Member orientation

Welcome to the

Vacation Rental Managers Association

Today’s Agenda

• What is VRMA?• What does VRMA do?– For Your Industry– For You and Your

Company• What’s next?• Q&A

What is VRMA?

V-R-M-A vs. verma

VRMA’s Mission

Through meaningful education, powerful promotion and a unified

voice we help unlock the possibilities and potential of our diverse,

global membership of vacation rental professionals so they can

skillfully strengthen their businesses; elevating the industry and

ensuring superior guest and homeowner experiences.

Who are VRMA members?

VRMA represents the professional vacation rental management and hospitality industry.

The majority of members are in the United States, but members also represent Canada, Mexico, the Caribbean, as well as Central and South America, several European countries, and Australia.

VRMA currently has members in 13 countries.

Types of Members• Manager members qualify by providing full-service management for at

least five short-term rental properties

• StartUp Manager members manage less than five units and intend to grow into Manager membership

• Associate members are on the property management side but don’t provide full-service management (e.g. transaction broker)

• Vendor/Supplier members provide products and services tailored to the hospitality industry and to vacation rental professionals.

What Does VRMA Do?

For Your Industry

Industry Research

Voice of the Industry

Promotion• Public Relations Initiative

– Discover Vacation Homes

– PR Agency

2013-2014 Media Placements

2008 2009 2010 2011 2012 20130%

5%

10%

15%

20%

25%

30%

11%14%

20%22% 24%

23%

Traveler Incidence and Awareness in Vacation Home Rentals

Leisure Travel MONITOR and Portrait of American Travelers

Have Stayed

Voice of the Industry

Advocacy• Government Affairs

– Local restrictions– Resources / Experience

• Support Research– Economic Impact Studies

For You and Your Company

Valuable Resources• Industry Blog

• Member Directory

• Buyer’s Guide

• Event Details and Registration

• Company and Individual Profiles

• Member Only Resource Center

• Membership Renewal

Variety of Benefits & Services

Industry-Focused Publications

• Quarterly (one per company)

• Weekly (all representatives)

VRMA Geo-Analytics Reports• Free monthly report

powered by NAVIS

• Local, state, regional and national booking trends – Booking Window– Ave Length of Stay– Ave Stay Value– Bookings– Revenue Pace

• Valued at $1,200

HD Supply Discount Purchase Program

Members save on average: $500 - $3,200 per year on items you already purchase

Free 24-48 hour shipping included

HD Supply contributes back to support VRMA

(only available in USA and Canada)

Outstanding Education• Record Number of Education Hours

– 56 sessions offered during Annual Conference – 12 sessions offered during European Seminar – 21 sessions offered during Eastern and Western Seminars

Outstanding Education• Monthly Webinar Series

– Free for VRMA members– 60 Minutes– Recorded and archived

• Topics Presented– January “One Page Marketing Plan”– February “A Guide to Helping Your

Owners Navigate The Legal Implications of Owning a Vacation Rental

– March “Overcoming Vacation Rental Restrictions, Bans, and Regulations”

Connections That Count• Peer Insights• Tips from Industry

Leaders• Vendor/Supplier

Connections

Now what?

Get Involved

• Read publications and emails• Volunteer – Committees

• Ambassadors• Communications• Conference Planning• Education• Membership• Public Relations• And more

– Task Forces (shorter term)

Attend Upcoming Events

Annual ConferenceOctober 25-28, 2015New Orleans, Louisiana, USA

Regional Seminars• 2015 Western Seminar

April 13-14, Portland, Oregon, USA• 2015 Eastern Seminar

April 27-28, Norfolk, Virginia, USA• 2016 European Seminar

March 7-9, Barcelona, Spain

Questions?