Media Relations: Trends, Tips and Tactics Brett Simon Media Relations Manager PR Newswire
Media relations trends, tips & tactics
May 19, 2015
Social media meets traditional media. How journalists, bloggers and PR are using social media, and a look at how PR Newswire is, too. Authored by Brett Simon, media relations manager, PR Newswire
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Media Relations:Trends, Tips and Tactics
Brett SimonMedia Relations Manager
PR Newswire
PRN Audience Development
Victoria Harres Akers
Brett Simon Christine Cubé Thomas Hynes
Director, Audience Development (TX)
Media Relations Manager (NY)
Media Relations Manager (CA)
Blogger Relations Manager (NY)
PR Week/PR Newswire Annual Media Survey
• 1,300 Journalists
• 1,385 Public Relations
Media Trends
• What’s changed?– 72% increased workload– 37% tweeting– 39% blogging– 24% using social media for experts
• PR Pitches/Research– 84% prefer email– 46% read blogs– 33% use social networks
PR Trends• Pitching
– 43% use social media• 76% via twitter• 49% via facebook
– 1%-20% success (61% of journos)– 0%-25% relevant (44% of journos)
• Blogs– 39% new product news– 37% product reviews
Implications for Communicators? Get Social
Media Savvy• Get Connected
• Be Engaging
• Meet everyone in the room
• Pass out your social media biz card
What Makes a Good News Release Better?
The Three “H” Approach
• A Hook
• A Headline
• A Hefty Dose of SEO
• Identify keywords • Stay away from fancy terms • Stay on message
SUCCESS!
PR Newswire Audience Development
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