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July 20-2
4, 2014
Orlando,
FL
THEPOWEROF THEMOVEME
NT
C ommu n i t y A n t i - D r u g C o a l i t i o n s o f Am e r
i c a
MID-YEAR TRAINING INSTITUTE
This Program belongs to:
_____________________________________
F I N A L P R O G R A M
#CADCAMidYear
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CADCA Thanks Our Federal Partners & Sponsors
Contents
From Our Chairman and CEO
....................................1
About CADCA
............................................................2
CADCAs National Coalition Institute
........................3
General Information
..................................................5
Special
Events..............................................................7
Hand-outs and Presentations
....................................9
Exhibitors
..................................................................10
Course Tracks
............................................................12
Courses-at-a-Glance
..................................................14
Course Descriptions
..................................................16
National Youth Leadership Initiative (NYLI)............34
Board of Directors and Coalition Advisory Committee
..............................................38
CEU Form
..................................................................39
Future
Meetings........................................................40
Verification of Attendance
......................................41
Hilton/Waldorf Complex Meeting Room Floor Plans
..................................................45
Schedule of Events......................................Back
Cover
CADCAs Mid-Year Training Institute is supported in part
byseveral federal agencies and corporations. Their supportdoes not
necessarily imply any endorsement of the agendaor views expressed
by CADCA or any other trainer.
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www.cadca.org #CADCAMidYear | 1
Welcome to the greatest place on Earth. This week, CADCAs
Mid-YearTraining Institute IS the greatest place on Earth. Why?
Because 1,700community, state and federal leaders from all parts of
the U.S. and 13
countries have come together with one goal in mindto find
solutions to one of ournations most serious challenges, youth drug
use.
Together, we truly are a collective force that can create
positive changes in ourcommunities. Thats why the Mid-Years theme
is The Power of the Movement.
Weve designed more than 70 in-depth courses in nine presentation
tracks oneverything from marijuana use prevention to communications
metrics, branding,advocacy and sustainability. We were very
selective in the content this year, makingsure to include courses
designed to make you and your coalition stronger, such asCoalition
Core Essentials, as well as innovative courses in drug-specific
categories, such as Faking It! TheChallenge of Synthetics.
And once again, we welcome several hundred youth who have
converged here to take part in CADCAs NationalYouth Leadership
Initiative, our signature youth leadership development
training.
Youll hear from a number of national experts and federal leaders
this week, such as Kana Enomoto, PrincipalDeputy Administrator at
the Substance Abuse and Mental Health Services Administration
(SAMHSA), the featuredspeaker at our opening plenary and breakfast
Monday morning, and Michael Botticelli, Acting Director of
theOffice of National Drug Control Policy (ONDCP), who will offer
remarks at the Drug-Free Communities GranteeTown Hall Meeting on
Wednesday.
While the CADCA Mid-Year is meant to be an intense training, we
know youll want to enjoy yourselves whenyoure not learning new
concepts and skills. Thats why we picked Orlando, so you can take
advantage of DisneyWorld, Universal Studios and the beautiful
amenities this hotel complex has to offer.
Regardless of the issues your community is facing, youre sure to
leave the Mid-Year with new ideas and a fewnew connections who will
help you in your efforts to prevent and reduce substance abuse. So,
I encourage you totake full advantage of all of the great learning
and networking opportunities this week, and the exciting
Orlandoattractions.
Enjoy!
Arthur T. Dean Major General, U.S. Army, RetiredChairman and
CEO
From Our Chairman and CEO
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2 | 2014 CADCA Mid-Year Training Institute
For more than 20 years, CADCA has advanced substanceabuse
prevention and built a network of more than5,000 community
anti-drug coalitions. CADCA brings
together sectors of the community to solve their localsubstance
abuse problemsschools, businesses, parents andyouth, law
enforcement, healthcare providers, faithorganizations, and many
more. Our model for communitychange represents a comprehensive,
evidenced-based multi-sector approach to reduce underage and binge
drinking,tobacco, illicit drugs and the abuse of medicines.
CADCA is the premier membership-based non-profitorganization
representing adult and youth coalition leadersthroughout the United
States and internationallyallworking to make their communities
safe, healthy and drug-free.
CADCA leads the field in substance abuse preventionadvocacy and
public policy. Our training and technicalassistance, through the
National Coalition Institute has beenindependently evaluated to
confirm that our services helpcoalitions achieve measureable
results faster. CADCApromotes the coalition model and drug
prevention with themedia and the general public. Our significant
partnershipswith federal and state agencies, national
non-profitorganizations, academic researchers, corporate leaders
andother key stakeholders help CADCA build a global coalitionof
concerned professionals, all working to reduce substanceabuse and
improve public health and safety. The continuedsupport and
contributions of our members drive CADCAsinfluence and enable us to
increase awareness of the lastingimpact coalitions have in creating
far reaching reductions insubstance abuse.
If you are not already a member of CADCA, JOIN TODAY.Stop by our
booth or visit www.cadca.org/member.
Membership BenefitsAbove all, a CADCA membership helps promote
and fosterthe effective coalition model and keeps prevention on
thenational radar.
Specific benefits include: Legislative alerts and updates
emailed directly to your
inbox with materials to keep you educated and informedabout time
sensitive legislative issues and CADCAs publicpolicy efforts.
Discounted rates of 25-30% for members and youth atCADCAs
National Leadership Forum and Mid-YearTraining Institute.
Special offers on affinity programs, including discountsthrough
Office Depot, Dell Computers, Hertz, UPS andNetwork for Good.
Use of CADCA logo for co-branding purposes.
Access to media outreach tools, including templates andsample
letters, op-eds and press releases.
Discounted rates on Masters of Prevention program at
theUniversity of Oklahoma (OU), College of Liberal Studies.
Copies of any newly released Strategizer and PracticalTheorist
technical assistance publications and discountedrates on future
orders on all publications.
Subscription to Members Edge, a member-only bimonthlyonline
newsletter devoted to helping you get the mostfrom your CADCA
connection.
Immediate access to Coalitions Online, a free weeklyonline
publication providing coalition-specific news, policyupdates,
funding opportunities and more.
Subscription to Coalitions, CADCAs bi-annual printmagazine.
Exclusive networking opportunities at CADCAconferences and
events.
Scholarships and special project opportunities offered onlyto
members.
ABOUT CADCA
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What the Institute Offers Your Coalition:
Training ServicesThe Institute trainings are designed to build
the skills of bothcoalition staff and members. The Institute offers
trainingsthat address all aspects of coalition development
includingsessions that are appropriate for new as well as
moreadvanced sessions designed to meet the needs of moreestablished
coalitions that want to reinforce or enhance theircurrent
initiatives.
Training can be accessed through: The National Coalition Academy
offered in partnership
with the National Guard Bureau or customized at thestate or
system level.
No or low cost state and regional training options.
Fee-for-service options tailored to and presented on-sitefor
your coalition.
To learn more about the Institute training options, email
[email protected].
Technical AssistanceWhether youre looking for assistance with
membershiprecruitment, strategic planning, strategy implementation
ordeveloping evaluation plans, you can call 1-800-54-CADCA,ext. 240
for help. The Institute provides brief, issue-specifictechnical
assistance (TA) and resources to coalitions onrequest and without
charge. Institute TA is individualized toyour community and is
designed to improve the capacity,function and efficacy of coalition
members and staff.
Print and Web-Based ReferenceMaterials and Tool Kits The
Institute offers extensive print andweb-based reference materials
that canbe used to guide your work or to informmembers and partners
on coalition bestpractices. New in 2014, the Institutereleased the
popular Primer Series as e-books for easier access by
coalitionsacross the globe. You can access the newly released
e-bookPrimers and many other print resources through the websiteat
www.cadca.org.
Online Learning Opportunities The Institute offers a wide array
of online learningopportunities. Simply visit
www.learning.cadca.org toaccess:
Live and archived webinars on topics important tocoalitions
including Preventing Marijuana Abuse -
Science and Strategies for Coalitions and New ResearchSince the
Surgeon Generals Call to Action to Prevent andReduce Underage
Drinking.
On-line courses including Coalition Core Essentials, WhatDo We
Know About Marijuana and Applying the StrategicPrevention Framework
to Prescription Drug Abuse
Got Outcomes! AwardsThe prestigious GOT OUTCOMES! Coalition of
ExcellenceAwards recognize coalitions that achieve, and can make
the case for their contributions to positive changes
incommunity-level substance use/abuse outcomes. Guided by local
data, these coalitions have implemented acomprehensive set of
tailored strategies and interventions(including program, practice
and policy changes) to targetthe unique and specific conditions
that contribute tosubstance use/abuse in their community. To apply
for anaward, email [email protected].
www.cadca.org #CADCAMidYear | 3
CADCAs National Coalition Institute
Provides intensive training
experiences to immerse coalitions
in best practices andessential processes
Collects the latest research on prevention and coalitionsand
translates into practical application for coalitions
Develops innovative products and services to enhancecoalitions'
skills andperformance
Helping
Coali
tionsGet Smarter
Faste
r
The effectiveness of CADCAs training and support modelwas
highlighted in an August 2012 article titled, TestingA
Comprehensive Community Problem SolvingFramework for Community
Coalitions (Journal ofCommunity Psychology, Vol. 40, No. 6,
681-698). Thearticle provides support that the model is
evidence-based,and accurately describes the process by which
coalitionscontribute to population-level decreases in
targetedsubstance abuse problems. In addition, recent
evaluationfindings demonstrate that coalitions that received
trainingand technical assistance from the Institute moved
fasterthrough the model than those that did not, highlightingthe
significant role that the Institute can play in acoalitions
success.
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4 | 2014 CADCA Mid-Year Training Institute
CADCAs National Coalition Institute (continued)
Research into ActionResearch into Action is a free, electronic,
one page researchbrief published six times a year by the CADCA
institute.Research into Action synthesizes recent research and
outlineshow coalition leaders can use the findings to improve
theirwork. Visit the Research and Resources page atwww.cadca.org to
access Research into Action briefsincluding The Link Between
Violent Crime and AlcoholOutlet Density and Longitudinal Trends in
Impaired DrivingBehavior.
