innoPayments’17- Mar 2017 Medios de pago y expansión internacional: el caso Ticketbis-StubHub
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innoPayments’17- Mar 2017
Medios de pago y expansión internacional: el caso Ticketbis-StubHub
Business intro
StubHub business model
Seller cannot attend an event. StubHub
allows them to make the most of their
misfortune: to make money without any
hassle. They can sell ticket at +% premium
Buyer wants to attend an event which is sold
out. Acquiring tickets on the street or in non-
specialized webs or blogs can be risky and
unsecure. No guarantees for:
1) Money paid
2) Authenticity of tickets
3) Delivery of tickets
4) Seat options and prices
StubHub earns a commission in exchange for
market making, logistics, money
intermediation and seat guarantees. To
ensure that tickets are valid, StubHub only
pays the seller once the event has taken
place
StubHub worldwide presence
Payments team goal
“Offer the perfect mix of payment methods in each market, looking like local & being global”
Hot tips for payment methods
Checkout: test, test, test… & keep testing!
o From global checkout conversion rate to step by step conversion rate analysis:
Reduce the distorsion of data related to other checkout changes
Understand the effect on conversion rate of changes on the mix of payment methods offered
o Strong partnership and communication with Product and Data Analytics teams
Separate analysis for mweb version
Cross border payment processing: hidden costs
o Tax: withholding taxes & permanent residence
o Cash flow: remmitance period
o Additional fees: FX & funds transfer fees
Offline payment methods: pros & cons
Abandon rate decrease: actions
Rejection rate decrease: actions
Other ideas
o Close relationship with Antifraud team: antifraud tools set up optimization allows agility in payment methods testing, reduces costs and improves the user experience
o Choose payment methods that collaborate when disputing chargebacks
o Automatic alert system: do not wait for payment methods alerts, it can be too late and cause a big impact on sales!
o Review conditions periodically: reserves, fixed fees, pricing, remmitance periods, fraud coverage, etc.
o Don’t forget refunds, chargebacks and payout to sellers management
Stop being a cost center and become a sales increase driver!
9/6/2016 14
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