15 inovaciuri ekonomika da marTva/ INNOVATIVE ECONOMICS AND MANAGEMENT #4, 2017 menejmenti da marketingi - MANAGEMENT AND MARKETING anotacia naSromSi ganxilulia qveynis da qarTve- li eris saerTaSoriso imiji kritikul zR- varze. amis mizezad migvaCnia qveynaSi moug- varebeli problemebi, iseTi, rogoricaa ekonomikis ganviTarebis, adamianis konsti- tuciuri uflebebis da infrastruqturis dabali done. niSandoblivia, rom erisa da soflis da- susteba qveynis istoriis, tradiciebis ga- nadgurebis tolfasia. amisaTvis aucilebe- lia demografiuli viTarebis gajansaReba. demografiuli politikis erTerTi ZiriTa- di mimarTuleba unda iyos mastimulirebeli da xelSemwyobi efeqturi pirobebis Seqmna. saWiroa gansakuTrebuli yuradReba gamovi- CinoT bavSvTa sikvdilianobis Semcireba- sa da saerTod jandacvis gaumjobesebis mizniT. harmoniuli urTierTobebis dam- yareba xalxsa da saxelmwifo instituciebs Soris xels Seuwyobs qveynisa da mosaxleo- bis keTildReobis amaRlebas. yovelive es dafuZnebuli unda iyos eris tradiciul faseulobebis gaTvaliswinebaze, xalxisa da qveynis keTildReobis amaRlebis yovelmx- riv zrunvaze. qveynis ZiriTad resursad unda iqces janmrTeli, kargad aRzrdili, ganaTlebuli, zneobrivad Camoyalibebu- li, patriotuli suliskveTebiT gamorCeu- li adamiani. qveyanaSi prioritetuli unda iyos inovaciebis danergva yvela sferoSi. amisaTvis unda moxdes inovaciebis waxal- iseba. qveyanaSi tardeba bevri konkursi axalgazrdebs Soris, iqmneba inovaciuri klubebi, ixarjeba finansebi da Sedegi isaa, rom gamorCeuli axalgazrdoba miyavT ucx- oeTSi saswavleblad, samwuxarod maTgan saukeTesoni ukan aRar brundeba, vinc brun- deba perspeqtivis gareSe rCeba, radgan aq ar xvdebaT iseTi garemo, sadac srulad gamoi- yenebs miRebul codnas. imis gamo, rom xarvezebia ganaTlebaSi ar gvyavs kvalificiuri kadri, ikargeba ganaTlebisa da Sromisadmi interesi, mkve- Trad ecema cxovrebis done, Rrmavdeba TaobaTaSoris gaucxoeba, uaresdeba de- mografiuli mdgomareoba, imatebs uper- speqtiulobis SegrZneba, matulobs emigra- cia, xdeba erovnuli faseulobebis gada- faseba, niavdeba da gapartaxebis pirasaa misuli erovnuli simdidreebi, katastrof- ulad uaresdeba qveynis ekologia, mouv- efeqturi inovaciuri menejmenti - qveynis saerTaSoriso imijis gaumjobebisaken EFFECTIVE INNOVATIVE MANAGEMENT - TO IMPROVE THE COUNTRY’S INTERNATIONAL IMAGE Tamazi gamsaxurdia, ekonomikur mecnierebaTa akademiuri do- qtori, akaki wereTlis saxelmwifo univer- sitetis, asocirebuli profesori saqarT- velo, quTaisi Teimuraz festveniZe, teqnikur mecnierebaTa akademiuri doqto- ri, akaki wereTlis saxelmwifo universite- tis asocirebuli profesori saqarTvelo, quTaisi TAMAZI GAMSAKHURDIA, Doctor of Economic, Associate Professor, Akaki Tsereteli State University Georgia, Kutaisi TEIMURAZ PESTVENIDZE, Academic Doctor of Technical Sciences, Associate Professor, Akaki Tsereteli State University, Georgia, Kutaisi
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menejmenti da marketingi - T RT efeqturi inovaciuri ... · resursebi, finansebi, diversificireba. ABSTRACT The paper deals with the international image of the country and the Georgian
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15inovaciuri ekonomika da marTva/ INNOVATIVE ECONOMICS AND MANAGEMENT #4, 2017
menejmenti da marketingi - MANAGEMENT AND MARKETING
The paper deals with the international image of the country and the Georgian nation on the critical edge. The reasons are considered to be the unre-solved problems in the country such as the low lev-el of economic development, human constitutional rights and infrastructure.
It is worth mentioning that the weakening of the nation and the village is the destruction of the coun-try’s history and traditions. It is necessary to improve the demographic situation. One of the main direc-tions of the demographic policy is to create stimu-lating and facilitating effective conditions.Special at-tention should be paid to the reduction of child mor-tality and the improvement of healthcare in general. Establishment of harmonious relationship between people and state institutions will promotethe welfare of the country and its population.
