Microblogging Warsaw Adres Wittermann Mediafun Lab

micro-bloggingand its impact on media &

PR in Western Europe and

the USOctober 16, 2009Andres Wittermann, EVP EMEA LEWIS

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about us

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network thirty-eight locations across the globe

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our digital vision the future of communications

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• PR will become ‘stakeholder engagement’

• social media will be critical to achieving business goals

• all communications will be global

• speed, responsiveness and adaptability will be crucial

• content will be visual, aural, textual and interactive

• brands will learn to live with crises

social media trends

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• blogs drove speed and opinion

• Flickr and Youtube added visuals

• Facebook et al create the network

• Twitter still an evolving platform

PR challenge 2.0

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Finance & Law

Truth

News contain less facts.

News become

entertainment.

The first news is ‘true’.

Speed

Micro-blogging

Online

Broadcast

Print

Blogs

PR in the old days

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reputation

PR 2.0

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reputation

micro-blogging today

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in Western Europe and US equals Twitter

not just updating service anymore

used to monitor trends, topics, etc

very much accepted by media and PR –

but beyond that?

micro-blogging in media

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mainstream media launched Twitter channels

more and more stories reference Twitter as source

no full integration in other online activities

little activity beyond text

micro-blogging in perspective

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micro-blogging on desktop

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micro-blogging search

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micro-blogging brand watch

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micro-blogging tonality watchbeyond Jodange and Meteor Solutions

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micro-blogging conversation trends

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micro-blogging elite

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What else can you do?

Share pictures: Twitpic, Flickr – added Twitter posting

Share videos: 12seconds.tv, Tweetube, qik.tv, Seesmic

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What else can you do?

Share files: FileSocial <50MB, FileTwt – (personal <20 MB)

Share audio: trottr.com, Audioboo (on iPhone)

Share music: blip.fm, Songzaa

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What else can you do?

Create surveys: twtpoll

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What else can you do?

Send your business card: #twtBizCard @(reply)

Raise money (!): twitpay (need Twitter and paypal)

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Summary

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Still no business model – so no-one really knows what will happen

Will become more visual

Twitter now very often first path into ongoing PR 2.0

Permissive marketing