Mike Volpe - Social Media Giant

Mike VolpePhylencia Taylor & Samiha Sohan

COMM – 522 – 003WSocial Media Strategies & Tactics

April 14, 2012

SOCIAL MEDIA G I A N T

Who is Mike Volpe?

Who is Mike Volpe?Bachelor of Arts – Economics and GovernmentBowdoin College, Brunswick, Maine1993 – 1997 . Summa Cum Laude Graduate

• Football Hall of Fame Athlete• Keynote Collegiate Speaker

MBA – Marketing, Entrepreneurship, StartupsMIT – Sloan School of ManagementCambridge, Massachusetts2001 – 2003

• 2001 – 2003 GPA 4.8/5.0 – Focus in Marketing, Product Management, Strategy and Startups/Entrepreneurship

• Patrick J. McGovern “59 Entrepreneurship Award

• Thomas Peterson Merit Scholarship• President of Marketing Club, Member of Sloane

Entrepreneurs and Mass Tech Trek

Who is Mike Volpe?Volpe had several positions before becoming an industry GIANT with HubSpot:

Director, Marketing Operations – 2 yrs. – SolidWorks

Marketing Manager – 1 yr. - SolidWorks

Business Development Mgr –1 yr. - Found

Marketing Manager –1 yr. - Gazoontite.com

Financial Analyst, 2 yrs. - DB Alex. Brown (Tech/Internet)

Who is Mike Volpe?Chief Marketing Officer@ HubSpot - a marketing software

company

Since Volpe joined HubSpot in March 2007, the company has grown:

From about a 12 beta customers to over 5,000 customers

From 5 employees to 300 employees

And Volpe has Raised over $65 million of venture capital in three rounds of financing

What is HubSpot?HubSpot is a sophisticated lead generation machine, focused on B2B customized INBOUND marketing automation.

InBound is a HubSpot coined term, a marketing strategy that focuses on attracting prospective customers by offering useful information.

• Supports over 60 sales reps

• Generates over 35,000 leads per month • which are scored and prioritized based on

custom designed algorithms that estimate the probability of a lead closing into a sale

• The best leads go to the sales team

• and the other leads go into a lead nurturing program with about a half-dozen different segments

100% B2B - $15M (2010)

Organic SearchReferrals

Paid SearchDirect Traffic

SEOSocial Media

Lead As CustomerMarketing Experts

CRM FeaturesLead Sourcing

Nurturing

Source: http://customerexperiencematrix.blogspot.com/2011/03/pond-just-got-more-crowded-google.html . David Raab, Raab Associates

HubSpot Engagements

HubSpot’s Business Engagements:

www.hubspot.tv

www.hubspot.com

www.blog.hubspot.com

webinars

Mike Volpe’sProfessional

Achievements

Mike Volpe & HubSpot’s Position?

Mike Volpe’s Marketing Automation Position

• The way consumers shop for products has changed as well as they way they communicate.

• People spend more time on social media than email.

• There are 200 million people on the “Do Not Call” list in the U.S., and 86% of people use a DVR to skip over advertisements.

• The era of paying for advertising to drive sales is OUT, and the era of using inbound marketing to engage and attract sales is IN.

Source: Retailers: Are you Social-Business Ready, http://www.retailtouchpoints.com/executive-viewpoints/1365-retailers-are-you-social-business-ready Monday, 06 February 2012 . Death by Marketing Automation.

HubSpot’s Conversion Goal

Mike Volpe & HubSpot’s Importance in the Industry – New

Partnerships

Announced March 9, 2011 – Google, Sequioa Capital, Salesforce.com

Mike Volpe & HubSpot’s Importance in the in the Marketing

Landscape• HubSpot announced a $32 million investment • Groundbreaking for the small business marketing automation

landscape.

Source: David Raab of Raab Associates Inc. & VP of Left Brain DGA

Clients not Revenue

Approx 25% B2B Marketing Automation Market Share

Competitors:Infusion SoftOffice Auto PilotEloquaMarketoGeniusPardotManticoreNeolane

HubSpot’s #2 & #33

2010

Mike Volpe Stands Out Promoted from VP of Marketing to Chief Marketing Officer

in May 2011.

Under Volpes’ leadership HubSpot has stood out from the crowd in the industry. HubSpot’s lead generation and branding strategy through

inbound marketing, including blogging, search engine optimization (SEO), video marketing, and social media.

Volpe and Hubspot have won over 30 awards Have been featured in over 20 marketing and business books

including Harvard Business School case study "HubSpot: Marketing and Web 2.0".

Volpe is a cutting-edge B2B inbound marketer who Is one of the 10 most popular CMOs on Twitter, and blogs

frequently.

HubSpot Stands Out – Thanks to M. VolpeHubSpot is a top brand in the social marketing industry:

the largest social media presence for any B2B software company

won many awards for marketing

generated over 600,000 YouTube views

built one of the top 10 marketing blogs

has created a robust online community that loves HubSpot

HubSpot's marketing practices have been featured in over 20 different business and marketing books

Death by Marketing Automation

Volpe’s Social Marketing

& Digital Reach

..................................

Today Volpe is a Media Expert Contributor

& Speaker

Mike Volpe Press Quotes/Notables

January 25, 2012 - Volpe was selected as a Top Marketer to Watch in 2012 by Focus.(pdf)

March 9, 2009 The New York Times interviewed Volpe for a story what twitter apps are used via phone HubSpot also runs Twitter Grader – site that determines

your influence on Twitter

July 17, 2009 - National Public Radio (WBUR) interviewed Volpe for the story “Mass. Labor Pools May Be Crowded, But They're Not Always Deep” – One of the few companies still growing during a recession. Mp3 Interview -www

.wbur.org/2009/07/17/mass-labor-shortage/player

Where is Mike Volpe Now?Expert Contributor . Marketing Speaker . Consultant

(MikeVolpe.com) . Podcast

Mike Volpe says, “I’m a Professional Marketer not a Professional

Speaker”

Volpe’s speaker focus includes: Internet Marketing Social Media Marketing Search Engine Optimization (SEO) Blogging for Business Improving Website Conversions Video Marketing Lead Generation and related topics 

The Death of Marketing Automation

CONTACT INFORMATION FOR MIKE VOLPE

www.mikevolpe.com