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CRADLE TO CRADLE ® DESIGN Prof. Dr. Michael Braungart Paris, France Le 31 mars, 2010 en coopération avec Integral Vision vous présente
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  • 1.CRADLE TO CRADLE DESIGN Prof. Dr. Michael BraungartParis, France Le 31 mars, 2010 en coopration avec Integral Vision vous prsente

2. QUEL AVENIR POUR LA FRANCE? DU BERCEAU AU BERCEAU? 3. CRADLE TO CRADLE : Refaire la faon dont on fait des choses 4. THE NETHERLANDS: ACRADLE TO CRADLE HOTSPOTThe Dutch Vision: To be a Cradle to Cradle Country 5. A2 Tunnel Maastricht The International Center for Sustainable Excellence 6. Partners in the Netherlands 7. Denmark Sams & Anholt, C2C-IslandsEU-project around water, energy and materials Danish Industry Industry Cluster investigating C2CCenter for Samfundansvar Developing CSR tools for small and medium companies that includes C2C Engineering companiesCOWI & Rambll promoting C2CLouisiana Museum of modern art is doing an exhibition on C2C arckitecture CRADLE TO CRADLE IN DENMARK 8. CRADLE TO GRAVE DESIGN PARADIGM 9. ENVIRONMENTAL DISASTERS 10. CRADLE TO GRAVE DESIGN PARADIGM 11. OFF-GASSING OF CARPET 12. INDOOR AIR QUALITY FOR OUR CHILDREN 13. 14. 15. 16. 17. 18. GUILT MANAGEMENT? 19. ARE WE TOO MANY?

  • Phasing out the human race by voluntarily ceasing to breed will allow Earth's biosphere to return to good health. Crowded conditions and resource shortages will improve as we become less dense.
          • Voluntary Human Extinction Movement

20. ARE WE TOO MANY? No goal is more crucial to healing the global environment than stabilizing human population. Al Gore 21. ARE THEY TOO MANY? 22. THE BIOMASS OF ANTS IS FOUR TIMES GREATER THAN THAT OF HUMANS 23. Eco-EfficiencyRearranging the deck chairs on the Titanic 24. CRADLE TO GRAVE : TARGET IS ZERO REDUCTION, AVOIDANCE,MINIMIZATION, PREVENTION. ECO-EFFICIENCY 25. Eco-efficiency Eco-effectiveness 26. ECO-EFFECTIVENESS CRADLE TO CRADLE : THE GOAL IS QUALITY ECO-EFFICIENCY DEFINE, INCREASE, SUPPORT,OPTIMIZE 27. PROGRESS OF QUALITY FROMCRADLE TO CRADLE WITH TIME ECO-EFFECTIVENESS WHERECLIENTSANDSUPPLIERS REGARD THEMSELVES ASPARTNERS , AIMING FOR THEHIGHEST QUALIT IES 28. OPTIMAL OPTIMIZING TOLERABLE NOT ACCEPTABLE NOTCHARACTERIZED Positive Definition of materials: ABC-X CATEGORIZATION 29. CRADLE TO CRADLE : DOING THE RIGHT THINGS! DOING THE RIGHT THINGS DOING THINGS RIGHT 30. CRADLE TO CRADLE DESIGN PARADIGM

  • WASTE EQUALS FOOD
  • ( NUTRIENTS ARE NUTRIENTS )
  • USE CURRENT SOLAR INCOME
  • CELEBRATE DIVERSITY

31. Beaut l'tat pur Censur en version amricaine 32. TRIPLE TOP LINE 33.

  • 9. Production / Implementation
  • 8. Product design
  • 7. Development of Positive Lists
  • 6. ABC-X-categorization of ingredients with respect to criteria
  • 5. Selection of criteria to be met by the product
  • 4. Which metabolism:biological or technical?
  • 3. Analysis of product utilization:consumption or service product?
  • 2. How do we meet the customers needs
  • 1. What is the purpose of the product

DEVELOPMENT OF ACRADLE TO CRADLE PRODUCT Target 34. Biological Metabolism Technical Metabolism 35. Biological Nutrient 36. Climatex Lifecycle and Climatex LifeguardFR : Biological Nutrient Climatex Lifecycle and Climatex LifeguardFR are patents and trademarks of Gessner AG, Switzerland DISTRIBUTION,UTILISATION RESIDUES MANUFACTURING CONDITIONING RESOURCES 37. Handelsblatt, 16. Juni 2005 KLM - COMPOSTABLE AIRPLANE SEAT PROTOTYPE 38. TRIGEMA BIODEGRADABLE T-SHIRT

  • NEW DIMENSION SOF
  • QUALITYFOR
  • APPARELGOODS
  • -Users Health
  • Safe for the
  • Environment

