In order to guarantee consistency and comparabily of results, Lansdowne Market Research have applied the same methodology to carry out the two surveys in 1999 and in 2004: •Questions included on the Lansdowne Omnibus survey •Interviews carried out with a nationally representative sample of adults aged 15+. •Interviews undertaken at 60 sampling points •Number of interviews completed: 1159 •Fieldwork dated: 3 rd – 22 nd July 2004 METHODOLOGY
METHODOLOGY. In order to guarantee consistency and comparabily of results, Lansdowne Market Research have applied the same methodology to carry out the two surveys in 1999 and in 2004: Questions included on the Lansdowne Omnibus survey - PowerPoint PPT Presentation
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In order to guarantee consistency and comparabily of results, Lansdowne Market Research have applied the same methodology to carry out the two surveys in 1999 and in 2004:
•Questions included on the Lansdowne Omnibus survey
•Interviews carried out with a nationally representative sample of adults aged 15+.
•Interviews undertaken at 60 sampling points
•Number of interviews completed: 1159
•Fieldwork dated: 3rd – 22nd July 2004
METHODOLOGY
SUMMARY & CONCLUSIONS - I
The term heritage continues to be primarily associated with the past and historic buildings as well as culture dimensions such as language and music. However, there have been some notable increases in public associations between heritage and the natural environment, landscape and wildlife (particularly scenic views and coastlines).
Nine in ten members of the public agree that it is important to protect our heritage and the percentage agreeing that it is ‘very’ important has increased from 46% in 1999 to 55% in 2004. Those resident in Dublin are most likely to make this claim with 71% agreeing it is ‘very’ important (vs. just 41% in 1999).
Overall, there have been notable increases in positive attitudes towards heritage and there has also been some increases in the percentage that claim to be actively involved in heritage at a local level (albeit from a small base).
Compared with the previous study, a significantly greater proportion of the public strongly agree that heritage protection is everyone’s responsibility (41% vs.28% in 1999) and that Government should offer incentives to people to encourage heritage protection (42% vs. 26% in 1999). One in three people strongly agree that there should be penalties for those who do not preserve heritage and one in five express the same sentiment in relation to using taxpayer’s money to fund heritage protection. However, it is worth noting that one in five strongly agree that heritage protection should not interfere with necessary development of infrastructure.
Three quarters of those interviewed agree that there should be more information available on heritage in Ireland and approximately eight in ten believe that schools should play a more active role in heritage education. (In terms of primary sources of information about heritage, over a quarter are most likely to initially mention primary school).