VCA Member Orientation

Member Orientation & Reference

CORPORATE OFFICE: 2010 W PARKSIDE LANE, SUITE 100 PHOENIX, AZ 85027

855.988.7233 phone n 855.932.9669 fax

OFFICE LOCATIONS: n Phoenix, AZ n Mesa, AZ n Tucson, AZ n Dallas, TX

WEBSITES: n www.valuecardalliance.com n www.valuecardalliance.com n www.valuecardalliance.com n www.valuecardalliance.com

www.valuecardalliance

.com

Member Business Name . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Account Number . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Contact Name . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Log In User Name . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Password . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Trade Broker Name . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Trade Broker Email . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Local VCA Office Address . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Local VCA Office Phone . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

For your convenience, we have provided this space for you to fill in your personal VCA contact information.

Contact Information

Table of Contents

The Value Card Alliance Network . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1

Putting VCA to Work for You . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2

Transaction Materials . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3

Transactions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4

Advertising Using VCA . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4

Your Monthly Statement . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5

VCA Rules & Fees . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6

Tax Accounting . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7

VCA Online . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8

Directory & Membership Search . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9

VCA Marketplace . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .10

Travel Options & Advertising . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .11

VCA Healthcare Solutions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .12

Your Personal Barter Budget . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .13

Your Business Barter Budget . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .14

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As the fastest growing barter exchange on the west coast, Value Card Alliance has taken the commercial trade concept to a whole new level.

VCA will help your company generate new sales, increase revenue and improve your bottom line.

Generate SalesGain new customers by selling your products and services through the Value Card Alliance exchange for VCA dollars. Get access to thousands of potential new customers through the industry’s largest privately owned exchange.

Increase your RevenueNew sales made in VCA dollars increase revenue and provide more purchasing power.

Improve your Bottom LineVCA dollars earned from new customers can be used to offset current and future cash expenses, keeping cash in your bank account.

Value Card Alliance Trade Directors and our online Marketplace make it easier to buy and sell products and services.

To attract new customers:n Promote your business through your Trade Broker

n Advertise your business using our website, www.valuecardalliance.com, newsletters and email blasts

n Treat VCA customers the same way you would like to be treated

n FOR DINING OPTIONS, GO TO WWW.VCADINING.COMn FOR iPHONE APP, GO TO APP STORE AND DOWNLOAD VCA MARKETPLACE

Value Card Alliance Network

Membership Provides:n Thousands of members who are potentioal clients

n A 24/7 authorization process for transactions, eliminating collections

n A line of credit (subject to VCA terms and conditions)

Account ManagementVCA records sales as deposits and purchases as withdrawals to your account.

Monthly statement detail your transactions, just like a bank statement.

As a seller, you can accept sales online, using a VCA transaction slip or any signed document authorizing payment of VCA dollars. Sellers should call the authorization number at 885.988.7233x3 or go online to www.valuecardalliance.com to receive an authorization guaranteeing payment. Once authorized, funds are immediately transferred to the Seller’s account. It’s that simple.

We offer credit lines upon approval and help market your business. Does your bank do that?!

Value Card Alliances are created...

Ad executive books hotel space for presentations...

Florist launches an ad campaign to increase sales...

Contractor buys flowers for his girlfirend...

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Putting VCA to Work for You

VCA Transaction SlipsTransaction slips are your Value Card resource for tracking sales. These are not required, but are commonly used by vendors who wish to differentiate VCA sales from cash sales.

Other Transaction Optionsn Pay online at www.valuecardalliance.com

n Signed invoices authorizing payment through VCA

n Faxes and or emails from buyer authorizing payment through VCA

Transaction Slip

Restaurant Scrip

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TRANSACTION SLIP

Transaction Materials

Scrip or Gift CertificateScrip is a prepaid transaction, similar to currency. It is useful for employee incentives, customer relations and more.

There are two types of gift certificates. The first is a restaurant certificate, valid for all VCA members. The second is a business specific certificate valid for a specific VCA vendor.

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Buyer TransactionsTo make a purchase, check your VCA online Directory (www.valuecardalliance.com) or call your Broker. Identify yourself as a VCA member. Speak with the contact person provided by your Trade Broker or listed in the Directory. Have your VCA account number or scrip available to complete the purchase.