MANUFACTURE BIODEGRADE COMPOST COTTON RECOLLECTION 39. TechnicalNutrient 40. PHILIPS www.philips.nl 41. DESSO:CRADLE TO CRADLE FLOOR COVER 42. MIRRA CHAIR- HERMAN MILLER: TECHNICAL NUTRIENT TAKEBACK PURCHASE AND USE REPOLYMERIZATION PRODUCTION TAKE-BACK DISASSEMBLY 43. AVEDA

  • Aveda, The Art and Science of Pure Flower and Plant Essences
  • Founded by Horst Rechelbacher in 1978
  • Goal: to provide beauty industry professionals with high performance, botanically based products that would be better for service providers and their guests, as well as for the planet.
  • Manufacturer of professional plant-based hair care, skin care, makeup, Pure-Fume and lifestyle products
  • Based in Minneapolis (Blaine), Minnesota, USA

44. AVEDA: CRADLE TO CRADLE DESIGN 45. METHOD: A CRADLE TO CRADLE COMPANY 46. DESSO: CRADLE TO CRADLE ROADMAP Stef Kranendijk, Desso CEO 47. van Gansewinkel Groep- NUTRIENT MANAGEMENT COMPANY For us Cradle to Cradle is not an invention but a discovery of what our work really is about! It is so inspirational for our company. Ruud Sondag- CEO van Gansewinkel Groep 48. BEYOND THE LIMITS OF SUSTAINABLE ARCHITECTURE

  • Eco-effective architecture
  • Rematerialization
    • Technical and biological cycles
    • Integrated with natures nutrient and energy cycles
  • Material chemistry
    • Positively defined material chemistry
    • e.g. Climatex and BASF carpet fiber

49. "The greenest house is the one that never gets built. Whit Faulconer, GreenBlue ? 50. HOUSES LIKE TREESCITIES LIKE FORESTS 51. BUILDINGS LIKE TREES WILLIAM MCDONOUGH: HOUSES LIKE TREES, CITIES LIKE FORESTS FORD ROUGE CENTER ADAM JOSEPH SMITH CENTER FOR ENVIRONMENTAL STUDIES OBERLIN, OH 52. A2 Tunnel Project Quelle: HeidelbergCement 53. A2 TUNNEL PROJECT:CRADLE TO CRADLE BUILDING MATERIALS

  • Positive Effect from Concrete:
    • Fine-Dust capture through absorbsion of Concrete Surface
    • Transformation of air pollutants, such as by TioCem Technology
    • Fiber Reinforced Concrete from recycled carpet fibers (as an interim solution for carpet materials)
    • Concrete with additional functional properties, such as
      • Installing self-illuminating bacteria in concrete surfaces
      • Better use of energy by way light reflection on white instead of gray cement

54. GOAL:BUILDINGS LIKE TREES

  • Heidelberg CementTioCem premiumConcrete

Nitrate monoxide from the surrounding air is being transformed into Nitrate (NO3) which is then being washed down by rain and serves as nutrients to the soil 55. CEMENT AS CARBON STORAGE 56. FORD RIVER ROUGE LIVING ROOF DESIGN XEROFLOR: RAISED FLORA 57. ADVANTAGES OF GREEN ROOFTOP

  • Green rooftop
    • captures rainwater
    • reduces energy needs for cooling and heating
    • keeps buildings an average 5C cooler than bare rooftop buildings
  • The plants transform carbon dioxide into oxygen

58. ECO-EFFECTIVE ARCHITECTURE

  • More Impact
    • More habitat
    • More clean water
    • More fresh air
    • More pleasure
    • More beauty
    • More biological diversity
    • More fun
  • Intelligent Workplace
    • Responds to outdoor and indoor conditions

59. Bionorica: Building like a tree Building: BIONORICA NEUMARKT 60. WINDMILLS ON TRANSMISSION TOWERS 61. The BEL-AIR Bio Filter 62. 63. 64. 65. 66. 67. EXAMPLEOF ACRADLE TO CRADLE PLATFORM 68. AB 283, as introduced, Chesbro. Solid waste: extended producer responsibility program.Product stewardship bill (AB 283), FEBRUARY 12, 2009 : This bill would create the California Product Stewardship Act of 2010 and would require the board to administer the program. The bill would require the board to adopt regulations by July 1, 2011, in order to implement the program to provide environmentally sound product stewardship protocols that encourage producers to research alternatives during the product design and packaging phases to foster cradle-to-cradle producer responsibility and reduce the end-of-life environmental impacts of the product.CRADLE TO CRADLE SMin California 69. 70. International Congress and ExhibitionforInnovation and Intelligent Design Join Us for the next Nutec, November 10-12, 2010FRANKFURT, GERMANY www.nutec.de//+49 69 75 59 99 NUTEC- Gateway to Industrial Change 71. BENEFICIAL ECOLOGICAL FOOTPRINT 72. EPEA INTERNATIONALE UMWELTFORSCHUNG GMBH TROSTBRCKE 4 D-20457 HAMBURG GERMANY T. +49 40 43 13 49 0 F. +49 40 43 13 49 49 www.epea.com Michael Braungart [email_address]