DESIGN THINKING IN LIBRARIES Headstart Seminar October 30, 2013
Michelle Ha fra IDEO ved Headstart Bonusseminar d. 30. oktober 2013
Oct 22, 2014
Onsdag d. 30. oktober 2013 afholdte Headstart et bonusseminar om emnet "Design Thinking". Vi var utrolig heldige at have Michelle Ha fra det berømte designbureau IDEO til at tale om netop Design Thinking.
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DESIGN THINKING IN LIBRARIES
Headstart SeminarOctober 30, 2013
O CTO BER 30, 2013 / DES IG N T H I N K I N G I N L IBR A RIES
HELLO!
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LET’S START WITH A QUICK WARM-UP.
O CTO BER 30, 2013 / DES IG N T H I N K I N G I N L IBR A RIES
LET’S START WITH AQUICK WARM-UP.
THERE ARE NO RIGHT
OR WRONG ANSWERS.
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30 SECOND WARM-UP:
STEP 1:
FIND A PARTNER. GRAB A POST-IT AND SHARPIE.
STEP 2:
NOW DRAW THEM.
STEP 3:
SHARE YOUR DRAWING.
AND INTRODUCE YOURSELF!
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O CTO BER 30, 2013 / DES IG N T H I N K I N G I N L IBR A RIES
O CTO BER 30, 2013 / DES IG N T H I N K I N G I N L IBR A RIES
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DESIGN THINKINGIS BOTH A SET OF
METHODS AND A MINDSET
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TODAY WE’LL TALK ABOUT:
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TODAY WE’LL TALK ABOUT:WHO IS IDEO?
Topic No. 1
DESIGN THINKING METHODS
Topic No. 2
OUR WORKIN ACTION
Topic No. 3
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WHO IS IDEO?
WE ARE A HUMAN-CENTERED DESIGN AND INNOVATION
CONSULTANCY.
Fact No. 1
DESIGN HAS PUT US AT THE FOREFRONT
OF INNOVATION.
Fact No. 2
WE THRIVE ON BRINGING PRODUCTS, SERVICES AND EXPERIENCES TO MARKET.
Fact No. 3
WE OFFER AN INTERNATIONAL PERSPECTIVE
Fact No. 4
INFORMATION TECHNOLOGY
HUMAN FACTORS
ELECTRICAL ENGINEERING
GRAPHIC DESIGN
INDUSTRIAL DESIGN
PROTOTYPINGARCHITECTURE
MANUFAC-TURING
BUSINESS DESIGN
INTERACTION DESIGN
WE WORK WITH DIVERSE BACKGROUNDS ON
MULTI-DISCIPLINARY TEAMS. WE CALL THEM
T-SHAPED PEOPLE.
Fact No. 5
WE SEE CHALLENGES THROUGH MULTIPLE
LENSES.
Fact No. 6
WE ALWAYS START WITH PEOPLE.
Fact No. 7
O CTO BER 30, 2013 / DES IG N T H I N K I N G I N L IBR A RIES
EXPLORE
LEARN
SYNTHESIS
PROTOTYPING
EVOLUTION
CREATETEST
LEARN ABOUT THE WORLD
HAVE SOME IDEASMAKE THE IDEAS REAL
O CTO BER 30, 2013 / DES IG N T H I N K I N G I N L IBR A RIES
SURVEYS AND FOCUSGROUPS ARE GREAT TOOLS
FOR VALIDATION, BUT ITTAKES FIELD WORK TO GAIN
TRUE INSIGHT.
Asking “Why?”
SEGMENTATION ANDDEMOGRAPHICS MAY
IDENTIFY MARKETS, BUTONLY BEHAVIORS TELL US
WHAT TO DO.
Observe Behavior
O CTO BER 30, 2013 / DES IG N T H I N K I N G I N L IBR A RIES
EXPLORE
LEARN
SYNTHESIS
PROTOTYPING
EVOLUTION
CREATETEST
LEARN ABOUT THE WORLD
HAVE SOME IDEASMAKE THE IDEAS REAL
O CTO BER 30, 2013 / DES IG N T H I N K I N G I N L IBR A RIES
EXPLORE
OBSERVE BEHAVIORDEVELOP EMPATHY
ASK “WHY?”
SYNTHESIS
PROTOTYPING
EVOLUTION
CREATETEST
LEARN ABOUT THE WORLD
HAVE SOME IDEASMAKE THE IDEAS REAL
“TO HAVE A GOOD IDEA, FIRST HAVE
A LOT OF IDEAS.”
Go for Quantity
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GO FOR QUANTITYDEFER JUDGMENT
ENCOURAGE WILD IDEASBUILD ON THE IDEAS OF OTHERS
STAY FOCUSEDONE CONVERSATION AT A TIME
BE VISUAL
Brainstorm Rules
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MASH-UP IDEATION:
STEP 1:
FIND A PARTNER.
STEP 2:
LIST 10 THINGS IN JUNK DRAWER.
LIST 10 THINGS IN A DRUGSTORE.
STEP 3:
INVENT SOMETHING NEW!
