MICS4 Survey Design Workshop Multiple Indicator Cluster Surveys Survey Design Workshop Disseminating and Using MICS data
Mar 27, 2015
MICS4 Survey Design Workshop
Multiple Indicator Cluster SurveysSurvey Design Workshop
Disseminating and UsingMICS data
An effective dissemination strategy can play a crucial role
in maximizing data use
MICS4 Survey Design Workshop
MICS4 Survey Design Workshop
Maximizing the use of MICS results• to report on progress towards national goals
and global commitments: MDGs, WFFC,CRC• to update the situation analysis of children in
the country• to identify vulnerable groups and highlight
disparities• to stimulate “positive” competition (compare
country to better- or worse-off neighbors or sub-national to national average)
MICS4 Survey Design Workshop
• to advocate for strengthening public policies and programmes in favor of children (evidence-based data)
• to mobilize stakeholders and stimulate national and local debates
• to facilitate additional in-depth analysis by academia and researchers
Maximizing the use of MICS results
MICS4 Survey Design Workshop
MICS dissemination action plan (Key areas to be addressed: 1 of 2)
HOW TO:
•Create awareness about MICS and interest in MICS data prior to data release
•Organize national seminar – official release of final data
•Engage media and journalists•Make MICS data widely available at the national, regional and international level
…/2
MICS4 Survey Design Workshop
MICS dissemination action plan (Key areas to be addressed: 2 of 2)
• Design and produce a MICS4 dissemination package for effective communication of findings to non-technical audiences
• Plan and conduct an effective distribution strategy for dissemination materials
• Evaluate dissemination activities and tools
Overall, consider the web as an increasingly important dissemination medium
MICS4 Survey Design Workshop
Target audiences at country level (1 of 2)
•At national level:– Ministries (both political and technical level)– Parliament– In-country international community – Civil society, including youth associations– Technical experts–universities/research centers– Mass media– Donors
MICS4 Survey Design Workshop
•At local level (using sub national level data):– Authorities– Civil society organizations– Mass-media
Target audiences at country level (2 of 2)
MICS4 Survey Design Workshop
Accessibility to MICS findings and micro data
• Printed and electronic copies of the final report• “Light” version of the final report• Micro level datasets• CD ROM, flash drives• Ready made presentations• Website – national and regional • Childinfo.org and MICS Compiler• Online communities• DevInfo 6.0 (e.g., DI Book; DI Analyser)• Pocket card, factsheet, brochure, poster, etc.
MICS4 Survey Design Workshop
Organizing live and/or remote presentations
• Launching of report– MICS video– Political leaders– Ministries– Partners in development– Media (TV, radio, print)– Ad-hoc presentations on specific results
• Thematic press releases • Creating online communities to spread the word• Organize webcasts, podcasts, etc.• Participate in national/international thematic and/or
expert conferences
MICS4 Survey Design Workshop
• MICS exercise does not end when the report is published ….
• Include dissemination in survey planning…and budget
• Involve communication officers• Document/archive key steps of the survey with
photos, videos, interviews, web pages, media articles, etc.; kindly share with NYHQ
Plan for a MICS dissemination strategy right from the start (1 of 2)
MICS4 Survey Design Workshop
• Use new MICS logo• Consult dissemination examples on www.childinfo.org
http://www.childinfo.org/mics3_dissemination.html• Contact UNICEF dissemination staff at HQ
Plan for a MICS dissemination strategy right from the start (2 of 2)
MICS4 Survey Design Workshop
• Think of different communication tools/channels for different target groups
• Include as part of the Country Survey Plan • Involve Steering Committee & communication
experts• Allocate adequate resources• Document the whole MICS 4 process and kindly
share with NYHQ
A few tips for planning dissemination
MICS4 Survey Design Workshop
A goal to reach…!
MICS4 Survey Design Workshop
Contact information
This presentation was prepared by:
Daniel Vadnais, Communication Specialist, Statistics and Monitoring ([email protected])
and
Laxmi Venkatraman, Communication Officer,Statistics and Monitoring ([email protected])