Seller TransactionsWhen a customer identifies himself as a VCA member, discuss your products and services as you would for a cash customer. Inform him up front if only certain products are available through VCA. If you only accept scrip, let the buyer know they will need to purchase it from their local VCA office.

Remember to get an authorization number before providing your product or service. This is for your protection —it not only guarantees the buyer’s account has the funds for the transaction, but it transfers those funds to your account.

Complete the buyer and seller information on any documents you would use to complete a normal sale. The seller is responsible for collecting and remitting taxes for transactions.

Authorizations are not required for transactions using scrip. Payments are guaranteed as long as scrip rules are followed (i.e., expiration dates, etc.).

Note: It is not necessary to send VCA your transaction documents. Once you have received an authori-zation, the funds have been trans-ferred to your account. Buyers have 30 days from their next statement to dispute charges. Sellers should keep their proof of purchase. Re-deem VCA restaurant certificates by mailing to the VCA office.

Questions? Call your Trade Broker.

Transaction Historyn Log in to your account.

n Under Transaction, click on My Transactions.

n Select the Date Range you wish to view.

Online Account BalancesYour account balance and current account summary is available at the top of many pages while navigating the Value Card Alliance site.

VCA Transactions

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1. Statement period2. Detailed statement transactions 3. Credit line available

4. Statement ending balance 5. Total service fees due

Understanding Your Statement

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Statements: Current & PreviousYou will receive your monthly statement by email (postal mail is available upon request). Statements for current and past months are also available online.

n Log in to your account at www.valuecardalliance.com

n Under the Logged box, click on My Statements.n Click on the date of the statement you wish to view.

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Primary Rulesn Sell all products and services for 100% VCA (up to $5,000 per transaction). VCA can offset cash costs, resulting in net profit increase.

n Charge members using your regular sale prices. Discounts, promotional pricing and coupons are not required.

FeesOn a monthly basis VCA charges cash and VCA dollar transaction fees based on each transaction value. Fees are paid automatically by credit card or bank EFT through our Autopay system.

Each transaction fee is 5% in cash plus 2.5% in VCA dollars. This is in addition to a $5 monthly cash fee.

Members whose credit cards are declined or have insufficient funds will lose Preferred Status benefits, including lines of credit.

Unlike other exchanges, Value Card Alliance charges no initial membership, annual or minimum fees. No hidden charges.

VCA Rules & Fees

Value Card Alliance Rules and Procedures provide a framework

for a fair and equitable transaction environment for all

members .

To view complete rules, visit the VCA site at

www .www .valuecardalliance.com

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The following information relates to VCA transactions and state and federal taxes. Please read it carefully.

n VCA sales, like cash sales, must be included in income reported to the IRS.n With VCA dollars, there are tax consequences just as though it were cash. For more information, talk to your tax advisor.n The TEFRA Act of 1982 designated exchanges and marketplaces such as Value Card Alliance as third-party record keepers on a par with banks, credit card companies, and other custodians of taxpayers’ financial records.n Exchanges also have a responsibility to provide the IRS with information on the trade sales of each member on Form 1099-B, “Proceeds from Broker and Barter Exchange Transactions.” You, as the taxpayer, are required by law to give your trade exchange your taxpayer identification number (your Employer Identification Number or Social Security number), which is needed to prepare the 1099-B Form.

FAQs About VCA Transactions & Income TaxesQ: Are there any taxadvantages or disadvantages?A: VCA revenue should be viewed as cash. There are no inherent tax advantages or disadvantages in using VCA. Generally speaking, as with cash income, business related VCA dollar purchases are deductible. Consult your tax advisor for further clarification.Q: What constitutes income in VCA transactions?A: VCA revenue is earned by members when VCA dollars are posted to your account.Q: In what year are VCA dollars taxable?A: VCA dollars earned from your VCA sales should be included as income for the tax year in which they were earned.Q: How do I know how much VCA income to include in my tax return?A: VCA will compute the proceeds from your sales, submit a 1099-B Form to the IRS at year end and provide you with a copy of this information.More Questions? Contact your Tax Advisor.

