megabus brandbook

Mbuild your adventure.

“I CAN’T IMAGINE A TIME WHEN I DIDN’T WANT TO GO OUT AND EXPLORE THIS GREAT, BIG WORLD OF OURS.”

“I CAN’T IMAGINE A TIME WHEN I DIDN’T WANT TO GO OUT AND EXPLORE THIS GREAT, BIG WORLD OF OURS.”

NEITHER CAN WE.

...WE ARE

SIMPLEAFFORDABLE EXHAUSTING

EXCITINGUNREALIABLE

SAFECONFUSING

&ADVENTUROUS

&PRACTICAL

THE FACES OF

MEGA

Z A K A N D E R S O N

E S C A P E

L I K E S P A N C A K E S . L I K E S P I Z Z A . L I K E S Y O U .

E X P L O R E

D I S L I K E S I N J U S T S I C .

D I S L I K E S P O L L U T I O N .

S P I R I T

A D V E N T U R E

D R E A M S O FBeing in the Olympics...mostly skiing.

That his life is a video game.

That he lives in the “smart house.”

M O S T A F R A I D O FBreaking an arm and/or leg.

H I S H E R O E SCONAN O’BRIEN: He’s funny and weird in all the right

ways...he grew up watching him on late night.

BARACK OBAMA: Obvious reasons...just the right

amount of badass and president.

P E R S O N A L M O T T O“If at first an idea isn’t absurd, there is no hope for it.”

-Albert E inste in

C R E A T E

E X P E R I E N C E

F A V O R I T E L I T E R A R Y F I G U R ELEMONY SNICKET

“I will love you as a thief loves a gallery

and as a crow loves a murder, as a cloud

loves bats and as a range loves braes.

I will love you as misfortune loves

orphans, as fire loves innocence and

as justice loves to sit and watch while

everything goes wrong. I will love you

as a battlefield loves young men and as

peppermints love your allergies, and I

will love you as the banana peel loves

the shoe of a man who was just struck

by a shingle falling off a house. I will

love you as a volunteer fire department

loves rushing into burning buildings and

as burning buildings love to chase them

back out, and as a parachute loves to

leave a blimp and as a blimp operator

loves to chase after it.”

$

R E N É E P E R R Y

S E C U R I T Y

L I K E S C A R P O O L . L I K E S B O O K C L U B .L I K E S S A L S A .

D I S L I K E S S P I D E R S .

D I S L I K E S T R A F F I C .

D R E A M S O FBeing back in high school...The glory days!

Being Laura Ingalls Wilder.

M O S T A F R A I D O FSnakes.

H E R H E R O E SELLEN DEGENERES: She’s a strong independent lady that’s not

afraid to get her dance on...and be an easy breezy beautiful cover-girl.

MICHELLE OBAMA: Classy and bold lady who stands up for what

she believes in, and is still the no. 1 mom.

P E R S O N A L M O T T O“Either you run the day, or the day runs you.”

R E L I A B I L I T Y

F A M I L Y

C O M F O R T

T R U S T

F A V O R I T E L I T E R A R Y F I G U R E―F. SCOTT FITZGERALD, THE GREAT GATSBY

“He smiled understandingly-much

more than understandingly. It was

one of those rare smiles with a quality

of eternal reassurance in it, that you

may come across four or five times in

life. It faced--or seemed to face--the

whole eternal world for an instant,

and then concentrated on you with

an irresistible prejudice in your favor.

It understood you just as far as you

wanted to be understood, believed

in you as you would like to believe in

yourself, and assured you that it had

precisely the impression of you that,

at your best, you hoped to convey.”

E S C A P E

S P I R I T

A D V E N T U R E

E X P L O R E

C R E A T E

E X P E R I E N C E

R E L I A B I L I T Y

F A M I L YC O M F O R T

$

S E C U R I T Y

T R U S T

DISCOVERADVENTURE

REMEMBERADVENTURE

WELL...

WHY MEGA?

MEGABUSTRAVELS TO80 + CITIES

(ALMOST DOUBLINGOTHER LOW-COST

TRAVEL SERVICES)

(LOW COST & ECO-FRIENDLY)

MEGABUSSUPPORTS

GREEN TRAVEL

MEGABUSIS FOR

EVERYONE

(ACCESIBLE TO THE WIDEST & MOST

DIVERSE DEMOGRAPHIC )

MEGABUS IS

AN EXPERIENCE.

C H E A P L U X

MB

MB

RedCoach

BOLTBUS

LUXBUS

VAMOOSE

MBmegabus

TripperBus

Greyhound

C L U T T E R E D

C L E A N

MORE LIKE...

LESS LIKE...

PROBELM?

perce ived as dumpy and scary by t rave lers

WHY?

the current major i ty o f users /“checkpo in t”locat ions/adver t i s ing

WHY?

inexpens ive , but not luxur ious

trave l routes

more o f a hass le than an “exper ience”

WE’RE IN AN AWKARD PHASE...(WE’VE ALL BEEN THERE)

SHADY

VAGUE

SURPRISING

UNCLEAR

CHEAP

HELP U

S HELP YOU

S P I R I T U A L

Megabus makes it possible for me to see new places, have new experiences, and connect with loved ones in a way that might not have been possible otherwise.

M E N T A L

Megabus is a form of green travel, and ultimately lessons my impact on our environment. I feel like I’m not only benefitting myself, but also those around me.

S O C I A L

When I use Megabus, I feel like I’ve found a loophole in the expensive world of travel, and like an exclusive member of a group of innovative and resourceful travelers.

F U N C T I O N A L

Megabus provides an alternative form of travel within the US for incredibly low costs, and is a unique experience within itself.

NEW & IMPROVED! (WE’VE REALLY GROWN

INTO OURSELF)

EFFICIENTMODERNSMARTPLAYFULNOSTALGIC

CONSTRUCT YOUR ADVENTURE.

MEGA

MEGA

MEGA MEGA

MEGABUS

MEGA

MEGA

MEGA marketing director

[email protected]

1.877.GO2.MEGA

349 f i rs t s t reete l izabeth, n j 07206

SCOTT FISHER

MEGAME

GA marketing director

[email protected]

1.877.GO2.MEGA

349 f i rs t s t reete l izabeth, n j 07206

SCOTT FISHER

MEGA

M t ickets start ing at $1 MEGA .COM

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