Micro Ad - Indonesia's Case Study & Insight from Digital Platform Perspective

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PAID

EARNED OWNED

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DIGITAL PROPERTIES CATALOG WEBSITES BLOG MOBILE EMAIL

EMBASSIES FACEBOOK TWITTER YOUTUBE INSTAGRAM LINKEDIN PINTEREST GOOGLE

OUTPOSTS RELEVANT MESSAGE BOARDS BLOGOSPHERE

INCENTIVE AFFILIATE BRAND AMBASSADOR

ADVERTISING BANNERS

DISPLAY PAID

ENDORSEMENTS

CONTENT BUILD TRUST

EDUCATE CURATE

UOC REVIEWS

LOCATION-BASED SERVICES

INFLUENCERS ENGAGEMENT

RESPONSE ADVOCACY

LOYALTY

PARTNERSHIPS CHARITIES

CO-BRANDING CELEBRITIES

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*based on voting done by Gawker Media Group http://co-op.kinja.com/three-best-sets-of-rechargeable-batteries-1649438969

80% Users voted

for them

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OWNED Website, e-commerce site, partner e-commerce site

PAID Google Display Network, Blade DSP (Demand Side Platform), Facebook Ads, Retargeting (via DSP), Video Ads

SOCIAL-OWNED Facebook, Twitter

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Awareness journey

Sales journey

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A DSP (Demand Side Platform) is defined as: “A system that allows buyers of digital advertising inventory to manage multiple ad exchange and data exchange accounts through one interface.”

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Knowing audience, effective campaigns

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Knowing audience, effective campaigns

Multiple networks, more coverage

Get more for your money’s worth

One interface , consolidated reports

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1. Faster results: Multichannel approach can drive faster results.

2. Control your campaign: You can guide the user journey between platforms. (website to social media and vice versa)

3. Grow loyalty along time: Keep the database of your past engaged users and launch a campaign to them in the future period using retargeting or audience targeting.

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