BE PREPARED TO SHARE IT WITH US
O CTO BER 30, 2013 / DES IG N T H I N K I N G I N L IBR A RIES
EXPLORE
CURATE INSPIRATIONGO FOR QUANTITY
WORK WITH OTHERS
SYNTHESIS
PROTOTYPING
EVOLUTION
CREATETEST
LEARN ABOUT THE WORLD
HAVE SOME IDEASMAKE THE IDEAS REAL
O CTO BER 30, 2013 / DES IG N T H I N K I N G I N L IBR A RIES
EXPLORE
SYNTHESIS
PROTOTYPING
EVOLUTION
CREATETEST
LEARN ABOUT THE WORLD
HAVE SOME IDEASMAKE THE IDEAS REAL
LEARN
O CTO BER 30, 2013 / DES IG N T H I N K I N G I N L IBR A RIES
O CTO BER 30, 2013 / DES IG N T H I N K I N G I N L IBR A RIES
THINK WITH YOUR HANDS–FAIL EARLY
AND OFTEN
Build to Think
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coaching
website host
café classes
Focuses on bringing customers into the physical location
Provides an introduction without forcing a
commitment
Creates a comfortable space to learn more
Extends the learning out of the
coaching pod
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Shelf PresenceThe color coding on the spine allows the user to easily navigate on shelf and when stored within the capsule bag.
O CTO BER 30, 2013 / DES IG N T H I N K I N G I N L IBR A RIES
EXPLORE
BUILD TO THINKM.V.P.
SHARE WITH OTHERS
SYNTHESIS
PROTOTYPING
EVOLUTION
CREATETEST
LEARN ABOUT THE WORLD
HAVE SOME IDEASMAKE THE IDEAS REAL
O CTO BER 30, 2013 / DES IG N T H I N K I N G I N L IBR A RIES
EXPLORE
LEARN
SYNTHESIS
PROTOTYPING
EVOLUTION
CREATETEST
LEARN ABOUT THE WORLD
HAVE SOME IDEASMAKE THE IDEAS REAL
O CTO BER 30, 2013 / DES IG N T H I N K I N G I N L IBR A RIES
WHAT CAN YOU USE DESIGN THINKING FOR?
SERVICE COMMUNCIATIONSSTAFF ROLES DIGITAL EXPERIENCESPACE
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WHAT WILL IT GET ME?EFFECTIVE WAYS TO ENGAGE PATRONS
GETTING UNSTUCK
IMPROVED PROJECT MANAGEMENT
MORE CREATIVE CONFIDENCE
IMPROVED COLLABORATION
MORE FUN!
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Our work in action:DESIGN FOR THE PUBLIC SECTOR
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Our Goal
EQUIP CPL AND AARHUS WITH THE TOOLS AND METHODS TO IMPROVE PATRON SERVICES.
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Our Goal
SUPPORT PATRON-CENTERED DESIGN
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Our Goal
FEED LEARNINGS INTO CREATION OF AN OPEN-SOURCE, DESIGN THINKING FOR
LIBRARIES TOOLKIT
O CTO BER 30, 2013 / DES IG N T H I N K I N G I N L IBR A RIES
Our Goal
FEED LEARNINGS INTO CREATION OF AN OPEN-SOURCE, DESIGN THINKING FOR
LIBRARIES TOOLKIT
IT ALL STARTSWITH THE
RIGHT MINDSET
IT’S:COLLABORATIVE
OPTIMISTICEXPERIMENTAL
WHAT IF I HAVE NO TIME?TAKE A WEEK, A DAY, AN HOUR...
O CTO BER 30, 2013 / DES IG N T H I N K I N G I N L IBR A RIES
EXPLORE
USE F&F NETWORKS
FIND NEARBY INSPIRATION
SYNTHESIS
PROTOTYPING
EVOLUTION
CREATETEST
LEARN ABOUT THE WORLD
HAVE SOME IDEASMAKE THE IDEAS REAL
O CTO BER 30, 2013 / DES IG N T H I N K I N G I N L IBR A RIES
EXPLORE
BOOK 1-HR BRAINSTORMS
USE THE LUNCH HOUR
SYNTHESIS
PROTOTYPING
EVOLUTION
CREATETEST
LEARN ABOUT THE WORLD
HAVE SOME IDEASMAKE THE IDEAS REAL
O CTO BER 30, 2013 / DES IG N T H I N K I N G I N L IBR A RIES
EXPLORE
CREATE THE M.V.P.5-MIN FEEDBACK
SYNTHESIS
PROTOTYPING
EVOLUTION
CREATETEST
LEARN ABOUT THE WORLD
HAVE SOME IDEASMAKE THE IDEAS REAL
O CTO BER 30, 2013 / DES IG N T H I N K I N G I N L IBR A RIES
Some Things to Keep in Mind...
PROBLEMS ARE DESIGN OPPORTUNITIES IN DISGUISE.
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Some Things to Keep in Mind...
PROBLEMS ARE DESIGN OPPORTUNITIES IN DISGUISE.FOCUSING ON A CHALLENGE IS AN ACT OF LEADERSHIP
O CTO BER 30, 2013 / DES IG N T H I N K I N G I N L IBR A RIES
Some Things to Keep in Mind...
PROBLEMS ARE DESIGN OPPORTUNITIES IN DISGUISE.FOCUSING ON A CHALLENGE IS AN ACT OF LEADERSHIPSTEPPING OUR OF YOUR COMFORT ZONE IS LEARNING
QUESTIONS?
73
O CTO BER 30, 2013 / DES IG N T H I N K I N G I N L IBR A RIES
THANK YOU.
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