Quick Snapshot Week 52’2013 - 7’2014 MCCS
May 25, 2015
Quick Snapshot
Week 52’2013 - 7’2014
MCCS
ABP ANANDAPeriod – Wk 52 ‘13 - 7’14TG – MF 15+ SEC:ABC CS
Market – West Bengal
Bangla News genre maintaining its # 2 position
Bangla
...
Bangla
...
Bangla
...
Bangla
M...0
10
20
30
40
50
38
9
20
% Genre Sh
Source : TAM Period : Wk 7’2014
PLEASE NOTE: TAM HAS RECENTLY STOPPED REPORTING BANGLA PEACE TV, DUE TO WHICH BANGLA REG GENRE NO MORE EXISTS
VS last year market shares almost neck to neck
0.0
1.0
2.0
3.0
4.0
5.0
6.0
7.0
8.0
9.0
10.08.9 8.7
% Genre Share
Wk 52'12-7'13 Wk 52'13-7'14
Source : TAM Period : Wk 52’12 - 7’14
PLEASE NOTETAM HAS STOPPED REPORTING CTVN AKD PLUS.
ABP Ananda leader in the market
ABP Ananda 24 GHANTA Kolkata TV RPLUS News Time Bangla HIGH NEWS
29%
25%
20%
13%
8%
4%
% Mkt. Share
Wk 52'13-7'14
Source : TAM Period : Wk 52’13 – 7’14
ABP Ananda leading in both TG’s
Source : TAM Period : Wk 52’13 – 7’14
ABP Ana
nda
24 G
HANTA
Kolka
ta T
V
High
News
News T
ime
Bangla
RPLUS
02468 7 6
4 3 32
Reach in Mn
TG: 4+ CS
ABP Ana
nda
24 G
HANTA
Kolka
ta T
V
High
News
News T
ime
Bangla
RPLUS
0
2
4
66 5
3 3 21
Reach in Mn
TG: 15+ CS
ABP Ananda leading in almost all TAM reported markets
% Market ShareChannel Kol WB .1 to 1 Mn. WBrest 1 Mn.+ WB East AI24 GHANTA 22% 40% 26% 25% 25% 26%ABP Ananda 28% 39% 27% 29% 30% 30%Kolkata TV 23% 3% 28% 20% 20% 20%News Time Bangla 7% 13% 16% 8% 8% 8%RPLUS 16% 1% 2% 13% 13% 13%High News 4% 4% 0% 4% 4% 3%
Source : TAM Period : Wk 1 -7’14
ABP Ananda performing on News Bulletins & Sports
Shows
Source : TAM Period : Wk 7’2014 Analysis : Sub Genre GRPs
Share % within each sub-genre
24 Ghanta is scoring from News Headlines & Reviews/Reports Kol TV scoring from Cartoons/Animations, Sports/Magazines & Film based magazines
Week 7'14
Prog Genre 24 GHANTA ABP Ananda Kolkata TVNews Time Bangla RPLUS
News Bulletin 24% 39% 20% 9% 9%
News Headlines 63% 0% 29% 0.0% 8%Cartoons/Animation 33% 3% 40% 24% 0%
Reviews/Reports 82% 7% 1% 2% 9%Film Based Magazines 6% 8% 56% 6% 23%
Sports Magazines 24% 24% 21% 19% 11%
Top 10 Shows – ABP ANANDA
Source : TAM Period : Wk 7’2014
Date Time From Time To Programme Genre TVT 000s09 Feb 14 19:29 19:52 ABP ANANDA PROGRAM News Bulletin 13509 Feb 14 13:28 15:24 ABP ANANDA PROGRAM News Bulletin 13114 Feb 14 19:58 20:53 PROTI POKHE Talk Shows/Chat 12609 Feb 14 15:29 15:55 ABP ANANDA KHABAR News Bulletin 11214 Feb 14 23:58 00:28 ABP ANANDA KHABAR News Bulletin 10509 Feb 14 18:58 19:23 ABP ANANDA PROGRAM News Bulletin 9914 Feb 14 18:58 19:23 PROTI POKHE Talk Shows/Chat 9314 Feb 14 23:44 23:51 ABP ANANDA KHABAR News Bulletin 9111 Feb 14 21:28 21:52 RUNNER News Bulletin 8815 Feb 14 22:28 22:51 XTRA TIME Sports Magazine 87
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