Member Meeting 2 October 25, 2016 New York City Learn more about Member Meetings health.socialmedia.org/meetings Methodist Le Bonheur Healthcare Amanda Mauck Storytelling: Using strong storytelling to increase social engagement
Methodist Le Bonheur Healthcare: Storytelling: Using strong storytelling to increase social engagement, presented by Amanda Mauck
Jan 07, 2017
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Member Meeting 2October 25, 2016New York City
Learn more about Member Meetingshealth.socialmedia.org/meetings
Methodist Le Bonheur HealthcareAmanda Mauck
Storytelling: Using strong storytelling to increase social engagement
StorytellingUsing strong storytelling to increase
social engagement
Amanda MauckDirector, Digital Engagement
Why storytelling?1. Cause empathy in the listener
2. Help with recall
3. Create or enhance connections with our brands.
Elements of a Strong Story1. A central premise
2. Strong three-dimensional characters who experience change over time
3. A place or situation where change occurs
4. A protagonist
5. An antagonist
6. A conflict
7. A story arch - either good or bad
Stories are sharable
Whose story are we really telling?
Whose story are we really telling?
Twitter = Consecutive Tweets
Stories = Increased Engagement
Whose story are we really telling?
Let your families tell the story for you
Questions?
Amanda MauckDigital Engagement Director [email protected]
twitter.com/lebonheurchild facebook.com/lebonheurchildrensinstagram.com/lebonheurchildrens
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Member Meeting 2October 25, 2016New York City
Learn more about Member Meetingshealth.socialmedia.org/meetings
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