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Page 1: MewSim: Russian market
Page 2: MewSim: Russian market

MORE ABOUT MEWSIM

Cat tamagotchi

• Free2Play

5 games under the brand (2009-2012)

• Java, iOS, Android

Page 3: MewSim: Russian market

PLAY LONGER, PAY MORE

More than 5 000 000 players in Russia

• 20 launches per instal

• Average time in the game: 90-100 minutes

• Retention:2 days – 35%7 days – 19%14 days – 1,9%

Page 4: MewSim: Russian market

We are proud to see MewSim one of the leaders of the Russian App Store Top Grossing for a few years

APPSTORE RUSSIA

RANKS

Overal & Games

Kids & Family

TOP GROSSING

Games

Simulation & Family

Kids

top 2

top 1

top 31

top 2

top 1

Page 5: MewSim: Russian market

Right after the release on Google Play Mewsim skyrocketed in Top New and Games/Arcade

GOOGLE PLAY RUSSIA

RANKS

Overal

Games

Arcades

New

TOP GROSSSING

Games

Arcades

top 8

top 5

top 2

top 3

top 44

top 24

Page 6: MewSim: Russian market

DISTRIBUTION CHANNELS

Portals of major operators

Titles of content providers

Top5 in Samsung Apps search engine output

TV, print media, bubblegum inserts, copybooks

Page 7: MewSim: Russian market

DISTRIBUTION CHANNELS

Print MediaPrint Media

OperatorsOperators

BubblegumsBubblegums

Page 8: MewSim: Russian market

LOYAL AUDIENCE

200 fan pages in Vkontakte (Russian social

network)

Hundreds of fan videos on YouTube

Page 9: MewSim: Russian market

LOYAL AUDIENCE

Drawings and handicraft

Page 10: MewSim: Russian market

2014: a premiere is on its way!

Page 11: MewSim: Russian market

CONTACTS

Mikhail Minakov

[email protected]

http://www.softdp.com

+7 499 940 95 15