Midas next brochure

WHO

WHAT

HOW

WOW

WHY

20142013

Innovation distinguishes between a leader and a follower.

Steve Jobs

IDentifying new avenues for your brand

IDeating for your brand

IDentity enhancement through our solutions

WH

More knowledgeable. More evolved. More sophisticated. More fragmented. The consumer has indeed come a long way. And so have we�

What started as an Event Management firm eighteen years ago, is today a full fledged BTL Activation and Communications Solutions Companyoffering a broad spectrum of services to our clients across industries.

Backed by a mission to make brands stronger and locally relevant by developing and implementing strategic and measurable communication solutions that engage targeted consumers, Midas today facilitates experiential marketing campaigns for precision targeting and maximum return on investment. Having remained at the forefront of the Event Management industry with innovation as a key benchmark, Midas is today racing ahead in continuous pursuit of new avenues in Experiential Marketing. With Convergence as the key to seamless integration, our services reach target consumers at the right place and the right time. From brand launches & conferences, consumer contact programmes, trade mobilisation & promotional campaigns, through visual merchandising and fabrications, celebrity and artist engagement and identity management -we deliver work that is creative, effective and has cut-through impact.

Whether working in our specialist teams, or by combining resources to create a wider solution for our clients, Midas's experience and expertise allows us to relate better with client challenges and

create better communication solutions, faster.

WHAT

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Negotiating Venue Management

Delegation Badges

Customized Mementos

Preparing Delegate Kits

Audio-visual Services

Employee Motivation Programmes

Post Conference Wind Ups

Team Building Activities

Motivational Programmes

Outdoor Events

Adventure Races

Exhibitions

Myriad Concepts

Idea Convergence

Visualizing

Planning

Budgeting

Organizing

Execution

PR

OM

OTIO

NS

BR

AN

D P

RO

PER

TIE

S

AR

TIS

T M

AN

AG

EM

EN

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Retail Visibility

Product Awareness

Product Sampling

Consumer Insights

Road Shows

Mall Activation

Customized Emcee Activities

Promoters

POP Designs

Kiosks

Exhibition Design

Set Design

Production

Custom Themes and Logos

Business Planning

Strategizing

National / International Artists

Celebrities

Musicians

Comedians

Sports persons

Emcees

Thematic Performances

Wide Range of Genres

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Your brand is created out of customer contact and the experience your customers have of you.

Stelios Haji-Ioannou

F CUS

Our primary focus is on offering complete Experiential Marketing Services through Convergence Solutions.

Midas Next covers the colossal field of Event Management with skilled organization and creativity.

HEvery day at Midas, all our energies are tuned towards how best to engage a consumer, how to generate more media-neutral engagement leads, how to effectively gain trade support and how to truly measure performance.

We use the expertise of touch-point plannersand creative talent who leverage everything at their disposal to activate a brand.

All of these put us in a unique position to help clients navigate the changing market dynamics in the most relevant ways.

We provide full service BTL activation and communication solutions, from pure brand awareness drivesto combinations of event sponsorships, sampling, exhibitions and interactive demonstrations.

We manage the entire process, from concept to production, execution and post campaign research.

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Client

Brief

TG

Route

The Big Idea

The Result

Hindustan Unilever Limited

Launch a new variant -Voodoo from the Axe stable

Youth

To promote Voodoo, Midas chose the route of experiential marketing to push the �voodoo� theme across various media

Voodoo Village Party - an exclusive �by-invite-only' party for the youth

The Event was promoted through the Axe Voodoo Pub Crawl and Roadshows. MTV (the media partner) along with its VJs Nikhil Chinnapa and Maria Goretti rallied the city's youngsters, generating excitement through various activities around the event. In addition to the hype created, Midas used the online medium to create a sales push. All product purchases generated a unique registration number on a custom-designed website. Post registrations, invitations were e-mailed.

A remote, uninhabited island off the Kerala coast was transformed into a high-energy Voodoo Village. Ginger was burnt over 21 days, to keep out insects and unwanted creatures from the site. Special boats then ferried trucks, gear and people to Ramanathurth Island.

The Party transported guests to another world. The Voodoo idea was taken through the look, décor and performances, while DJs Akbar and Clement added to the glamour & enthusiasm quotient. The effect was further enhanced through specialized frost lighting techniques which added to the mood on the dance floor. The Voodoo Village Party had a very high recall value and the promotions set a new standard for BTL activity.

Client

Brief

The Challenge

Responsibilities

The Add-ons

The Result

Amit Enterprises Pvt Ltd

Sachin Tendulkar, the brand ambassador of Amit Enterprises Housing Ltd., is moving to his second home in Pune @ Bloomfield Property.

Customers get a chance to meet Sachin Tendulkaras a token of appreciation from Amit Enterprises.

Give an exotic experience to customers & employees.

Create pre-event hype and post-event publicity.

Create an event that will be remembered by customers for life, just as buying a house is a life-long memory.

Sachin Tendulkar�s travel logistics and his security.

Event planningSachin Tendulkar�s travel logisticsArtist management SecurityFood & BeverageAudio-visuals, including recordingDecor & beautificationCreative event execution

Arranging for Vikram Sathaye to host the event.

Arranging with sports Journalist Sunandan Lele to have an interaction with Sachin Tendulkar

A memorable evening for the client�s customers!

Client

Brief

TG

Route

The Big Idea

The Result

Hindustan Unilever Limited

To familiarise the staff with cutting edge technology and to get them thinking out of the box.