Visit our booth for information on new products andservices from
the Institute
Coalitions Core Essentials, 12 module on-line coursebased on
CADCAs community problem solving process
Collecting Qualitative Data, publication and instructor
ledcourse
What do we know about marijuana?, 3 module, NIDAsponsored
on-line course designed to educate communitymembers and mobilize
coalitions
Research Into Action Briefs, The Link Between ViolentCrime and
Alcohol Outlet Density and LongitudinalTrends in Impaired Driving
Behavior
Coalition Ideas Exchange, an online forum to highlightcoalition
success stories
Impaired Driving Tool Kit, guide for coalitions to plan
andimplement a comprehensive response to impaired driving
Share Updates on CADCAs Mid-Year on Twitter, Facebook&
Instagram!
Social media offers great opportunities to share thestories of
special events like CADCAs Mid-Year in realtime. We invite you to
let other participants, yourcommunities and the larger coalition
field know whatshappening by sharing information from the
plenarysession, courses and special events through our socialmedia
sites using hashtag #CADCAMidYear. Postphotos, videos, blogs or
quick updatesand follow what other participants are uploading.
Visit www.cadca.org to learn more.
Twitter: @CADCAMid-Year hashtag: #CADCAMidYear
www.facebook.com/CADCA
Instagram: @CADCACoalitions
Connected Communities:http://connectedcommunities.ning.com
Come Make a Video30 Seconds of Success
Wednesday, July 23Every day, coalitionsaround the country
arechanging their communi-ties and saving lives.Theyre reducing
youthdrug use rates and cre-ating safer environ-ments where youth
canthrive. At CADCA, wewant to share yoursuccesses with theworld!
Join CADCAsvideo crew onWednesday to shareyour 30 Seconds ofSuccess
on camera.All we need is 30seconds of yourtime so you can tellus
your top success as acoalition leader. Well capture your sound
biteon camera and then share it through CADCAs various
com-munications and social media channels. Were takingRSVPs, so if
youre interested, stop by the CADCA booth tosign up for a timeslot.
Everyone who participates will receivea little thank you gift and
every 10th person will draw a spe-cial prize from our prize bag.
Well be filming all dayWednesday so come find us in the foyer
between the Bon-net Creek and Floridian Ballroom (or stop by the
CADCAbooth where youll be directed to the video crew). Comehelp us
show the world the #PoweroftheMovement!
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www.cadca.org #CADCAMidYear | 5
ATMFor your convenience, an ATM machine is located in eachguest
room tower. The ATM is located behind the front desk(stop by the
hotel registration desk for access) at the WaldorfAstoria and
another is located in the Hilton Orlando BonnetCreek lobby by the
gift shop.
Attractions, Activities & SightseeingBe sure to visit the
concierge in your hotels lobby foradditional information regarding
local attractions, activities,and tickets to the local amusement
parks.
BadgesBadges must be worn at all times during the
Mid-Yearcourses and events.
Business CenterThe FedEx Business Center is located on the lower
level ofthe Hilton tower. The business center is open from 7 am 7
pm, Monday through Friday and 8 am 5 pm, Saturday-Sunday.
Cell Phones, PDAs and PagersAll cell phones, PDAs and pagers
must be turned OFF or seton vibrate mode during courses.
Certificate of AttendanceAn official letter of attendance on
CADCA letterhead isavailable on page 41 of this program. No fee is
charged toobtain a letter of attendance after the meeting.
[email protected] to request a customized letter or forother
special needs related to verifying your attendance.
CEU creditsContinuing Education Unit (CEU) credits are
availablethrough George Mason University. Forms are available
onpage 39 of this program and at the CADCA RegistrationDesk
(located in the Hilton Bonnet Creek Ballroom Foyer). A$30 fee for
nonprofit organizations and $40 for profitorganizations must be
paid directly to GMU.
Child AccessYouth and children (not registered to attend the
NYLIprogram) are NOT allowed access to the course meetingrooms. If
you need day care assistance, please contact yourhotel to assist
with making the necessary arrangements.
Course EvaluationsWe kindly ask that you complete an evaluation
form foreach course that you attend. A Room Monitor will bepresent
in each meeting room and will distribute theevaluation forms. It is
important that you complete theforms. Your comments are incredibly
valuable to us toorganize an even better Mid-Year in the upcoming
years.
Fitness CenterEach CADCA hotel has a fitness center available on
acomplimentary basis. Please contact your hotel for thelocation and
hours of operation.
Lost and FoundIf you find an item left behind in a CADCA meeting
room,please return the lost item to the CADCA Registration
Desk(located in the Hilton Bonnet Creek Ballroom Foyer).
MealsBreakfast will be provided on Monday during the
OpeningPlenary (breakfast will be served from 8 am to 8:30 am
withthe program to follow). A continental breakfast will
beavailable on Tuesday and Wednesday in the Bonnet CreekBallroom
Foyer from 7:30 am 8:15 am. On Thursday, acontinental breakfast
with a Closing Dialogue will take placefrom 7:30 am 8:15 am in
Bonnet Creek Salons 7-12.
For lunch, there are quite a number of options located in
theHilton Orlando Bonnet Creek / Waldorf Astoria complex.
Inaddition, the Wyndham Hotel which is located right acrossthe
street, has a number of restaurant options.
Message BoardLeave messages for other attendees or check
messages foryou at the Message Board near the CADCA
RegistrationDesk.
Networking DirectoryBoth during and after the training, you can
access the list ofwhos attending by visiting the Mid-Year website
athttp://midyear.cadca.org and clicking on the applicable link.The
list will include name, organization and state only.
Presentations & Hand-outsCopies of most course presentations
were posted on theMid-Year website approximately two weeks before
thetraining began based on permission from the presenters. Besure
to visit http://midyear.cadca.org for more details(password
myti2014). See page 9 for more details on hand-outs and
presentations for this years Mid-Year.
Registration & Information DeskStaff will be available
during registration hours to assist withquestions at the CADCA
Registration Desk.
Sunday 3 pm 7 pmMonday Thursday 7:30 am 4 pm
Seating & TemperatureSeating in the various meeting rooms
for the courses is on a first-come, first-seated basis. If meeting
rooms areovercrowded, CADCA will close the course. Bring your
layersand be prepared for air-conditioned meeting rooms!
General Information
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6 | 2014 CADCA Mid-Year Training Institute
General Information (continued)
Special NeedsIf you have a disability or special need that may
have animpact on your participation at the meeting, please
contactany CADCA staff member on site at the Registration Desk.
Wi-Fi, Cyber Caf and Charging StationMonday Thursday, 7:30 am 4
pmLocation: Hilton Bonnet Creek Ballroom Foyer
Need to check your emails or print out a presentation?Computer
kiosks with internet access and Wi-Fi will beprovided in the CADCA
Cyber Caf. Wireless internet accessis also available on a
complimentary basis in the main lobbyat the Hilton Bonnet Creek
Hotel and Waldorf Astoria.
If you need to chargeyour phone, pda,tablet, laptop, etc.we will
have acharging station set-up for yourconvenience. Pleasenote that
CADCA isnot responsible for any items left unattended at the
chargingstation.
Each CADCA hotel is providing complimentary internetaccess in
your guest room as part of your room rate. Pleasecheck with your
specific hotel on directions on how to accessthe internet.
Walt Disney World Parks and Downtown Disney
Shuttle ServiceThe Hilton Orlando Bonnet Creek and Waldorf
AstoriaOrlando are located near Walt Disney World Resort,offering
complimentary luxury motorcoach transportation toall Walt Disney
World Theme Parks and Downtown Disney
Area. Pick-up is conveniently located at the Hilton
OrlandoBonnet Creek Porte-Cochere. The daily transportationschedule
is available at the front desk, through theConcierge (if youre
staying at the Wyndham or Hilton LakeBuena Vista, please visit that
hotels concierge for theirtransportation details).
Shuttle Busing to/from the Hilton Orlando LakeBuena VistaCADCA
is providing complimentary shuttle service betweenthe Hilton Lake
Buena Vista Hotel and the Hilton BonnetCreek Hotel.
The pick-up and drop off locations are as follows:
Hilton Lake Buena Vista Attractions Entrance (located in the
back by the self-parking lot)
Hilton Bonnet Creek Convention Porte-Cochere (located between
the Zeta Restaurant and the Disney store).
The shuttle schedule is as follows:
Sunday, July 20: 4 pm 7 pmMonday, July 21: 7:30 am 9:30 am &
5 pm 10 pmTuesday, July 22: 7:30 am 9:30 am & 5 pm 7:30
pmWednesday, July 23: 7:30 am 9:30 am & 5 pm 7:30 pmThursday,
July 24: 7:30 am 9:30 am & 3:30 pm 6 pm
Please note that the last bus departing from the HiltonBonnet
Creek will depart hour before the end time (thisschedule is subject
to change so please refer to the shuttlesign at the respective
hotels for the most up-to-date details).
Transportation
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Special Events
Power of the Movement WelcomeReceptionSunday, July 20, 5 pm 6:30
pmLocation: Bonnet Creek Ballroom, Salons 4-12
The Power of the Movement will be in full force as
coalitionleaders from around the globe gather for the official
start ofthe 2014 Mid-Year. CADCAs Chairman and CEO GeneralDean will
open the Mid-Year with remarks, and DougHughes, CADCA Board Member
and Executive Director ofThe Miami Coalition for a Safe and
Drug-Free Community,will provide a Florida welcome. Join senior
CADCA teammembers Kareemah Abdullah and Mel Elliott, alongside
theNational Youth Leadership Initiative training team
forinteractive networking complete with trivia and prizes.
Thistotally revamped reception also highlights the many waysCADCA
fuels YOUR coalition movement as we feature aroom chock full of
exciting new resources. Visit withCADCA staff in areas dedicated to
Toolkits, Publications,Technical Assistance, Online Courses,
Advocacy Initiatives,Research and Member Benefits. Dont miss this
opportunityto connect, learn and power up for your
Mid-Yearexperience.