Tax Accounting

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VCA Online

Accessing the WebsiteThe website is your 24 hour, seven day a week Trade Broker.From this site you can:n View items for salen View your statementsn Buy products and servicesn Check your account balancen View the Member Directory

n Make changes to your profilen View rules and proceduresn Pay your feesn Shop in the VCA Marketplace

Log In/Log OffTo access the website, log in with the email address provided to VCA and the password generated by the VCA system or set up by you.If you have not received your password or you are not able to gain access, click on Forgot Your Password? or call your local VCA trade broker.

To log in:n Go to www.valuecardalliance.comn Enter your email address and password.n Click on Go.

For security purposes, login sessions automatically expire after a period with no activity. We recommend that you log off from the site when you leave our site or your computer. To log off, simply close your web browser.

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Think Smarter; Think Barter

You can search for local and national members in multiple ways. These include “sort by” directories or specific search criteria.

Directoryn Log into your account

n Choose Full List n A new window will pop up with your selection

Full List is sorted by Category and provides you with a list of all local vendor members.

Membership Searchn Log into your account

n Choose Search Global or Local

n Type in your search criteria

n Click on a Category

Choose a local Arizona only search or a nationwide Alliance search.

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The VCA Marketplace

Shopping the VCA Marketplace VCA Marketplace is a fantastic resource for using VCA trade dollars. Items are available across the country 24 hours a day, seven days a week.n Log on to your accountn Select one of the Marketplace featuresn Click on a category or productn View the adn Add an item to your shopping cartn Check outn Congratulations! You just made an online purchase

There is a quick search located in the upper right hand corner of each page for nationwide searches of products and services.

Posting a Marketplace ItemHave a product or service that you would like to offer the local or national market? You can create an online barter store anytime.n Click on List Items

n Select Add Item

n Fill in the appropriate informationn Type in your item descriptionn Upload up to five photos

n Your item is now listed for sale and may be purchased in the VCA online Marketplace

When a purchase has been made, the funds will be transferred immediately to your account and you will be notified of shipping instructions.

Email/Fax UpdatesYou will receive a daily email update from our office and a weekly fax with local and national information highlights including:n Classifiedsn Traveln New Membersn Information updates

Placing an AdVCA clients you may place an ad in any of our publications or on our website at no charge and with few limitations.

Ads in our emails/faxes must be received by email by the Monday prior to the publication date.

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Advertising works . How does it work? Determine your primary target market, strategize how to reach them and be consistent in your efforts . It is not always easy to remain focused and it usually requires money . VCA’s marketing team possesses the knowledge and resources to help guide your business towards a successful long term campaign—without the use of cash . Know the value of advertising to bring in new business .Contact your local VCA Trade Broker to discuss how we can design a whole new marketing campaign or work in concert with your existing cash efforts . Options include:n Radion Televisionn Direct Mailn Newspapersn Magazinesn Internetn Public Relations

VCA Travel Options

Value Car Alliance is the leader when it comes to barter travel. With over 10,000 destinations worldwide, we are confident we can make your next vacation or business trip surpass your expectations. Booking travel through VCA saves time and cash, easily adding up to thousands of dollars yearly. Our talented team is dedicated to making your travel unforgettable. Making travel arrangements is time consuming, so don’t waste precious time searching for

accommodations. VCA’s travel department can help you and your staff find travel quickly and efficiently.

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VCA Healthcare Solutions

OverviewVCAHCS is the first fully automated health care package on barter in the US. This program allows employers to purchase individual wellness packages for their team members. Medical flex spending packages are available in several price ranges. The determined amount can be used for covered services with any Wellness provider in our network with no out-of-pocket expense to the employer or team member. Included is an interactive informational database of providers, plus member personalized, privatized medical and dental websites.

Online Tools Members can reduce paperwork through easy tracking. With online enrollment, members have quick access to eligibility, ID cards and member materials. The Value Card Alliance Health Care Solutions portal allows benefit administrators to change member status directly from their desktops, add/delete employees and transfer benefits. Once the account is active and online, full immunization charts for each family member, can be uploaded, medical records stored securely and accessed from any computer in the private portal.