All these should be based on the consideration of the traditional values of the nation, overall care of the people and the country’s well-being. The main resource of the country must be a healthy, well-edu-cated, morally formidable and patriotic spirit.
The priority of the country should be the intro-duction of innovations in all areas. There are many competitions among young people, innovative clubs are created, finances are spent and the result is that distinctive young people are taken abroad to study.
Unfortunately, the best of them do not come back anymore, who returns they are without prospects, be-cause there is no environment here where they can use their knowledge.
Because of the errors in education we do not have a qualified staff, we lose the interest of education and labor, there is the sharpest decline in living stan-dards, the deepening of alienation, the demographic situation worsens, the feeling of unconsciousness in-creases, the emigration increases, the national values are evaluated, damaged, and ruined. The national treasuresare on the critical edge. The country’s ecol-ogy is dramatically worsening, as a result of the un-explained exploitation and misuse of spoilages made a negative effect on the ground that is already blown out. Even in the Colchis Valley, the initial processes of desertification are observed.
Create a legal base in order to monitor strictly the terms of the contract with investors. There are all conditions in the country to use our natural re-
17inovaciuri ekonomika da marTva/ INNOVATIVE ECONOMICS AND MANAGEMENT #4, 2017
menejmenti da marketingi - MANAGEMENT AND MARKETING
sources reasonably and use the country’s regions effectively.
The decisive measures in the country should be taken to create such a legislative basis for the ratio-nal use of natural resources,in the management of investments which will damage less the interests of the country and will benefit more from its econom-ic development.
One of the most important steps for the growth of economic is the creation of new types of prod-ucts, diversification of new markets and mobilizing new resources.More activity is needed to imple-ment innovations in the economy and activate still unused resources.
These and other negative developments in the country have had a negative effect on the living conditions of the country’s population.The atten-tion of the agro-sector that is the vital importance for the country has relaxed. That left most of the population behind the poverty line.
One of the main goals of the government is to increase the global competitiveness of the country.There is still a shortage of innovations and scien-tific researches, which is caused by ineffective re-forms of the education system, deliberate attacks on scientific institutions and the intellectual drive out of the country. Because of this the index of country’s global competitiveness is quite low.
Cveni qveynis gadarCena – arseboba saocrebas unda SevadaroT, radgan Cven qarTvelebad davrCiT, erTmaneTs qarTulad velaparakebiT da saqarTvelos miwawyalze vcxovrobT. swored im saxelovani winaprebis damsaxurebaa, romlebic dReniadag iRwvodnen qveynisaTvis. sicocxlis fasad SeinarCunes mamuli, ena, sarwmunoeba. winaaRmdeg SemTxvevaSi es qveyana dRemde ver movidoda da Cven usaTuod gaviziarebdiT wina aziis, axlo aRmosavleTisa, Tu xmelTaSua zRvis auzis im uZvelesi xalxebisa da civilizaciebis beds, romelTa dideba da saxelmwifoebrioba istoriis bnel labirinTebSi Caikarga da Caiferfla. amitom
gvmarTebs yvelas, ersa da bers, viazrovnoT saxelmwifoebrivad, raTa gavacnobieroT is, rom sakuTari bedniereba da keTildReoba SeuZlebelia qveynis siZlieris gareSe.
Cveni qveyana aravis mona ar unda iyos, qarTveli xalxi yovelTvis gmiruli suliskveTebiT gamoirCeoda, dRes ki yvela juris vai konsultatebisa Tu gulSematkivrebis miTiTebebis, romelTac rCevebis formiT niRbaven, savaldebulod aRsrulebis poligonad viqeciT. oRond ucxoels moewonos da ar ewyinos, Cveni Cinovnikebi aras dagideven erovnuli interesebis xelyofasac ki.
qveyana moigebs maSin, roca arCeviT da daniSnul Tanamdebobebze xelisuflebis sxvadasxva StoebSi iqnebian patriotuli suliskveTebiT gulanTebuli da amasTanave kargi warsulis, reputaciisa da maRali kvalifikaciis mqone specialistebi. saqarTvelos mosaxleobas meti saSualebebi unda hqondes akontrolos sajaro moxeleebi, SeeZloT maTi gamowveva arCeviTi organoebidan da uRirsebis ganTavisuflebis moTxovna dakavebuli Tanamdebobebidan. maSin mavansa da mavans aRar eqneba ltolva didi Tanamdebobisaken, gamorCeuli privilegiebisa da ganusazRvreli uflebebis misaRebad, movaleobebis Sesrulebis ugulvelyofiT. amiT xalxisneba survilebi metad dakmayofildeba da qveyanac ufro swrafad da mizanmimarTulad ganviTardeba.