Opening Plenary BreakfastMonday, July 21, 8 am 9:30 amLocation:
Bonnet Creek Ballroom, Salon 4-12
Join us for breakfast (to be served until 8:30 am) with a
fullprogram to include:
Speakers:Major General Arthur T. Dean (Ret.)Chairman & CEO,
CADCA Arthur T. Dean became the Chairman &CEO of CADCA in
August 1998. Hisresponsibilities as Chairman and CEOinclude
providing strategic direction,diversifying and increasing funding,
leadingthe board, being the primary spokesman forthe organization
and overseeing theoperations and personnel of CADCA.
Before joining CADCA, he spent 31 years in the U.S. Army.He
retired in August 1998, at the grade of Major General.During his
time in the Army, Gen. Dean served around theworld. He saw combat
in the Republic of Vietnam and SaudiArabia. He served six years
with the 82nd Airborne Divisionand the 18th Airborne Corps at Fort
Bragg, N.C. He alsoserved four years in Germany. General Dean
commandedArmy units from Company to Brigade for 10 years andserved
10 years at Headquarters, Department of the Army, inWashington, DC.
He is a U.S. Army and Republic of VietnamSenior Parachutist and an
Army Ranger. He possesses
numerous awards with the highest being two awards of theU.S.
Army Distinguished Service Medal.
General Dean currently serves as a member of the Board
ofAdvisors for U.S. Army Recruiting Command; member ofASAEs Key
Philanthropic Organization Committee (KPOC);member of Washington,
DC and State of New JerseyPrevention Councils; and member of the
ExecutiveCommittee, National Action Alliance for Suicide
Prevention;and CADCAs Board of Directors, for which he serves
asChairman.
General Dean received his undergraduate degree in historyfrom
Morgan State University in 1967 and his mastersdegree in management
and supervision from CentralMichigan University in 1977. He is also
a graduate of theStanford Universitys Advanced Management Program
andthe U.S. Armys War College.
Sue ThauPublic Policy Consultant, CADCA Sue Thau is a Public
Policy Consultantrepresenting Community Anti-DrugCoalitions of
America (CADCA). She isnationally recognized for her advocacy
andlegislative accomplishments on behalf of thesubstance abuse
prevention field. She hasan extensive background in public
policyand has held high positions at the federal,state, and local
levels. She was a Budget Examiner andLegislative Analyst at the
Office of Management and Budget,in the Executive Office of the
President for over ten years.She has an undergraduate degree from
Cornell University inHuman Development and Family Studies and a
MastersDegree from Rutgers University in City and RegionalPlanning.
Sue was a driving force behind the passage andfull funding of the
Drug-Free Communities Act and hashelped to save and enhance the
funding for the Safe andDrug Free Schools and Communities Act,
programs fundedthrough the Centers for Substance Abuse Prevention
andTreatment in the Substance Abuse and Mental HealthServices
Administration. She is highly respected as an experton demand
reduction issues by members of Congress andstaff on both sides of
the aisle on Capitol Hill.
Kana EnomotoPrincipal Deputy Administrator, SAMHSAKana Enomoto
was appointed in August2011 as the Principal Deputy
Administratorfor the Substance Abuse and Mental HealthServices
Administration (SAMHSA), at theU.S. Department of Health and
HumanServices (HHS). In this capacity, Ms.Enomoto serves as the
principal advisor tothe Administrator on policies and
www.cadca.org #CADCAMidYear | 7
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8 | 2014 CADCA Mid-Year Training Institute
Special Events (continued)
programmatic activities for an agency with more than
600employees and a fiscal year budget of approximately
$3.5billion.
Ms. Enomoto brings 23 years of experience in the
behavioralhealth field, 15 of which have been in federal service
atSAMHSA. Prior to her appointment as Principal
DeputyAdministrator, Ms. Enomoto served as the Director of thenewly
established Office of Policy, Planning, and Innovation,where she
developed, coordinated, and communicatedSAMHSA policies across the
full spectrum of mental healthand substance abuse policy
issues.
Ms. Enomoto previously served as the Principal SeniorAdvisor to
three SAMHSA Administrators between 2005 and2009, and as the Acting
Deputy Administrator between2008 and 2009. She began her tenure at
SAMHSA in 1998as a Presidential Management Fellow and special
assistant tothe Director of the Center for Mental Health Services.
Shebegan her career in research and clinical services
inacademia.
Among her many accomplishments, Ms. Enomoto was thechief editor
of SAMHSAs Leading Change: A Plan forSAMHSAs Roles and Activities
2011-2014 which providesthe framework to position SAMHSA as a
public healthagency in an era of health services integration,
parity, andhealth reform. She also led an agency-wide human
capitalinitiative, championing an employee led PeopleFirst team
toencourage vertical and horizontal communication andcollaboration
and to create an environment that promotes alearning organization
across a multi-generational, diverseand engaged workforce.
Ms. Enomoto received her bachelors degree in psychologyand
masters degree in clinical psychology from theUniversity of
California, Los Angeles and is a 2011 graduateof Harvard
University's Kennedy School of Government,Senior Managers in
Government Program. She has receivedawards in recognition of her
work, including the Arthur S.Flemming Award, Managerial or Legal
Achievementcategory, and the American College of Mental
HealthAdministration (ACMHA) King Davis Award for
EmergingLeadership in Promoting Diversity and Reducing
Disparities.
Khiree SmithCADCA Lead Youth Trainer / Law Student Born and
raised in Hartford, Connecticut, aplace consistently found on the
FBIs Top 20Most Dangerous Cities list, Khiree defied thenorm. He
began contributing at age 12when was recruited to join The Stump
theViolence Youth Leadership Initiative (Stump),
an organization where young people are coached to masterpublic
speaking, violent crime and substance abuseprevention, community
activism, leadership, and overallhealthy living. Khiree quickly
proved to be one of theprograms most valuable assets, being placed
inadministrative and supervisory roles at an impressively youngage.
Through work with Stump, Khiree led thousands oflocal youth. He
taught them to conduct research andCommunity Assessments then
showed them to translatethat data into Logic Models that helped
secure $1.5 millionin grants.
In the summer of 2012 Khiree worked as a White Houseintern for
the Obama Administration in the Office ofNational Drug Control
Policy, and he recently addressedUnited Nations Officials in
Vienna, Austria. While there, healso coached high school aged
ambassadors from Peru, Italy,Austria and Serbia to deliver
presentations regarding theiryouth empowerment efforts in their
countries. Additionally,Mr. Smith traveled to meet with Italian
government officialsin Rome, Italy. There, he acted as a
spokesperson forCADCAs National Youth Leadership Initiative (NYLI)
andspoke with Italys Director of Drug Policies about ways
toeffectively manage youth substance abuse issues. This year,Khiree
represented the U.S. and NYLI when he trained withyouth from more
than 40 different countries at the 1stGlobal Forum for Youth
Leaders on Drug Use Prevention inAbu Dhabi, UAE. He was recently
appointed by Secretary ofHealth and Human Services to serve on the
NationalAdvisory Counsel for the Center for Substance
AbusePrevention.
Today, as a Lead Youth Trainer for the NYLI, he leads a teamof
powerful young trainers. They utilize prevention scienceand
multimedia modalities to inspire over 1000 youngpeople per year in
leadership, prevention and intervention.With CADCA, Khiree has
trained groups of over 400 youngpeople and their adult advisors. To
date, he has educatedand helped develop nearly 3,000 youth and
adult advisors.
As Founder and President of T.Y.T Youth Training Services,Mr.
Smith strives to create a nation of authentic youngleaders. Khiree
is a second year law student at The CatholicUniversity of America
Columbus School of Law and analumnus of Hampton University where he
graduated withhonors, earning a bachelors degree in Sociology.
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www.cadca.org #CADCAMidYear | 9
Special Events (continued)
DFC Grantee Town Hall MeetingWednesday, July 23, 5:15 pm 6:30
pmLocation: Bonnet Creek Ballroom, Salon 10-12
Staff from the Office of National Drug Control Policy(ONDCP),
SAMHSA and CADCA, will host a session forgrantees and others
interested in the Drug-FreeCommunities (DFC) Support Program.
During the session,DFC grantees will hear recent updates from the
programsFederal staff and will be given an opportunity to
askquestions.
Meet the ONDCP Acting Director
ONDCP: Michael Botticelli, ActingDirector and Helen
Hernandez,Administrator, DFC ProgramSAMHSA: Charles Reynolds,
Director,Division of Community Programs, CSAPCADCA: General Arthur
T. Dean, Chairman and CEO,Kareemah Abdullah, National Coalition
Institute Directorand Sue Thau, Public Policy Consultant
Looking for Hand-outs and Copies ofPresentations?Access the
Mid-Year Website for all the LatestMaterials!
Presentation SlidesIn an effort to conserve paperand make more
materialsaccessible online, CADCAwill no longer providecopies of
PowerPointpresentation slides. Themajority of presentations
areposted on the Mid-Year website for you to review bothprior to,
during and after the event and if needed, print.Hopefully you took
the time prior to coming to Orlandoto review the courses list and
download presentations forinterested courses in advance. But if
time got away fromyou, we do have computers and printers available
in theCyber Caf for you to use but you can also access anddownload
the materials on your mobile device to followalong.
How to Access the Course Presentations
1. visit http://midyear.cadca.org2. click on the Presentations
tab3. click on the Interactive Grid link4. review the list of
courses available per day and select
the ones you plan to attend (always have a back-up inmind in
case your first choice is full)
5. click on the course title to find the list of trainers
anddescription
6. click on the PDF icon to access the presentation slides7. the
password is myti2014 to open the file and print
Hand-outs (Application Documents)Mid-Year is still expected to
be an intensive learningexperience with skills-building training
and in-classapplication opportunities. Thus, we will print and
providecopies of your application documents foreach applicable
course. As youwould expect, applicationdocuments are
worksheets,templates, checklists, casestudies, work
applicationdocuments, importantreference documents,completed
examples,charts/graphs relevant tointeractive sessions, etc. If
your coursehas a hand-out, look for them in the backof the room on
the materials table.
CLICKCLICKJoin the
EATEATwith us on Thursday
WINWINa registration to Mid-Year 2015!
Expand your knowledge with our NEW online course oerings.
http://learning.cadca.org
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10 | 2014 CADCA Mid-Year Training Institute
Exhibitors
Visit our exhibitors to learn about their importantproducts and
services for your coalition. Their table topexhibits will be set in
the foyer outside the Bonnet CreekBallroom.
Exhibit HoursMonday Wednesday 8 am 4 pm
Community Systems Group, LLC.3115 S. Grand Blvd., Ste. 600St.
Louis, MO 63118Tel: 314 287-5163www.communitysystemsgroup.com
CSG is one of the nations leading evaluators of
communitycoalitions. CSG has supported DFC grantees since the
firstyear the grant was offered. CSG continues to support
DFCcoalitions from coast-to-coast with expert staff based acrossthe
country. CSG can help you improve your work and showyour
impact.
Dover Youth to Youth46 Locust StreetDover, NH 03820Tel:
603-516-3274www.DoverY2Y.org
Dover (NH) Youth to Youth is a NH-evidence-based
YouthEmpowerment Program. The members conduct a widevariety of
activities each year, including: policy change,presentations,
media, and community awareness initiatives.Their Toolkit, program
materials and training resources areutilized across the country to
start, or energize, youthadvocacy groups.
Drug Enforcement Administration (DEA)600 Army Navy
DriveArlington, VA 22202Tel:
202-307-7936www.justice.gov/dea/index.shtml
The Drug Enforcement Administrations Demand ReductionProgram
supports national efforts to reduce the demand fordrugs through
public messaging campaigns that show theconsequences of drug use.
DEAs two websites,www.getsmartaboutdrugs.com
andwww.justthinktwice.com provide valuable drug informationfor
parents/caregivers, educators, and teens.
Innocorp, Ltd.PO Box 930064500 So. Nine Mound RoadVerona, WI
53593800-272-5023www.fatalvision.com
Innocorp, Ltd, is the maker of the Fatal Vision
ImpairmentSimulation Goggles, SIDNE (Simulated Impaired
DrivingExperience) and other hands-on awareness and
preventiontools. Innocorp tools help you deliver engaging
andmemorable programs and campaigns aimed to stopimpaired driving,
underage and binge drinking, distracteddriving and much more.
Operation: PARENT1350 Kentucky 393LaGrange, KY 40031Tel:
502-265-9045www.operationparent.org
Operation: PARENT is a non-profit organization that offersan
exciting new model for educating parents (andcaregivers) of teens
and pre-teens about youth substanceabuse utilizing traditional and
non-traditional strategies. Thismodel can be duplicated in any
community and customizedto meet specific needs.
PG Creative Prevention Campaigns14 NE 1st Avenue, Suite
501Miami, FL 33132Tel: 305-350-7995www.preventioncampaigns.com
PG Creative is a communications agency that offers pre-designed
and custom prevention campaigns on a wide varietyof topics
including alcohol and drugs. For over a decade, weveworked with
coalitions, schools, law enforcement, governmentagencies and other
organizations, implementing preventioncampaigns across the country.
Visit our table or website.
PSA Worldwide11641 Ridgeline Dr., Suite 120Colorado Springs, CO
80921Tel: 719-884-7730www.psacorp.com
PSA sells promotional and educational items.
REACHing Software/EpiphanyCommunity Services95 N. Main
St.Swanton, OH 43558Tel: 419-343-2849
REACHing Software is an internet based software thatenables
coalitions to track their work related to intended
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www.cadca.org #CADCAMidYear | 11
Exhibitors (continued)
outcome. In partnership with ECS, REACHing Software isable to
provide full service evaluation products.
The Recovery Village633 Umatilla Blvd.Umatilla, FL 32784Tel:
813-494-5143www.therecoveryvillage.com
At The Recovery Village, we provide complete wellness careand
specialize in relapse prevention for adults strugglingwith
substance abuse and/or eating disorders. Locatedminutes from
Orlando, Florida at the entrance of the OcalaNational Forest, our
facility provides a full continuum ofservices; which include drug
and alcohol detox, eatingdisorder medical stabilization,
residential care, individualizedand group therapy and
post-treatment options.
RxArmory30 Pecks LaneNewtown, CT 06470Tel:
203-304-0049www.rxarmory.com
RxArmory is a safe, convenient and affordable method ofsecuring
prescription drugs, reducing the risk of diversionand preventing
accidental or intentional misuse. TheRxArmory aims to protect
children, teens and visitors fromhaving easy access to potentially
harmful drugs. The patentpending RxArmory is easy to use and
permanently installsinto existing cabinet or storage space without
any toolsrequired. RxArmory is the prescription for
responsiblemedicine storage.
Satellite Tracking of People, LLC1212 North Post Oak Road
#100Houston, TX 77055Tel: 832-553-9506www.stopllc.com
When you contract with Satellite Tracking of People expectto
receive: inclusive pricing, lifetime warranty on allequipment,
guaranteed equipment delivery and responsiveand solution-oriented
support.
The University of Oklahoma-College of Liberal Studies1610 Asp
Ave., Suite 108Norman, OK 73072Tel: 405-325-3266
OU College of Liberal Studies offers 100% online 33-hourgraduate
degree in Prevention Science. Its intended todevelop skills and
knowledge necessary to elevate yourability to help others fight
addiction. Need a degree? Get adegree that matters from a large
public research institution.Graduate Sooner than you think!
Find Us on the Foyer!
Community Anti-Drug Coalitions of America (CADCA)625 Slaters
Lane, Suite 300Alexandria, VA 22314Tel: 1-800-54-CADCA,
703-706-0560www.cadca.orgwww.facebook/cadcaTwitter:
@cadcaInstagram: @CADCACoalitionsLinkedIn:
@CADCAwww.youtube.com/cadca09
CADCA is the premiere membership organizationrepresenting over
5,000 members worldwide workingto make communities safe, healthy
and drug-free.CADCA strives to build and strengthen the capacity
ofcommunity coalitions by providing training andtechnical
assistance, legislative education and advocacy,communications and
media strategies, and conferencesand special events. Contact
[email protected] formore information.
Tobacco Prevention InitiativesResourcesVisit the Tobacco
Prevention Initiatives Resources tableto obtain various resources
developed by CADCA andits partners. The toolkits, publications and
brochuresprovided are designed to assist coalitions developingand
implementing tobacco prevention strategies in theirlocal
communities. The resources from our partners atthe Smoking
Cessation Leadership Center will providecoalitions a guide to
implementing tobacco cessationpolicies and strategies in
partnership with the behavioralhealth population. Contact
[email protected] formore information.
CADCA National Coalition Institute625 Slaters Lane, Suite
300Alexandria, VA 22314Tel: 1-800-54-CADCA, 703-706-0560 ext.
240www.cadca.org
The Institute serves as a center for coalition
training,technical assistance, evaluation, research and
capacitybuilding. Pick up publications and other resources at
itsexhibit table. Contact [email protected] for
moreinformation.
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12 | 2014 CADCA Mid-Year Training Institute
Course Tracks
Tracks:
Training content has been designed to offer newconcepts that are
relevant to emerging, established,and veteran coalition leaders.
Half-day to two-daycourses are scheduled to take place Monday
throughThursday in the following thematic tracks.
Track 1:Achieving Impact The coalition movement has achieved
success with alcoholand tobacco prevention among youth with use at
historiclows. The focus of this track is collecting outcomes data
anddemonstrating effectiveness. Course content will explorehow to
develop and utilize outcomes-focused logic models;how to use
statistical findings to justify strategyimplementation; how to use
qualitative and quantitativetechniques for collecting assessment
and outcomes data;how to use the research behind coalition
effectiveness toextract lessons learned and proven approaches
forreplication and how to tell your communitys impact storiesusing
data.
Track 2: Coalition EssentialsCourses in this track are designed
to build the fundamentalbase of prevention science and strategic
planning for newcoalition staff or coalition volunteers. This track
includes a2.5-day course on the essential parts of CADCAs
problem-solving process which is predicated on SAMHSAs
StrategicPrevention Framework (SPF). This course, called
CoalitionCore Essentials, includes sessions on conducting
acommunity assessment and problem analysis, developinglogic models
and comprehensive strategies, implementation,evaluation, and
building coalition capacity. Each session willinclude hands-on
application of the content, relevant toolsand resource material as
well as opportunities to networkwith others engaged in conducting
successful communitychange efforts. Participants are encouraged to
bring alongthe latest versions of their coalitions community
assessment,logic models, strategic and action plans to the
training.
Track 3: Coalition ExpansionThe coalition movement is filled
with leaders who are boldand smart. Even with great leadership,
sometimes thevehicle for change the coalition organization needs
atune-up to run more effectively. For those leaders looking tomake
improvements, this track will offer course content inimplementing
business development strategies to improvecoalition operations;
developing board members to bebetter leaders of the coalitions
mission; recruiting andmaintaining non-traditional sector
representatives; engagingmembers to carry out the work of the
coalition; cross-sectorplanning and implementation; and expanding
the coalitionscultural, geographic or mission footprint for
place-basedstrategic advancement.
Track 4: CommunicationsTo maintain the movements momentum,
coalition leadersmust be ever visible and vocal. Effective
messaging,presence, and image can solidify your coalition as
preventionexperts. Course content in this track will cover defining
yourcoalitions brand; principles of message development andframing;
targeted communications development to supportstrategies and
activities; partnership development with themedia sector; gaining
access to and keeping the attention ofmedia outlets; and packaging
yourself as a subject matterexpert and media contact for
drug-related issues.
Track 5: Community MobilizationIn the wake of competing social
issues, increasing drugdemand and shrinking resources, we must
align andmobilize for collective action. At the heart of
everysuccessful movement are citizens ready to become agentsfor
change to transform their communities. If youre readyto harness
that power and channel it to keep your youthsafe and healthy, this
track is for you. Course content willcover the principles of
organizing and mobilizing communitymembers to create change;
leading a mobilizing initiative toadvance the coalitions mission;
generating community buy-in to create a collective voice on
substance use issues andmobilizing micro-communities to address
unique risk andprotective factors of ethnicity and culture.