Why Offer Health Benefits?Whether your business is small or large, providing health care assistance to your employees/team members will help retain existing employees and secure quality staff in the future. Some form of health care assistance is becoming a necessity, especially if your company involves any procedures that may pose health risks to workers.

Increase Employee Loyalty A major benefit of offering health assistance for your business is employee loyalty. With this incentive, employees work with more commitment, increasing productivity and profits. Health care assistance is also a tax deductible business expense. The VCAHCS (which is 100% VCA) offers discounts for teams of 10+ persons.

Go to www.ValueCardSolutions.com

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PERSONAL ExpensesApartment Rental $ ____

Alterations $ ____

Amusement Parks $ ____

Appliance Refinishing $ ____

Art $ ____

Awnings/Canopies $ ____

Bakeries $ ____

Bathtub Refinishing $ ____

Beauty Shops & Barbers $ ____

Bed/Bath Linens $ ____

Caterers $ ____

Children’s Camp $ ____

Chiropractors $ ____

Cleaning Services $ ____

Contractors $ ____

Clothing/Shoes $ ____

Daycare $ ____

Drycleaning $ ____

Dentists/Orthodontists $ ____

Floor coverings $ ____

Florists $ ____

Furniture $ ____

Giftware $ ____

Health Clubs $ ____

Hot tubs $ ____

Jewelers $ ____

Kennels $ ____

Landscaping Services $ ____

Lighting Fixtures $ ____

Mattresses $ ____

Medical Services $ ____

Nurseries $ ____

Optometrists $ ____

Party Rentals/Services $ ____

Pet Grooming $ ____

Pet Supplies $ ____

Pool Cleaning/Service $ ____

Real Estate $ ____

Real Estate Services $ ____

Restaurants $ ____

Schools $ ____

Sports Equipment $ ____

Tanning $ ____

Travel $ ____

Upholstery $ ____

Vacuum Cleaners $ ____

Veterinary Services $ ____

Water/Air Purification $ ____

Wedding Services $ ____

Window Tinting $ ____

Window Treatments $ ____

Total Estimated Purchases:s $ ____

Use these pages to estimate your expenses Note: Not all items will be available in every marketplace. Your Trade Broker can guide you.

Think Smarter; Think Barter

BUSINESS ExpensesAccounting Service $ ____

A/C Services $ ____Architects $ ____Awnings/Canopies $ ____Banquet Facilities $ ____Carpet Cleaning $ ____Catering $ ____Cleaning Supplies $ ____Computer Repair $ ____Computer Software $ ____Courier Services $ ____Contractors $ ____Floor Coverings $ ____Graphic Design $ ____Janitorial $ ____Lawyers $ ____Medical Services $ ____Moving & Storage $ ____Office Furniture $ ____Pest Control $ ____Plumbing Services $ ____Printing $ ____Real Estate $ ____Real Estate Services $ ____Rental Space $ ____Schools & Training $ ____Security Systems $ ____Silk Screening $ ____Stationery $ ____Phone Equipment $ ____Upholstery $ ____Uniforms $ ____Window Tinting $ ____

AdvertisingAgencies $ ____Direct Mail $ ____Graphic Design $ ____ Incentives $ ____Magazines $ ____Mailing Services/Lists $ ____Public Relations $ ____Radio & TV $ ____Signs & Graphics $ ____Specialties $ ____Vehicle Wraps $ ____ Web Services $ ____

Travel/EntertainmentCar Rental $ ____Hotels & Motels $ ____Limousine Services $ ____Night Clubs $ ____Restaurants $ ____Theaters $ ____

AutomotiveAccessories $ ____Body & Paint $ ____Detail $ ____Auto Glass $ ____Maintenance/Repair $ ____Tinting $ ____Towing $ ____Transmissions $ ____

Total Estimated Purchases: $ ____

Member Orientation & Reference

CORPORATE OFFICE: 2010 W PARKSIDE LANE, SUITE 100 PHOENIX, AZ 85027

855.988.7233 phone n 855.932.9669 fax

OFFICE LOCATIONS: n Phoenix, AZ n Mesa, AZ n Tucson, AZ n Dallas, TX

WEBSITES: n www.valuecardalliance.com n www.valuecardalliance.com n www.valuecardalliance.com n www.valuecardalliance.com

www.valuecardalliance

.com