Minimum Viable Marketing

RITIKA PURI CO-FOUNDER

STORYHACKERS

Minimum Viable Marketing Achieve big goals by ‘launching’ small

SO. MUCH. STUFF.

Increase conversion rates.

Build brand visibility. Generate leads.

Run A/B tests. Increase retention.

Prove marking ROI.

Get more customers.

Generate high margins.

WHAT SHOULD YOU DO

SUCCESS = PROCESS

VALIDATE YOUR IDEAS

STEP 1

GOAL: Test your marketing concepts on a smaller scale.

CLARITY.FM GOAL:

Generate web traffic through blog

SOLUTION: ‘Soft launch’ blog posts

INVESTOPEDIA GOAL:

Acquire paid traffic in heavy bursts

SOLUTION: Learn at a capped media spend

MIGHTY HANDLE GOAL:

Determine packaging concept for Walmart Test

SOLUTION: Learn using small ad spend

See the story here: http://leanstartup.co/heres-how-5-companies-

create-remarkably-innovative-cultures/

STEP 2

CONDUCT CUSTOMER

DEVELOPMENT

GOAL: Figure out what’s interesting to your target audiences.

CURIOSITY GOAL:

Encourage sign-ups and retention

SOLUTION: Revamp messaging on

landing pages

THE LEAN STARTUP

CONFERENCE GOAL:

Brand awareness and customer engagement

SOLUTION: Blog + syndication

RUN CONTINUOUS TESTS

STEP 3

GOAL: Fail fast. Succeed faster

STEP 1 Validate your marketing ideas.

STEP 2 Conduct customer

development.

STEP 3 Run continuous tests.

WHY DO THESE STEPS

MATTER?

Save money Predict marketing results Eliminate bottlenecks Move on to successes, faster

[email protected] [email protected]

THANK YOU!

Keep in touch with the Storyhackers team! Reach out to Ritika or Justin, any time.

Love the design? Send props to the team at SixtyNorth: www.behance.com/60DegNorth