Personal Branding Tips and Tactics for Professionals

““

1 Be Discoverable

2 Be Sharable

3 Be Memorable

Source: Experian Marketing Services

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The DNA of successful and

enduring digital content has

FOUR main elements:

AUTHENTIC

RELEVANT

ACTIONABLE

USEFUL

Buy your domain name and build a website

you own and control.

https://blog.photofeeler.com/perfect-photo

Data from Photofeeler.com suggests a professional

profile photo can make a better impression.

Add links and calls to

action. Make it stand out

from everyone else's!

Balance your social profiles between professional

and personal. Show you have a personality and a

life as well as your work smarts and wisdom!

Add relevant links to speaker and author bios to

drive more discovery of your personal brand.

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Mel-Carson-Digital-Marketing-Speaker.jpg

Business cards are not dead! Design them clean and uncluttered. Always have them on you and use them

to tell a story as you hand them over that helps make the interaction memorable.

LinkedIn is no longer a job/resume board.

Publish content and share/update like you

would Facebook but keep it professional!

Keep to a communication

cadence as closely as possible.

Increase in engagement with, and sharing

of content from your social channels.

Increase in mentions of you in and beyond your

industry niche press and digital publications.

Increase in placements and requests for you

to speak or participate at conferences and events

in and beyond the your niche.

Increase in positive sentiment towards you

internally and externally.

Delightful’s Credentials

• 15 years of global integrated marketing/digital PR experience

• Speaker, blogger and published author

• Former Microsoft Digital Marketing Evangelist.

• Early-adopter who helped spearhead Microsoft’s foray into Social

Media & Digital PR back in 2006

• Has spoken about digital, search and social advertising and marketing

at over a hundred conferences around the world

• Ran event social media strategy and execution for Microsoft at 4

Cannes Lions and 3 Advertising Week NYC events

• Fun Fact: Played the “Young Joe Cocker” in the music video

“N’Oubliez Jamais” alongside French cinema icon Catherine Deneuve

Mel Carson is Delightful Communication’s Founder: