The Future of Marketing Mike Volpe VP Marketing @HubSpot Twitter: @mvolpe
Tampa Bay Internet Technology Summit Keynote August 2009 Mike Volpe
Aug 20, 2015
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Transcript
The Future of Marketing
Mike Volpe
VP Marketing @HubSpot
Twitter: @mvolpe
Marketing is Changing
1950 - 2000 2000 - 2050
Outbound Marketing
Outbound Marketing is Harder
800-555-1234AnnoyingSalesperson
More Bad News…
The Good News…
Inbound Marketing
Blog SEO Social Media
Inbound Gives Leverage
Budget vs. Brains
Flickr: Refracted Moments Flickr: Gaetoan Lee
NY Parking Tickets
Blogging + SEO + Social Media• 7x more website
visitors• 25x more visitors
from Google• 8x more links to
website
Website Visitors
Vocio
Blogging + SEO + Social Media• 2x more website
visitors• “This puts us on par
with companies that can outspend us 100 fold in marketing”
Website Visitors
WebsiteGrader.com
Free Interactive Tool• 1.1 million reports
generated• 30,000+ inbound
links• 50,000+ opt-in
email list• $5,000 marketing
budget
B2B Music Videos
• Video• 40,000 views first week• 10,000 views first day
• Social Media• #1 source = StumbleUpon• #2 source = Twitter• #3 source = Facebook
• SEO• Page 1 for “inbound marketing”• 50+ inbound links to blog article
BlendTec - Will It Blend?
Videos + Social Media• 55,000 inbound links• 83,000 YouTube
subscribers• 500+ Facebook groups• 5 Digg front page
stories• 3x Sales Increase
Questions to ask yourself...
How am I expanding my online footprint?
Am I publishingshare-worthy content?
How can I start and join relevant
conversations?
Am I presenteverywhere people
discussmy industry?
Stop thinking like amarketer or advertiser.
Start thinking like apublisher and
socializer.
Thank You!
Today’s slides:www.MikeVolpe.com/TampaBayCEO
Mike Volpe
VP Marketing @HubSpot
Twitter: @mvolpe
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