0 tools

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It's not hard to find your crowd nowadays

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innovating with them is another matter

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but the crowd will only take it for so long

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Hello I'm Sackboy. I'm made of wool.And I've just revolutionised video gaming.

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Playability at all levels of engagement

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Unprecedented customisation and communities

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Which of your processes are suitable for opening?

How well do you know your partners' appetites?

open innovation | user-led innovation

What is the crowd dynamic across The Big Five?

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Online narratives

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Inventive delivery methods from expected sources

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and the more traditional

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the magic of the live experience will never be replaced

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but it will be augmented

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and the newest of the new?

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Some questions:

Are you happy with just being very good or do you want to be interesting as well?How well are you curating a 360°experienceof your work?

Are you in conversation with the cutting edge practitioners in the performing arts?

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peer to peer ownership

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P2P is no longer a dirty word

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Disintermediation rules OK

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Production models with massive ambitions already exist

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Web has also re-acquainted us with shared ownership

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Some questions:

What are the opportunities for the audience as

investor? (cf MMM NAFI work)

How can the growing appetite for peer-voted,democratic models be applied to your productions?

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rapid prototyping

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Models abound for web-based innovation processes

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Models abound for web-based innovation processes

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Some are ongoing initiatives

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Others are standalone events

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As much about the process as about the product

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EnabledbyDesign.org

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Government not afraid to get in the act either

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Some questions:

What data do you have which can be explored?There will be development talent interested in

working with you, can you find them?

Can you tap the creative talents of your staff in new ways?

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tightening your tribe

anyone producing works of art needs to acquire only 1,000 True Fans to make a living

Kevin Kelly

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don't be afraid of Google-time

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We all need to find our Frank Eliason(s)

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Invest £10.99 in them

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Or even better, hand them your copy

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The challenge

Collaboration isn't always easy but with the rightguidance, understanding of roles together with

It can be very powerful indeed

a common language and purpose

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The opportunity

Can this group convene an extraordinaryconversation about the relationship between the

What are we waiting for?

arts and new technology?

I think yes.

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YouTubeWeCan08usnowfilm

flickrblog.jmc.bzgoliat_von_gesternaleksiaaltonencodepo8Pigsawmikitusaenabledbydesignlenny&meriel

Otherevangrant.comlittlebigplanet.comswarmofangels.commyfootballclub.co.ukslicethepie.comlucasphone.comwordle.net

Photo & video credits

Page 55: MMM NPAC Presentation V0.2

[email protected] | NESTA Connect

twitter: @rohan_london

blogs.nesta.org.uk/connect

A revolution doesn't happen when a society adopts new tools.

Clay Shirky

It happens when society adopts new behaviours