Michael Braungart - Cradle to Cradle Design

Cradle to Cradle Design

CISCO Connected Urban Development Conference

Michael BraungartAmsterdam, September 23rd, 2008

Connected Urban Development Conference 08´

PATRIOTIC SOCIETY SINCE 1765, HAMBURG

Philosophy:

Tolerance and Rationality, Progress and Maturity, Humanity and Community Building.

EPEA OFFICE: die Patriotische Gesellschaft, Hamburg

cyclohexanon alkyl aromatics

2-ethylhexanol

BAD DESIGN OF TOYS: TOXIC GASEOUS EMISSIONS...

SOURCE: Hamburger Umweltinstitut e.V.

BAD DESIGN: CHROMATOGRAM FOR CHILDREN‘S TOY

GREEN AND SUSTAINABLE CHEMISTRY?

HEAVY METALS IN TOYS

Ham

burg

er U

mw

elt

Inst

itute

CRADLE TO GRAVE DESIGN PARADIGM

CRADLE TO GRAVE DESIGN PARADIGM

ENVIRONMENTAL DISASTERS

CRADLE TO GRAVE DESIGN PARADIGM

ARE WE TOO MANY?

“No goal is more crucial to healing the global environment than stabilizing human population.”

Al Gore

ARE WE TOO MANY?

ARE THEY TOO MANY ?

THE BIOMASS OF ANTS IS FOUR TIMES GREATER THAN THAT OF HUMANS

Eco-Efficiency Rearranging the deck chairs on the Titanic

CRADLE TO GRAVE : TARGET IS ZERO

REDUCTION,AVOIDANCE, MINIMIZATION,PREVENTION.

ECO-EFFICIENCY

ECO-EFFECTIVENESS

CRADLE TO CRADLE : THE GOAL IS QUALITY

ECO-EFFICIENCY

DEFINE,INCREASE,SUPPORT, OPTIMIZE

CRADLE TO CRADLE DESIGN PARADIGM

• WASTE EQUALS FOOD

• USE CURRENT SOLAR INCOME

• CELEBRATE DIVERSITY

OPTIMAL

OPTIMIZING

TOLERABLE

NOT ACCEPTABLE

NOT CHARACTERIZED

IDENTIFY THE BEST: ABC-X CATEGORIZATION

ECO-EFFECTIVENESS

WHERE CLIENTS AND SUPPLIERSREGARD THEMSELVES AS PARTNERS, AIMING FOR THE HIGHEST QUALITIES

PROGRESS OF QUALITY FROM CRADLE TO CRADLE WITH TIME

Biological Metabolism

Technical Metabolism

Biological Nutrient

CLIMATEX® LIFECYCLE™ : BIOLOGICAL NUTRIENT

FABRIC PRODUCTION FABRIC SALE AND USE DISPOSAL AND TRIMMINGS

MULCH AND COMPOSTRESOURCE GROWTH

ABWASSERAUFBEREITUNG IN ENTWICKLUNGSLÄNDERN

TRIGEMA BIODEGRADABLE T-SHIRT

NEW DIMENSIONS OF QUALITY FOR APPAREL GOODS- User’s Health- Safe for the Environment

MANUFACTURE BIODEGRADE

COMPOST

COTTON

RECOLLECTION

Technical Nutrient

SHAW CARPETS: TECHNICAL NUTRIENT

CARPET MANUFACTURE CARPET SALE AND USE RECOVERY AND GRINDING

FIBER PRODUCTION REPOLYMERIZATION NYLON 6

The BEL-AIR Bio Filter

ECO-EFFECTIVE VS. ECO-EFFICIENT ARCHITECTURE

Eco-Efficient Architecture:• Minimize energy use• Reuse Materials• Dematerialization – less

materials• Recycling

„The house is a machine for living“ (LeCorbusier)

• Uniform design regardless of place• Facilitated by air conditioning• Short on fresh air and natural light

BEYOND THE LIMITS OF SUSTAINABLE ARCHITECTURE

Eco-effective architecture

• Rematerialization– Technical and biological cycles– Integrated with nature‘s

nutrient and energy cycles• Material chemistry

– Positively defined material chemistry

– e.g. Climatex and BASF carpet fiber

Buildings like trees, Cities like forests

Adam Joseph Lewis Center for Environmental Studies I Oberlin College, OH

ECO-EFFECTIVE ARCHITECTURE

• More Impact– More habitat– More clean water– More fresh air– More pleasure– More beauty– More biological diversity– More fun

• Intelligent Workplace– Responds to outdoor and

indoor conditions

Prior to Redesign

•Soil and water contamination on worksite

•Dark, dank, unpleasant Factory-Interior

•US$ 48 million for Water-Management

After Eco-Effective Redesign

•Decontamination of soil

•Natural lighting and high ceilings

•US$ 35 million savings for Water Purification

Ford: River Rouge Plant in Dearborn, Michigan, USA

RIVER ROUGE – LIVING ROOF DESIGN

© Ford Photographic

• Design Cities and Buildings with Net-positive benefits for the living environment in mind

• Best practice in planning, design and development of infrastructure.

