FOOD TRENDS 2016 GENERATION EAT 1 This generaon (20–40) are more interested, more aware, more educated, more informed, acve, concerned, involved, and take more pleasure from food than any before. 2 TECHNOLOGY 3 For access, informaon and inspiraon: social media, blogs, vlogs, dis-intermediators, dedicated food channels, beer UX and UI tech is opening up a world of possibility for individuals and businesses alike. EXPERTISE 4 As well as more and deeper domain specialist food professionals there has been a boom in influenal amateur food experts — informed by the web, increasingly educated, demanding, discerning and involved. MARKETS & EVENTS 5 We have a constellaon of food markets, indoor and outdoor, dayme, nighme, permanent and temporary, events every week from May to October. Food is desnaon, lifestyle, entertainment, pasme. CUISINES, INGREDIENTS & DRINKS 6 Avocado, bao, broth, vegetables, smoking, pickling, foraging, iced coffee, tea, joffee, chicken salt, Irish craſt beer, gin, whiskey... the challenge is filtering what's a trend, what's a fad, what's now and what's gone. INFLUENCERS 7 Those who influence are influenced by: London, New York, Copenhagen, Japan, Korea, Bon Appet, Lucky Peach, SortedFood, David Chang, Danny Meyer, Amanda Cohen, Dan Pashman...and on, and on. COMMUNICATION 9 Food industry brands have become increasingly sophiscated storytellers and communicators across the full experience: packaging, interiors, service, online...those who don't, won't, or can't, fall behind. Instagram has made visual design more important than ever. PUBLICATIONS Bon Appét Lucky Peach Observer Food POWER 10 Chefs are exercising their influence on social issues from sourcing, to sustainability, sponsorship, educaon, biodiversity, ownership. They are imagining a new food future. Where they point, others follow. PLACES 8 Ireland is alive with an incredible array of food desnaons where you can see the latest trends, immerse, explore and even eat and drink them: Aniar, Kai, Forest & Marcy, Delahunt, Meet me in the morning, K-Chido, Talento, Rouge, Molly’s Yard, Ox etc. etc. etc. LOCATIONS Copenhagen New York London Permeang every aspect of the world of food from funconal foods, ‘clean’ eang, the decline of ‘big soda’, obesity reports, allergens on menus, government legislaon, TV shock- exposés... health is the all-pervasive mega-trend. HEALTH PEOPLE David Chang Daniel Paerson Dan Pashman JP McMahon Amanda Cohen Sales of bowls has grown due the aesthec value they have on Instagram — chefs are imagining their dishes on Instagram before they’ve created or tasted them. Brewbot (Belfast) Green Bench (Dublin) Dough Brothers (Galway) Miyazaki (Cork) To eat right people are going online to raise their food IQ and make more informed choices Source: 2016 Food trends in Google: The rise of Functional Foods