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Course Tracks (continued)
Track 6: Education and AdvocacyThe coalition movement has power
because of the largenetwork of drug prevention champions who are
willing totake a stand and speak out. For those champions looking
forways to make an impact, this track will offer course contenton
cultivating relationships with policy makers;communicating
effectively with them; developing andexecuting effective local
education and advocacy tactics;using media to advance policy and
systems change; effectiveenforcement and adjudication strategies;
and the definitionsand distinctions between education, advocacy and
lobbying.
Track 7: Interrelated PreventionCommunity coalitions are
perfectly poised to scale theirsuccesses and serve as the lead
organization to a moresophisticated way of collaborating across
systems and issues.Imagine applying this approach to
multi-disciplinarycomprehensive community initiatives. Course
content in thistrack will explore how to broaden and deepen
preventionwork and the application of CADCAs community
problem-solving process and how to address nexus issues by forminga
common agenda among groups addressing complex andinterrelated
public health and public safety issues.
Track 8: SustainabilityMaintaining the power of the movement
requires strong,sustainable coalitions at the local level.
Sustainable coalitionsare those that have enough human, social and
financialresources to maximize their impact over time. This track
willprovide coalitions with the skills and tools they need
tosafeguard staying power in their community. Course contentin this
track will cover topics including strategies to diversifycoalitions
funding portfolios; social entrepreneurship; cost-benefit analysis
of a coalition and institutionalization of thecoalitions work into
the communitys mission as essentialtools for sustainability.
Additionally, courses will explorefundraising campaign ideas; and
innovative public financingstrategies.
Track 9: Whats Trending?To remain effective, the movement must
be agile andmobile. Some of the most alarming trends in
substanceabuse are proving to be more than just a passing
phase.CADCA is exploring prevention science, strategies fromrelated
fields, and government responses and bringing themto you as part of
our ongoing role. For example, the rapidincreases in medical
marijuana use and the momentum forrecreational legalization
requires well-articulated messagesfor addressing these issues. New
courses on strategic actionsfor coalitions will be delivered to
develop expertise,leadership, and capacity to address marijuana
specificallyand implement strategies in the wake of
thesedevelopments. Other course content will cover promisingand
science-based strategies to address drug-specificproblems
over-the-counter and prescription drug misuseand abuse, synthetic
drugs, heroin, tobacco, alcohol, andother illicit drugs and
associated consequences.
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14 | 2014 CADCA Mid-Year Training Institute
Time
TRACK 1
Achieving Impact
TRACK 2
Coalition Essentials
TRACK 3
Coalition Expansion
TRACK 4
CommunicationsMonday, Ju
ly 21
Tuesday, Ju
ly 22
Wednesday, Ju
ly 23
Thursday, Ju
ly 24
2014 M
ID-YEAR TRAINING INSTITUTE COURSE SCHEDULE
9:45am-noon
Qualitative Data: Myths,Mysteries and UsesRoom:
Flagler-Gilchrist
Planning andEvaluation forthe PreventionSpecialist Room: BC
Salon 1
Science ofPreventionRoom:Hamilton-IndianRiver
OvercomingChallenges toBuildingSuccessful Inner-city and
UrbanCoalitionsRoom: PalmBeach
OrganizationalManagement forCoalitionsRoom: FL Salon F
The PowerPoint ofthe MovementRoom: BC Salon 2
Beyond Facebook: Harnessing thePower of Social Media for
Non-profitsRoom: BC Salon 3
1:30pm-2:50pm
Becoming theCommunity Story Teller:Environmental Scans,Town
Halls and FocusGroupsRoom: BC Salon 2
Coalition CoreEssentials, Pt 1Room: BC Salon 9
Beyond Facebook: Harnessing the Power of Social Mediafor
Non-profits(repeat)Room: BC Salon 3
3:10pm-5pm
8:30am-10:20am
Digging Deeper into the Community Story:One-on-one Interviews
and Key InformantInterviewsRoom: BC Salon 6
Coalition CoreEssentials, Pts 2 and 3Room: BC Salon 9
Keeping Up Withthe Carcinogens:A Guide
toEndingCoalition-Retailer SilosRoom: BC Salon 1
OrganizationalManagement forCoalitions(repeat)Room: FL Salon
A-B
Working YourselfInto the Spotlight The Importanceof
StrategicCommunicationPlanningRoom: BC Salon 4-5
CommunicationsTune Up: YourPublic FaceCollateralDevelopment
&Review Room: Hamilton-Indian River
CommunicationsTune-Up: Be YourOwn VideoProducerRoom:
Flagler-Gilchrist
10:40am-noon
1:30pm-2:50pm
Have Qualitative DataNow What Do We Do With It?Room: BC Salon
6
New ResearchSince the Sur-geon GeneralsCall to Action toPrevent
andReduce Under-age DrinkingRoom: Flagler-Gilchrist
CommunicationsTune-Up: In Frontof the CameraRoom: BC Salon 1
Onward &Upward: How toUse SAMHSACommunicationsInitiatives to
DrivePreventionMomentum inYour CommunityRoom: FL Salon C
3:10pm-5pm
8:30am-10:20am
Writing EffectiveApplications for the DFC Support ProgramRoom:
Orange
Evaluating Col-lective Impact:Understandingthe Effectivenessof
CommunityPartnershipsand their Com-munity ChangeStrategies, Pt
1Room: BC Salon 3
Coalition CoreEssentials, Pts 4 and 5Room: BC Salon 9
Leading fromBehind:LeadershipDevelopment forCoalition StaffRoom:
FL Salon A-B
The Urban Caf:RealConversations,Real Issues,
RealSolutionsRoom:Hamilton-IndianRiver
Principles ofCommunicationTechniques for
thePreventionSpecialistRoom: BC Salon 2
Communications Tune-Up: In Front ofthe Camera(repeat)Room: BC
Salon 1
10:40am-noon
National Data to LocalApplication: Findings fromthe DFC Ntl
EvaluationRoom: Orange
1:30pm-2:50pm
Making the Strategy toOutcomes Connection:Roundtable
DiscussionRoom: Orange
CommunicationsTune-Up: Be YourOwn VideoProducer (repeat)Room:
Flagler-Gilchrist
CommunicationsTune Up: YourPublic FaceCollateralDevelopment
&Review (repeat)Room: Hamilton-Indian River
3:10pm-5pm
8:30am-10:20am
Evaluating Collective Impact:Understanding the Effectiveness of
Community Partnerships and theirCommunity Change Strategies, Pt
2Room: BC Salon 3
The PowerPointof theMovement(repeat)Room: Sarasota
Ethics for thePreventionSpecialistRoom: Jackson
Leading fromBehind:LeadershipDevelopment forCoalition
Staff(repeat)Room: BC Salon 6
Messages andMetrics: HowDoes YourCommunicationPlan Measure
Up?Room: FL Salon C
CommunicationsTune-Up: Be YourOwn VideoProducer (repeat)Room:
Flagler-Gilchrist
CommunicationsTune Up: YourPublic FaceCollateralDevelopment
&Review (repeat)Room: Hamilton-Indian River
10:40am-noon
1:30pm-2:50pm
Communications Tune-Up: In Front ofthe Camera (repeat)Room: BC
Salon 1
3:10pm-5pm
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www.cadca.org #CADCAMidYear | 15
TRACK 5
Community Mobilization
TRACK 6
Education & Advocacy
TRACK 7
Interrelated Prevention
TRACK 8
Sustainability
TRACK 9
What's Trending
CommunityMobilizing andCommunityOrganizing:Harnessing
PeoplePower, Pt. 1Room: FL Salon C
Education &Advocacy ClinicRoom: FL Salon A-B
Alcohol Marketingand Youth: Digitaland Social Media Room: FL
Salon D-E
Common Causes:Ramping Up theEffectiveness ofCommunity Efforts,
Pt 1Room: Orange
Media Advocacy to Advance EffectivePolicies and Systems
ChangeRoom: FL Salon D-E
Problem Gambling and Drug Addictions:Hitting Rock BottomRoom:
Hamilton-Indian River
Anyone Can Be AFundraiserRoom: FL Salon A-B
The Naked TruthAbout MarijuanaRoom: BC Salon 10-12
Power Sessionwith your FederalPartner: DefiningPrevention's
Rolein Primary CareRoom: BC Salon 4-5
CommunityMobilizing andCommunityOrganizing:Harnessing
PeoplePower, Pt. 2Room: FL Salon C
Principles of the EnvironmentalApproach for the Prevention
SpecialistRoom: BC Salon 3
Common Causes:Ramping Up theEffectiveness ofCommunity Efforts,
Pt 2Room: Orange
World HealthOrganizations(WHO) GlobalStrategy to Reducethe
Harmful Use ofAlcohol Room: BC Salon 2
Building a StrongCommunity To-gether: IncreaseYour Capacity
withUnconventionalStrategies to Main-tain the Power ofthe
MovementRoom: Jackson
State & CoalitionResponses to theFederalEnforcementPriority
Areas forMarijuanaRoom: BC Salon 10-12
Faking It! TheChallenge ofSyntheticsRoom: BC Salon 7-8
Principles ofCommunityOrganizing for
thePreventionSpecialistRoom: BC Salon 3
Problem Gamblingand DrugAddictions: HittingRock
Bottom(repeat)Room: Hamilton-Indian River
State & LocalConditions &MappingStrategies:
IllegalMarijuana UseRoom: BC Salon 10-12
CoalitionStrategies forPreventing IllicitDrug UseRoom: BC Salon
7-8
How to be an Effective Advocate: Tipsand Tools for Changing
Policy at theNational LevelRoom: BC Salon 7-8
Using Research to Prevent Impaired DrivingRoom: BC Salon 4-5
State & LocalConditions &MappingStrategies:
MedicalMarijuana UseRoom: BC Salon 10-12
New Trends Got You All Choked Up?Room: FL Salon C
Building Anti-drugCoalitions inMultiethnic
/LatinoCommunitiesRoom: Jackson
The First Date. And, How to Get aSecond: Legislative
RelationshipBuildingRoom: BC Salon 2
Cost-benefitAnalysis ofPreventionRoom: BC Salon 1
State & LocalConditions
&MappingStrategies:RecreationalMarijuana UseRoom: BC Salon
7-8
Engaging withState-LevelPartners to ReducePrescription
DrugAbuseRoom: FL Salon C
Identifying andCombatingNormativeInfluences thatIncrease
Alcoholand Other DrugsUseRoom:BC Salon 2
MEETING ROOM LEGEND
BC = Bonnet Creek BallroomFL = Floridian Ballroom
Both Ballrooms are on theLobby Level.
All other meeting rooms areon the Ground Level.
What Works? Sustainability Approaches Informed by Researchand
PracticeRoom: BC Salon 1
CoalitionSustainability forRural CommunitiesRoom: FL Salon
A-B
Responding to Marijuana LegalizationRhetoricRoom: BC Salon
4-5
Responding to Marijuana LegalizationRhetoric (repeat)Room: BC
Salon 4-5
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16 | 2014 CADCA Mid-Year Training Institute
Course Descriptions
MONDAY, JULY 219:45 am noon
Track 1Qualitative Data: Myths, Mysteries and Uses Room:
Flagler-GilchristTrainer: Deacon Dzierzawski (Trainer/Consultant,
CADCAsNational Coalition Institute) Description: This course will
provide an overview of whatqualitative data is and what it is not;
dispelling the mythsand bringing to light how it can be used for
assessment andongoing evaluation. Participants in this session will
becomegrounded in qualitative data basics including an
introductionto some commonly used qualitative data
collectiontechniques. By the end of the course, participants will
beenergized and prepared to engage in further discussion andlearn
how to conduct and analyze qualitative data. Thiscourse is
proceeded by two courses that will provide in-depth training on how
to actually conduct several qualitativedata collection techniques
and a capstone course focused onthe use of qualitative data in the
outcome evaluationprocess, not just to support coalition
assessment. It isrecommended that you attend this course if you
plan toattend one or both of the two courses on methodologies.
Track 2Science of PreventionRoom: Hamilton-Indian RiverTrainer:
Heidi Bainbridge (Trainer/Consultant, CADCAsNational Coalition
Institute)Description: This course will offer a glimpse into the
historyof prevention theory and major prevention models
utilizedwith a focus on the evolution of the scientific
researchsupporting the paradigm shift from individual
behaviorchange strategies to a comprehensive approach anchored
bycommunity-level behavior change strategies. This course
willemphasize the social ecological model and the
researchsupporting how coalitions are perfect vehicles to bring
aboutcommunity-level change. This course is perfect for
newprevention practitioners, particularly those involved
incoalitions.
Track 4Beyond Facebook: Harnessing the Power of SocialMedia for
Non-ProfitsRoom: Bonnet Creek Ballroom Salon 3Trainer: Curtis
Hougland (Founder & Principal, AttentionUSA and Member, CADCA
Board of Directors)Description: Social media has transformed the
way wecommunicate and market what we do to the world.Nonprofits
have much to gain and nothing to lose insharpening their social
media skills. For coalitions, an activesocial media plan is not
optional, it is imperative for success.But how can we go beyond the
safe confines of Facebook
and Twitter, or use these tools more effectively? What arewe
doing on YouTube that is unique and sharable? Learnfrom social
media expert and CADCA Board Member CurtisHougland specific ways
the non-profit leader can harnessthe internet and emerging
technology platforms to improvethe coalition brand. Take your
current social media and turnup the volume to have your message
heard, build afollowing and raise funds.
Note: This course will be repeated in its entirety onMonday at
1:30 pm.
Track 4The PowerPoint of the MovementRoom: Bonnet Creek Ballroom
Salon 2Trainer: Kirby Crider (Materials Design Manager,
CADCAsNational Coalition Institute)Description: We all use tools
like PowerPoint to visuallycommunicate on a regular basis, to
community members,coalition partners, key stakeholders, and even
the public.But how well is our message received? In this session,
wellexplore the real reasons for standing in front of a
roomclicking through a set of slides. Well explore some of themost
common presentation mistakes and learn how tocorrect them. Finally,
well learn how to think like adesigner and tap into our creative
potential to buildpowerful, world-changing visual messages.
It is recommended that you bring your laptop and apresentation
file that you would like to revamp and improve.But, if you dont
have a laptop with you, there will still beplenty of opportunity to
think about creating effectivepresentations using pen and
paper.
Note: This course will be repeated in its entirety onThursday at
8:30 am.
Track 6Alcohol Marketing and Youth: Digital and SocialMediaRoom:
Floridian Ballroom Salon D-ETrainer: David Jernigan, Ph.D.
(Associate Professor,Department of Health, Behavior and Society,
and Director,Center on Alcohol Marketing and Youth, Johns
HopkinsBloomberg School of Public Health)Description: While there
is ample research evidence thatyoung peoples drinking decisions are
influenced byexposure to alcohol marketing of various kinds, there
isrelatively little information about young peoples exposure tosuch
marketing in digital and social media. This course willintroduce
participants to various forms of alcohol marketingin digital and
social media, document the pace of increasedalcohol marketing in
this space and reveal the preliminaryresults of the first-ever
survey of youth and adult exposureto and participation in alcohol
marketing in social media. It
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www.cadca.org #CADCAMidYear | 17
Course Descriptions
will close with a discussion of policy and other
optionsavailable for reducing or protecting youth from the effects
ofthis exposure.
Track 6Education and Advocacy ClinicRoom: Floridian Ballroom
Salon A-BTrainer: Sue Thau (Public Policy Consultant,
CADCA)Description: Many coalition leaders understand theimportance
of educating policymakers and advocating forpolicy and systems
change. Even for the most seasonedcoalition leaders, when it comes
down to composing emails,alerts, testimony, talking points, and
issue briefs, the exactlanguage to use causes them to pause with
concern thatthey are stepping over the line into lobbying. This
course willprovide examples of original pieces written by
coalitions andthe edits recommended by CADCAs Public Policy Team
tokeep the message firmly in the education/advocacy laneand out of
the lobbying lane. During the second portion ofthis session,
coalitions will be able to obtain advice from SueThau, CADCAs
Public Policy Consultant, on their ownwritten education and
advocacy materials so participants areencouraged to bring any
materials they want to be critiqued.
MONDAY, JULY 219:45 am 5 pm
Track 1Planning and Evaluation for the PreventionSpecialistRoom:
Bonnet Creek Ballroom Salon 1Trainer: David Shavel
(Trainer/Consultant, CADCAs NationalCoalition
Institute)Description: This course for coalition leaders and
membersaddresses the key elements of the Planning and
EvaluationDomain of the Prevention Specialist Certification
processwhile providing a customized application of several
elementsof the Strategic Prevention Framework (SPF)
includingassessment, planning, and evaluation. The course
walksthrough the SPF steps in a way that provides
hands-onapplication of the content and material. Participants will
beable to apply the knowledge and skills learned in the sessionto
enhance their existing coalition processes and outcomes.
Track 3Organizational Management for CoalitionsRoom: Floridian
Ballroom Salon FTrainer: Sharon OHara (Trainer/Consultant,
CADCAsNational Coalition Institute)Description: This one-day
training will provide acomprehensive examination of the key
elements required toform and operate a sustainable coalition to
createcommunity-level changes in substance abuse. The focus willbe
on the nuts and bolts of effective coalition
management such as: executive committee
responsibilities,delineation of roles and responsibilities, work
groupstructure and management, collective decision
making,organizational structure, governing documents,
meetingmanagement, and internal communications.
Note: This course will be repeated in its entirety onTuesday at
8:30 am.
Track 3Overcoming Challenges to Building SuccessfulInner-city
and Urban CoalitionsRoom: Palm BeachTrainer: Carlton Hall (Deputy
Director, Training & TechnicalAssistance, CADCAs National
Coalition Institute)Description: Given the large populations and
significantconsequences of drug use, why are there so few
DFC-funded coalitions operating in inner-city urbanenvironments?
The answer is provided in this course whichaddresses the key issues
keeping inner-city and urbancommunities from developing strong
coalitions andreceiving DFC funding. During the full-day session,
we willbreak down the issues and offer practical and
realisticsolutions to help new and existing inner-city and
urbancoalitions overcome the challenges and grow to becomeeffective
catalysts for change in their communities. Inaddition, we will hear
from experienced leaders of inner-cityand urban coalitions who will
share their successes andopportunities for improvement while
working in theircommunities.
Track 5Community Mobilizing and CommunityOrganizing: Harnessing
People Power, Part 1Room: Floridian Ballroom Salon CTrainer:
Michael Sparks (Trainer/Consultant, CADCAsNational Coalition
Institute)Description: In the context of relentless societal
pressure toexpand the availability and access to alcohol and
otherdrugs (ATOD) in communities, coalitions face
significantchallenges to effectively respond. Addressing new
andexisting ATOD problems and ever-changing local
conditionsrequires significant collective action from sectors
ANDresidents. At the heart of every successful movement
aregrassroots community members ready to become agents forcommunity
transformation. If youre ready to build andharness the power of
grassroots local activism in yourcommunity coalition, this 1.5-day
course is for you.
The course will begin with the principles of organizing
andmobilizing community members to create change,understanding the
importance of community organizing tosupport environmental
strategies, and leading a mobilizinginitiative to advance your
coalitions policy and systemchange strategies. This Monday morning
session of the
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18 | 2014 CADCA Mid-Year Training Institute
Course Descriptions
course is open to all participants. By the end of the
Mondaymorning session, participants who want to continue in
thiscourse will be expected to have identified a specific
ATODpolicy option around which they plan to mobilize
communityresidents.
During the Monday afternoon session of this course,participants
will learn and apply the steps associated withconducting a policy
campaign, differentiate and utilizegrassroots and grasstops
community participation, apply thecommunity organizing steps to a
policy campaign, andpractice conducting relational organizing
outreach.
Note: This course continues on Tuesday at 8:30 am.
Track 7Common Causes: Ramping Up the Effectiveness ofCommunity
Efforts, Part 1Room: OrangeTrainer: Paul Evensen, Ph.D. (President,
CSG, LLC) Group Facilitators: Brenda Bone (Managing
Director,Community Evaluation), Cindy Pharis (CommunityEvaluator),
Kim Linkel (Community Evaluator) and AmandaSutter (Community
Evaluator, CSG LLC)Description: Both analyzing complex community
issues andturning that analysis into a clear picture really pay off
forcommunity coalitions. The issue analysis process allowsmultiple
stakeholders to produce a local diagnosis, based ondata, which
drives effectiveness of community efforts. Thevisualization process
allows stakeholders to validate theirassumptions and set the
foundation for clearcommunications and a rigorous evaluation of
communitystrategies.
This advanced course will teach partnership staff,
facilitators,and volunteers how to apply four easy issue
analysistechniques to data from their own work and be able to
usethese methods with their own partnership members andvolunteers.
Participants will also learn the steps forconverting this analysis
into a visual picture of how theircoalition will improve community
outcomes. Finally,participants will identify common cause across
issues inthe form of shared root causes or local conditions
thatcontribute to multiple community concerns. This course isideal
for those who are looking for practical ways to getmore impact.
Note: Part 2 of this course will take place on Tuesday at8:30
am.
MONDAY, JULY 211:30 pm 5 pm
Track 1Becoming the Community Story Teller:Environmental Scans,
Town Hall Meetings andFocus GroupsRoom: Bonnet Creek Ballroom Salon
2Trainer: Deacon Dzierzawski (Trainer/Consultant, CADCAsNational
Coalition Institute)Description: This experiential course builds
off ofQualitative Data: Myths, Mysteries and Uses. It focuses onan
in-depth conversation and practice of three of thecommon
qualitative data collection techniques environmental scans, town
hall meetings, and focusgroups/listening sessions. The learning
experience willinclude creating question paths that can be used for
eachtechnique and trying out tools for data collection andobjective
setting. Participants will learn how to carry outthese techniques,
their limitations, their strengths and howto get the most out of
them. It is highly recommended, butnot required, that you attend
the foundations course onMonday morning in preparation for this
course.
Track 2Coalition Core Essentials, Part 1Room: Bonnet Creek
Ballroom Salon 9Trainer: Heidi Bainbridge (Trainer/Consultant,
CADCAsNational Coalition Institute)Description: This course will
cover the essential parts ofCADCAs problem-solving process which is
predicated onSAMHSAs Strategic Prevention Framework (SPF). Over
2.5days of training, participants will learn how to conduct
acommunity assessment and problem analysis, develop logicmodels and
comprehensive strategies, implement plans, setmeasurable
objectives, and build coalition capacity. Eachsession will include
hands-on application of the content,relevant tools and resource
material as well as opportunitiesto network with others engaged in
conducting successfulcommunity change efforts. Participants are
encouraged tobring along the latest versions of their coalitions
communityassessment, logic models, strategic and action plans to
thetraining.
Note: Parts 2 and 3 of this course are scheduled to takeplace on
Tuesday at 8:30 am and Parts 4 and 5 will takeplace on Wednesday at
8:30 am.
Monday, July 219:45 am 5 pm (continued)
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www.cadca.org #CADCAMidYear | 19
Course Descriptions
Track 4Beyond Facebook: Harnessing the Power of SocialMedia for
Non-ProfitsRoom: Bonnet Creek Ballroom Salon 3Trainer: Curtis
Hougland (Founder & Principal, AttentionUSA and Member, CADCA
Board of Directors)Description: Refer to the Monday, 9:45 am
listing for thedescription (course repeated).
Track 6Media Advocacy to Advance Effective Policies andSystems
ChangeRoom: Floridian Ballroom Salon D-ETrainer: David Jernigan,
Ph.D. (Associate Professor,Department of Health, Behavior and
Society, and Director,Center on Alcohol Marketing and Youth, Johns
HopkinsBloomberg School of Public Health)Description: Media
advocacy, the strategic use of the massmedia to support community
organizing and coalitionbuilding to change public policies, is a
powerful andimportant tool for reducing excessive and underage
drinkingand related problems. This session will introduce the
coreconcepts of media advocacy, and assist participants to
applythem to campaigns to implement evidence-basedenvironmental
strategies for reducing alcohol-relatedproblems. By the end of this
session, participants will be ableto define media advocacy and
apply it to alcohol policyissues; apply principles of framing to
accessing the newsmedia and shaping news stories about alcohol and
publichealth; and recognize effective techniques for
advancingpublic health frames and countering opposing frames
aboutalcohol policy issues.
Track 7Problem Gambling and Drug Addictions: HittingRock
BottomRoom: Hamilton-Indian RiverTrainer: Myron Quon, Esq.
(Executive Director, NationalAsian Pacific American Families
Against Substance Abuse)Description: In this training, we will
discuss the prevalence ofproblem gambling (including gambling
disorder) and itswarning signs. The trainer will explore the
revised DSM-5 andits inclusion of gambling disorder with substance
usedisorders. The course will then connect gambling disorderwith
the high rates of co-occurring behavioral health needs -substance
use disorders and other mental health issues. Thecourse will then
discuss some of the cultural and languagebarriers to accessing
treatment, with a focus on women, olderadults, African Americans,
Latinos, Native Americans, andAsian American problem gamblers.
Finally, the course willexplore some of the steps that affected
loved ones can take toshore up the financial stability of the
problem gambler.
Note: This course will be repeated in its entirety onTuesday at
1:30 pm.
Track 8Anyone Can Be A FundraiserRoom: Floridian Ballroom Salon
A-BTrainer: CADCA FacilitatedDescription: Whether your coalition
has a million dollars inthe bank or is barely getting by on a
shoestring budget,the idea of more funds coming into your coalition
is anenticing one. And, whether, your coalition services a
ruralcounty or the urban core, you, too, can be a fundraiser.How,
you ask? Because coalition fundraising is very muchabout connecting
the coalitions mission with the interests ofpotential stakeholder
organizations and people and thenbuilding lasting relationships
with those stakeholders,coalition staff and members are natural
sellers to convinceinvestors.
Join us as we discover the nuts and bolts of fundraisingthrough
dynamic lecture, group activities, and role playing.This course
will explore the fundamentals of fundraisingwith plenty of time for
applying fundraising principles toyour coalition including
determining your coalitionsreadiness for fundraising, building an
integrated fundraisingplan and mobilizing members to implement the
plan.
Track 9The Naked Truth About MarijuanaRoom: Bonnet Creek
Ballroom Salon 10-12Trainers: Sue Thau (Public Policy Consultant,
CADCA), TonyCoder (Assistant Director, Drug Free Action Alliance)
andTom Gorman (Director, Rocky Mountain HIDTA)Description:
Marijuana continues to be a hot topic in everycommunity throughout
the country. The landscape isconstantly changing and coalitions
must be armed witheffective tactics, tools and messages to
counteract this.Participants in this session will gain a better
understandingof the impact of marijuana use on the adolescent
brain, howto translate the science on marijuana, and uncover
thenaked truth to develop prevention messages that resonateat the
community level. Participants will also hear fromcommunity leaders
who are proactively working to preventmarijuana laws and
initiatives from being passed in theirstates, and how to
effectively apply the lessons learned.
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20 | 2014 CADCA Mid-Year Training Institute
Course Descriptions
Track 9Power Session with your Federal Partner:Defining
Prevention's Role in Primary CareRoom: Bonnet Creek Ballroom Salon
4-5Trainer: Frances M. Harding (Director, CSAP/SAMHSA)Description:
As the nation continues to work under theNational Prevention
Strategy's priorities, specifically tobacco-free living; preventing
drug abuse and excessive alcohol use;and mental and emotional
well-being, integrating behavioralhealth with primary care is a
challenge we face together.This session will be divided into three
interactiveopportunities for learning. First, Fran Harding will
provideinsight on SAMHSA's current strategic planning andproposed
prevention initiatives to assist states andcommunities with their
overall efforts in meeting thechallenges of integration with
primary care. Second, a highlyenergized learning experience will
test the preventionknowledge, skills, and experiences of workshop
participants.Third, the presenters will wrap up this unique session
with apanel of three communities sharing their success inconnecting
current prevention programming with primarycare. Participants can
expect to leave this session withincreased knowledge, tools, and
strategies to enhance theirskills in meeting the challenge in
connecting substanceabuse prevention with the overall health of
their community.
TUESDAY, JULY 228:30 am noon
Track 1Digging Deeper into the Community Story: One-on-One
Interviews and Key Informant InterviewsRoom: Bonnet Creek Ballroom
Salon 6Trainer: Deacon Dzierzawski (Trainer/Consultant,
CADCAsNational Coalition Institute)Description: This experiential
course builds off ofQualitative Data: Myths, Mysteries and Uses. It
focuses on anin-depth conversation and practice of two of the
commonqualitative data collection techniques one-on-oneinterviews
and key informant interviews. The learningexperience will include
creating question paths that can beused for each technique and
trying out tools for datacollection and objective setting.
Participants will learn howto carry out these techniques, their
limitations, theirstrengths and how to get the most out of them. It
is highlyrecommended, but not required, that you attend
thefoundations course on Monday morning in preparation forthis
course.
Track 3Keeping up with the Carcinogens: A Guide toEnding
Coalition-Retailer SilosRoom: Bonnet Creek Ballroom Salon
1Trainers: Alicia Smith (Manager, Tobacco PreventionPrograms,
CADCA) and Colleen Hopkins (Senior Associate,Tobacco Prevention
Programs, CADCA)Description: This course illustrates the need for
ongoingdata collection and building non-traditional partnerships
tomonitor the nature and extent of tobacco use in localcommunities.
The course will review the environmentalfactors that play a key
role in creating social norms. Thecourse content addresses the need
for coalitions toproactively implement strategies that involve
retailers intobacco prevention work; coalition partnership
buildingoften takes place on unnatural bridges of compromise.Strong
coalition capacity and sustainability are necessary tosupport
successful long-term implementation of tobaccocontrol strategies.
Therefore, partnering with local tobaccoretailers to educate them
about tobacco marketing practicesand its effect on the communitys
framework could have anextensive impact on youth access to tobacco
products andexposure to industry advertising.