• Eco-Retrofitting

• The SmartMode method - to help reverse the ecological and social impacts of past development.

Systems Mapping And Re-design Thinking

JANIS BIRKELAND: POSITIVE DEVELOPMENT

ECO-RETROFITTING: GREEN ROOFS, VERTICAL GARDENS ...

Musée du quai Branly, Paris http://www.thegrowspot.com/know/f5/vertical-gardens-living-walls-53838.html

Fukuoka Building, Japan. http://www.metaefficient.com/images/Ambasz_fukuoka_green_roof.jpg

Bionorica AG: Headquarters in Neumarkt, Nurenberg, Germany

• Use of natural functional materials

• Energy solution technologies

• High indoor air quality

RAISED FLORA

WASTE MANAGEMENT = NUTRIENT MANAGEMENT

“Waste” Management: Ideal sector to collect and handle materials for upcycling.

“For us Cradle to Cradle is not a new invention, it is more a recognition of existing activities and re- discovering what our business is really about!”

“We embrace it and support it. In our opinion nutrients should not be wasted. We can give it a new lease of life.”

Ruud Sondag

CEO, AVR - Van Gansewinkel

•

AVR VAN GANSEWINKEL: THE NUTRIENT MANAGER

STATEMENT FROM THE CEO OF DESSO

- Stef Kranendijk, Desso CEO

“With Cradle to Cradle, Desso is in it for the long haul. It’s a challenging task which will involve the creation of entirely new products and technologies. But it’s a task we’re proud to undertake, for the betterment of our products, our brand, the people and our planet.”

INTELLIGENT MATERIALS POOLING (IMP) – PHASE ONE

Creating Strength:

• Identify partners

• Identify substances to eliminate

INTELLIGENT MATERIALS POOLING (IMP) – PHASE TWO

Using Strength:

• Develop a collective list of intelligent materials (i.e. positive purchasing and procurement list)

– I.e. eco-effective polymers and additives, alloys, building materials, etc.

INTELLIGENT MATERIALS POOLING (IMP) – PHASE THREE

Define Flows:

• Define use periods for products and services

• IMP uses high quality materials, becoming a virtual ‘materials bank’

INTELLIGENT MATERIALS POOLING: MATERIAL FLOWS

EXAMPLE OF A CRADLE TO CRADLESM Platform

CRADLE TO CRADLE CERTIFICATION

• 4 LEVELS OF CERTIFICATION:– PLATINUM– GOLD – SILVER– BASIC

• CERTIFICATION CRITERIA:– MATERIALS– MATERIAL REUTILIZATION– ENERGY – WATER– SOCIAL RESPONSIBILITY

Victor Inovatex Gold

Tartan Track Silver

Shaw Eco Worx Tile SilverMirra Chair Silver/Gold

Steelcase Workstation SilverTimber Sil Wood Treatment agent Silver

EXAMPLES FOR CERTIFICATIONS (MBDC)

TRIPLE TOP LINE

ECOLOGICAL FOOTPRINT

BENEFICIAL ECOLOGICAL FOOTPRINT

“It’s obviously time for a new paradigm. And the question is, Do we adopt it now, or do we wait until we’re really in trouble?…I recommend Cradle to Cradle, a book by Michael Braungart and William McDonough.”

- Brad PittOctober 2006,

Volume 146, Issue 4

THE NETHERLANDS A CRADLE TO CRADLE HOTBED

Becoming native to placeBecoming native to the planet

CRADLE TO CRADLE – WHERE TO BEGIN?

FOCUS ON CLUSTERS OF NEEDS

Infrastructure

Eco-Retrofit of Built

Environment

Air Purity

Energy

Health

Non-Renewable Nutrient Recovery

Transport

Children

Consumer Goods

Bio- Diversity

CRADLE TO CRADLE – WHERE TO BEGIN?FOCUS ON CLUSTERS OF NEEDS

CRADLE TO CRADLE: REMAKING THE WAY WE MAKE THINGS

International Congress and Exhibition for Innovation and Intelligent Design

12. – 14. November 2008FRANKFURT, GERMANY

www.nutec.de // +49 69 75 –59 99

NUTEC - Becoming Native to the Planet

EPEA INTERNATIONALE UMWELTFORSCHUNG GMBHTROSTBRÜCKE 4D-20457 HAMBURGGERMANYT. +49 40 43 13 49 0F. +49 40 43 13 49 49www.epea.com

Michael [email protected]