MegaBus NDTA ATL

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Megabus.comMegabus.comReinventing Budget Bus Travel, Reinventing Budget Bus Travel,

The Birth Of A BrandThe Birth Of A BrandPresented toPresented to

Atlanta Chapter NDTAAtlanta Chapter NDTAFebruary 7, 2013February 7, 2013

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Setting the StageSetting the Stage User friendly websiteUser friendly website Discount pricing modelDiscount pricing model Online booking processOnline booking process State of the art, environmentally-friendly, State of the art, environmentally-friendly,

comfortable buses, professional drivers, comfortable buses, professional drivers, frequent service between key markets frequent service between key markets

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Setting the Stage (continued)Setting the Stage (continued)

Customer friendly services (free wi-fi, Customer friendly services (free wi-fi, power outlets, etc.)power outlets, etc.)

Attractive, highly visible bus graphicsAttractive, highly visible bus graphics UK parent supportUK parent support

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Initial Marketing StrategyInitial Marketing Strategy Selection of PR & Media Buying CompaniesSelection of PR & Media Buying Companies Targeted print ad campaignsTargeted print ad campaigns Email blasts, direct mail, transit, college Email blasts, direct mail, transit, college

campus advertising, highway and in-city bus campus advertising, highway and in-city bus graphics, website banner ads and search graphics, website banner ads and search engine marketingengine marketing

April Chicago Navy Pier service & press launchApril Chicago Navy Pier service & press launch

Initial Strategy (continued)Initial Strategy (continued)

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Ongoing Marketing ActivitiesOngoing Marketing Activities Public RelationsPublic Relations Customer ResearchCustomer Research Word of mouthWord of mouth New hub & free customer service New hub & free customer service

introductions/press eventsintroductions/press events On campus & football tailgate promotionsOn campus & football tailgate promotions Megabus.com mascot, ChuckMegabus.com mascot, Chuck

Ongoing Marketing Activities (continued)Ongoing Marketing Activities (continued)

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Web Marketing InitiativesWeb Marketing Initiatives Search Engine OptimizationSearch Engine Optimization Email BlastsEmail Blasts Web Banner AdvertisingWeb Banner Advertising Affiliate MarketingAffiliate Marketing Social MediaSocial Media

Behavioral Web MarketingBehavioral Web Marketing

megabus.com web banners appear on a megabus.com web banners appear on a wide array of travel, sports and wide array of travel, sports and entertainment related websites visited by entertainment related websites visited by consumers who have not yet visited consumers who have not yet visited megabus.commegabus.com

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Social MediaSocial Media

FacebookFacebook TwitterTwitter TumblrTumblr

Megabus.com 30 Second Megabus.com 30 Second CommercialCommercial

Commercial

Megabus.com TV Show FeatureMegabus.com TV Show Feature

TV Show Feature

megabus.com Networkmegabus.com Network

““The Megabus Effect”The Megabus Effect”

Megabus.com Safety VideoMegabus.com Safety Video

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Safety Video

The expense of travelling shouldn't The expense of travelling shouldn't keep you from the things you love.keep you from the things you love.

Stay connected.Stay connected.

megabus.commegabus.comSafe, Convenient, Affordable Safe, Convenient, Affordable

21st Century Daily Express Bus Service21st Century Daily Express Bus Service