Employees

To create a �Digital Walk�

Virtual StreetLined along the Virtual Reality Street were a whole host of HUL's partners in the digital space - from the usual suspects like Google, MSN and Yahoo to mobile internet specialists like July Systems, Hungama Mobile and firms like Ideacts Innovations, the owners of a nation-wide chain of cybercafés

Picture this: Google to MSN to Nokia to Yahoo, you name it and all the biggies of the Digi world were lined up to create a Digital carnival within the HUL premises

It was a treat to watch all the companies put their best foot forward showcasing their technological advancements.

The entire walkway from the customized stalls to the set up to the technical requirements as well as the company requirements was handled by Midas Next, providing an uninterrupted flow of events.

There were seventh generation games, 3D technology, the drone (flying camera) that enthralled and fascinated all.

This was then followed by a small get-together to celebratethe successful interactive program.

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Client

WhatWhere

The Brief

The BIg Idea

The Route

The Result

Hindustan Unilever Limited

Supply Chain Mega Event 2010Hotel Renaissance, Powai

Link 27 countries at one mutual time with best connectivity

Watch Out Screen

Connecting the world! The magnanimous task of uninterrupted connection between countries worldwide was achieved on 29th November 2010.

A high tech web conference session was organized where 27 countries were linked together at the same time.

Singapore being the host country, this event required adherence to varied technical requirements.

A 36x10 feet watch out screen was rendered for this purpose to enhance the overall experience.

During the conference, a skit was performed which helped break the monotony of the event.

Guests were in for a surprise as they were entertained by none other than the melodious Raghav Sachar, the graceful Illuminati dance group and the ever-hilarious Kapil Sharma.

The night ended with everybody gathering on the dance floor and celebrating a night of success.

We appreciate the efforts of your team and the event team in organizing the "Flawless" event as well as maintaining the International standards for the same. All our business partners acknowledged the quality of event and enjoyed the same. Sameer DeshpandeVP - International Marketing, Bajaj Auto Limited

Just a note to thank everyone from our agencies in SA and India for contributing, sweating, slaving and delivering on our recent event.Judging by the feedback and emails I received today, we have set a standard which is going to be a challenge to maintain and exceed. If we build on the good working relationship we have established so far I know it can be done!

Lance B LittlefieldCountry Manager: India, South African Tourism

W

This is with regard to the recently concluded Lay's Chaat Street Paapri Ground Level Mall activation in Delhi, Mumbai, Hyderabad and Bangalore. Have been receiving reviews from the Sales Team and am pleased to inform you that broadly the activity has been a great success in all 4 cities after the initial hiccups. The construct has proved to be a great hook in engaging the crowds and creating Buzz around the New launch in all 13 Malls. The overwhelming response to the games set-up at the Stalls is proof of the popularity of this Innovative approach. The quality of planning, execution and coordination between Dialect and Midas Events is sincerely appreciated.

Bhagyashree NavarePI, Group M

W

There is a very thin line of difference between good work and superlative work. The difference many a times is in our minds. But it is this difference that distinguishes the ordinary from the extraordinary. This difference is Midas. I have had various opportunities to work with Midas and each time the experience, the relationship and the trust has just increased manifold. The effort that Midas puts in, irrespective of the 'bigness‘ of a project is absolutely praiseworthy. It's been a real pleasure working with Midas each time. Looking forward to many more hugely successful projects with Midas.

Debolina BhaumickJ Walter Thompson, Mumbai

LUX has been working with MIDAS over the last many years and at this historic moment – when LUX completes its 75 Years if Stardom - Midas came on board for organizing a mega press conference. As in the past, the ideas brought on the table by Midas provided a fillip to showcasing the brand in the targeted forum. The end to end seamless co-ordination - from the creative presentation to the designing, planning and execution - was quite impressive. Furthermore, the inclusion of all stakeholders within the Midas team at all points of time helped a lot in all the planning - especially at times when there was a change of course and changes had to be made fast. We wish Midas the best of luck in all their endeavors and look forward to working with them in the future.

Kartik KhareHindustan Lever Limited, Mumbai

There is a very thin line of difference between good work and superlative work. The difference many a times is in our minds. But it is this difference that distinguishes the ordinary from the extraordinary. This difference is Midas. I have had various opportunities to work with Midas and each time the experience, the relationship and the trust has just increased manifold. The effort that Midas puts in, irrespective of the 'bigness‘ of a project is absolutely praiseworthy. It's been a real pleasure working with Midas each time. Looking forward to many more hugely successful projects with Midas.

Debolina BhaumickJ Walter Thompson, Mumbai

LUX has been working with MIDAS over the last many years and at this historic moment – when LUX completes its 75 Years if Stardom - Midas came on board for organizing a mega press conference. As in the past, the ideas brought on the table by Midas provided a fillip to showcasing the brand in the targeted forum. The end to end seamless co-ordination - from the creative presentation to the designing, planning and execution - was quite impressive. Furthermore, the inclusion of all stakeholders within the Midas team at all points of time helped a lot in all the planning - especially at times when there was a change of course and changes had to be made fast. We wish Midas the best of luck in all their endeavors and look forward to working with them in the future.

Kartik KhareHindustan Lever Limited, Mumbai

At Midas Next,our passion lies in ensuring that the target customer's engagement with the brand is total.

We take pride in magnifying the core brand idea in ways that resonate in the market.

Midas's service offerings are cutting edge, strategic, innovative and forward thinking.As our client's marketing partners, we constantly build on our skill sets to bring the brand to life - in the hands of the consumer, the distributor,the franchisee,the retailer��

Deepak PawarManaging DirectorMidas Next Media Pvt Ltd

WHY

stretching the imagination and spirit for almost two decades for these fine people

84, S.V.P. Nagar, Versova MHADA

Off Four Bungalows, Andheri (W)

Mumbai 400 053

INDIA

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+91 22 4020 7000

+91 22 4020 7020

[email protected]

www.midasnext.com