Track 4Communications Tune-Up: Be Your Own Video ProducerRoom:
Flagler-GilchristTrainer: Pat Giniger Snyder (Video/Film Producer,
Director,Editor and Writer, Rembrandt Films) Description: A key to
coalition success is to ensure that itsgoals, objectives and
activities are effectivelycommunicatedwhether its through a
website, onbrochures and posters or producing your own
coalitionvideo. While each coalition has a toolbox of
outreachstrategies at its disposal, messaging must be
consistentacross each medium. The Communications Tune-up is
athree-part course designed to help coalition leaders andstaff
evaluate and improve their organizations messaging,materials and
outreach strategies. From Tuesday-Thursday,all three half-day
courses will be delivered to allow formaximum opportunities to
attend.
Lets assume that your coalition is planning a pressconference,
and you are in charge of creating a PublicService Announcement
(PSA) that will be featured at theevent and later used on your
website. How can you refineyour coalitions 30-second pitch so it
fits into a videoformat? What message points are critical? What
images willenhance your storyline? What are some simple editing
tipsthat you can do yourself OR ask someone else to do? Andthen,
how do you upload the video so that you can show itat your press
conference AND have it on your coalitionswebsite? Through a fun
learning experience and hands-onactivities, you will understand
what goes into the video
Monday, July 211:30 pm 5 pm (continued)
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Course Descriptions
production process; learn about key elements that makeeffective
videos; refine a coalitions 30-second pitch so itvisually tells a
story through video; create storyboards thatyou can take home and
use when creating a new video;practice capturing some of these
elements on-camera; andlearn how to upload completed videos to the
Internet.Attendees are strongly encouraged but not required to
bringa camera that captures videowhether its a phone, iPad,video
camera or still camera with video recordingcapabilities.
This course, Be Your Own Video Produceris a componentof the
Communications Tune-up. You can choose toparticipate in this course
only or take advantage of all threeto achieve your coalitions
optimal Communications Tune-up.Check out descriptions for Your
Public Face-CollateralDevelopment & Review and In Front of the
Camera fordetails about the companion courses.
Note: This course will be repeated in its entirety onWednesday
at 1:30 pm and again on Thursday at 8:30 am.
Track 4Communications Tune-Up: Your Public FaceCollateral
Development & ReviewRoom: Hamilton-Indian RiverTrainer: Barb
Cooper (President, Cooper Communications)Description: A key to
coalition success is to ensure that itsgoals, objectives and
activities are effectivelycommunicatedwhether its through a
website, onbrochures and posters or producing your own
coalitionvideo. While each coalition has a toolbox of
outreachstrategies at its disposal, messaging must be
consistentacross each medium. The Communications Tune-up is
athree-part course designed to help coalition leaders and
staffevaluate and improve their organizations messaging,materials
and outreach strategies. From Tuesday-Thursday, allthree half-day
courses will be delivered to allow formaximum opportunities to
attend.
Lets assume that your coalition is planning a pressconference.
What messaging is mission-critical, and what isyour coalitions
brand? Do you need brochures and posters?What about talking points?
Will you be featuring yourwebsite? Through experiential and
hands-on activities duringthis course, you will develop and/or
refine your coalitionsbrand; identify where to obtain talking
points data, createand/or refine talking points and present them to
the rest ofthe group for critiquing; and evaluate websites,
brochuresand other collateral for consistent messaging and
connectthe dots between this exercise and improving website
andmaterials messaging and content. In order to improve
yourcoalitions public face, you are strongly encouraged tobring
copies of your brochures, fact sheets, talking points
and other materials to this session. If interested, also beready
to critique your website for effective messaging.
This course, Your Public FaceCollateral Development
&Reviewis a component of the Communications Tune-up.You can
choose to participate in this course only or takeadvantage of all
three to achieve your coalitions optimalCommunications Tune-up.
Check out descriptions for InFront of the Camera and Be Your Own
Video Producer fordetails about the companion courses.
Note: This course will be repeated in its entirety onWednesday
at 1:30 pm and again Thursday at 8:30 am.
Track 5Community Mobilizing and CommunityOrganizing: Harnessing
People Power, Part 2Room: Floridian Ballroom Salon CTrainer:
Michael Sparks (Trainer/Consultant, CADCAsNational Coalition
Institute)Description: Any participant, including those from
theMonday morning and Monday afternoon sessions, is invitedto
attend this final session on Tuesday morning. During thissession,
the instructor along with several coalition leaderswill offer
lessons learned and steps for mobilizing micro-communities to
address specific risk factors and health andsafety challenges that
are unique to some ethnic andcultural groups.
Note: This course is not a repeat but a continuationfrom Monday
at 9:45 am (refer to that course for thecomplete description).
Track 6Principles of the Environmental Approach for
thePrevention SpecialistRoom: Bonnet Creek Ballroom Salon 3Trainer:
David Shavel (Trainer/Consultant, CADCAs NationalCoalition
Institute)Description: This information-filled half-day course
forcoalition leaders and members addresses key principlesrelated to
content included in the Public Policy andEnvironmental Change
Domain of the Certified PreventionSpecialist credentialing process.
The course providesfoundational information for key concepts
underlyingenvironmental prevention and public policy work.
Coursecontent will be provided in a way that enables participantsto
share the information with their coalitions and moreeffectively
participate in the development andimplementation of effective
environmental- and publicpolicy-based strategies.
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22 | 2014 CADCA Mid-Year Training Institute
Course Descriptions
Track 7World Health Organizations (WHO) GlobalStrategy to Reduce
the Harmful Use of AlcoholRoom: BC Salon 2Trainers: Ralph Hingson,
Sc.D. (Director, Division ofEpidemiology and Prevention Research,
NIAAA) andMaristela Monteiro, M.D., Ph.D. (Senior Advisor, Alcohol
andSubstance Abuse, Pan American Health Organization[PAHO]), David
Jernigan, Ph.D. (Associate Professor,Department of Health, Behavior
and Society, and Director,Center on Alcohol Marketing and Youth,
Johns HopkinsUniversity School of Public Health) and Eduardo
Hernndez-Alarcn, Ph.D (Vice President, International
Programs,CADCA)Description: This course will discuss the World
HealthOrganizations (WHO) global strategy to reduce the harmfuluse
of alcohol. The course will also discuss best practices
inimplementing the strategy, with a particular focus on
sharingexperiences in implementing the policy options at
nationaland international levels. Furthermore, the course will
discusscapacity building at the community level to
reduceproblematic alcohol use. The course will also discuss
region-specific issues.
Track 8Building a Strong Community Together: IncreaseYour
Capacity with Unconventional Strategies toMaintain the Power of the
MovementRoom: JacksonTrainers: Lauren Lloyd (VetCorps Project
Manager) andSarah Dickens (VetCorps Operations Specialist,
CADCA),Sharon Kramer (Executive Director) and Patricia
Durham(AmeriCorps VISTA-CADCA VetCorps PreventionCoordinator,
Manatee County Substance Abuse Coalition)Description: In this
course, participants will learn innovativeways to connect with
their community through non-traditional venues and how service to
others impacts bothhealthy people and healthy communities.
Engagingcommunity members in the work of a coalition can often bea
challenge, yet volunteers often make up a majority of themost
active members. Learn how to enlist landlords, boatcaptains,
universities and other local heroes in your coalitionefforts to
strengthen the power of the movement.
Hear success stories like that of Manatee County SubstanceAbuse
Coalition in Bradenton, Florida. They will highlighthow their
VetCorps member engaged 29 new communitypartners at their very
first VetCorps meeting leading to asuccessful initiative to bring
about community change.Presenters will share numerous strategies
that CADCA
VetCorps coalitions have implemented and how they arebuilding
sustainability into new processes for coalitiongrowth.
Track 9Faking It! The Challenge of SyntheticsRoom: Bonnet Creek
Ballroom Salon 7-8Trainers: John Scherbenske (Chief, Synthetic
Drugs andChemical Section, Office of Diversion Control,
DrugEnforcement Administration) and Carlton Hall (DeputyDirector of
Training & Technical Assistance, CADCAsNational Coalition
Institute)Description: Spice or K2, which is marketed as incense
orsynthetic marijuana, and Molly, the powder or crystalform of MDMA
(3,4-methylenedioxy-methamphetamine), orEcstasy are synthetic drugs
that are popular among youth.The plant material in Spice or K2 is
sprayed or soaked withunknown psychoactive substances and Molly, a
syntheticdesigner drug, may contain any number of
psychoactivechemical compounds making both of these drugs and
othersynthetics dangerous and harmful. This course will addressthe
emergence of synthetic drugs and the dangers posed bythese
substances, as well as the federal and local responsesto restrict
the sale of these substances. Coalitions will havean opportunity to
discuss and define how to adapt theirresponses to the challenges of
synthetic drugs byunderstanding the differing and unique local
conditions thatcontribute to the problem.
Track 9State and Coalition Responses to the FederalEnforcement
Priority Areas for MarijuanaRoom: Bonnet Creek Ballroom Salon
10-12Trainers: Sue Thau (Public Policy Consultant, CADCA),
BillGeary, Ph.D. (Deputy Director, Evaluation & Research,CADCAs
National Coalition Institute), Tom Gorman(Director, Rocky Mountain
HIDTA) and Derek Franklin(Project Director, Mercer Island
Communities That Care) Description: Marijuana continues to be
illegal as a ScheduleI substance under Federal Law. Coalitions can
play animportant role in gathering and organizing information
thatmight be helpful to federal prosecutors and their
owncommunities. Participants in this session will learn about the8
Enforcement Priorities set out by the U.S. AttorneyGeneral. They
will then become familiar with the role thatcoalitions can play in
collecting local information that alignswith these priority areas
and how changes in marijuana lawmight impact each area of the
Strategic PreventionFramework.
Tuesday, July 228:30 am noon (continued)
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Course Descriptions
TUESDAY, JULY 228:30 am 5 pm
Track 2Coalition Core Essentials, Parts 2 & 3Room: Bonnet
Creek Ballroom Salon 9Trainer: Heidi Bainbridge
(Trainer/Consultant, CADCAsNational Coalition
Institute)Description: This course will cover the essential parts
ofCADCAs problem-solving process which is predicated onSAMHSAs
Strategic Prevention Framework (SPF). O