Media Kit Sample

One Year Anniversary

Chloe Joyce, Media Relations484-394-3420

cjoyce@ilovebonespizza

February 28, 2016

Ms. Terry Rang, Associate Editor101 N. Sixth StreetAllentown PA 18101

Ms. Rang:

The Morning Call has aided readers in the appreciation of celebrating the Lehigh Valley small businesses that are supported by neighborhood champions. What better way to continue highlighting LV and local trades than by featuring a successful restaurant’s one-year anniversary promotion?

I would like to suggest a local piece on the accomplishment of the one-year anniversary of Bone’s Pizza and Restaurant, located downtown in the heart of Kutztown.

Bone’s Pizza is the self-fulfilled dream of long-time community member, Terry Dorrity. Looking for a change of pace to his busy lifestyle as a financial adviser, Dorrity seized the opportunity to open a pizza shop next to Kutztown University’s campus last April.

Since your readers value local achievement and good food, a feature story will inspire feelings of shared community accomplishment. Informing your readers of their vested interest in the continued success of small town businesses will motivate readers to support local venues. If you have an interest in pursuing small business success, please contact me at 484-342-3420. I would be delighted to set up an interview with business owner, Terry Dorrity. I will call next week to answer questions.

Your time and consideration of featuring this anniversary story is appreciated.

Sincerely,

478 W. Main St., Kutztown, PA Ilovebonespizza.com



Chloe JoyceBone’s Pizza and Restaurant Media Relations

Press ReleaseBONE’S PIZZA CELEBRATES ONE YEAR ANNIVERSARY IN APRIL

Local casual pizzeria announces month long celebration with menu specials and giveaways

KUTZTOWN, PA—Bone’s Pizza and Restaurant, one of Kutztown’s favorite downtown pizzerias serving up relaxing home style meals, will celebrate its one-year anniversary during the month of April with prizes and a photo competition on Facebook, Twitter, and Instagram. Daily specials for the anniversary will mark the anniversary with a month of offers to thank guests for their dedicated support.

“We've had a fantastic first year since opening last spring. Kutztown has a lot to offer, and we continue to grow. We opened Bone’s Twisted Sister frozen yogurt shop in August. The community and customer response keeps us passionate about what we do and how we do it. I am excited to see where we will be in five years,” said Tony Dorrity, owner of Bone’s Pizza and Restaurant. "We have many loyal customers that we see weekly, this is another way we can say thank you for their loyalty."

During the month of April, the pizza shop is sponsoring a contest where visitors stopping in for lunch or dinner are eligible for a chance to win a sweatshirt that looks like a pizza. The month-long photo contest offers a prize of a free pizza each week, post a picture featuring pizza from our shop




on Facebook, Twitter, of Instagram with the hashtag #ilovebonespizza to be qualified.

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History of Bone’s Pizza

Bone’s Pizza and Restaurant

Located on the Main Street of Kutztown and within walking distance to Kutztown University of Pennsylvania’s campus, owner, Terry Dorrity opened Bone’s Pizza and Restaurant, in April 2015.


Bone's Twisted Sister

Added over the summer of 2015, Bone's Twisted Sister serves cold refreshing frozen yogurt and smoothies with nine flavors to choose from and over 30 toppings.



Mission StatementOur mission is to create a Friends and Family Pizza Night. We strive to provide a home style dining experience to our local community through the courteous and helpful service of our staff. Our customers will enjoy quality signature pizzas, pastas, wings, and sandwiches for dining in and delivery.

Owner, President, and CEO


pizza shop. Before opening the restaurant, he was a financial advisor and firm owner inBehtlehem, PA for nineteen years, forming many ties with the community. He left his former career in the financial industry to pursue his personal dream of owning and operating a restaurant.

Mr. Dorrity earned his bachelor’s degree in economics from State University of New York at Albany.

Terry DorrityDorrity became the owner,

President and Chief Executive Officer of Bone’s Pizza and Restaurant in April of 2015, when the new pizzeria opened on Main Street, Kutztown, PA. This April will be a grand gala as the shop celebrates its one-year anniversary.

Mr. Dorrity is a long-time resident, residing in Alburtis. He is the principal partner and sole creator of the concept for the new



BackgrounderBone’s Pizza Kicks off Summer with Community Block PartyKnown for its PA Dutch heritage, Kutztown is a close-knit community

with a small town atmosphere and a thriving main street of small shops located in southeastern Pennsylvania. Embracing the community spirit and offering friendly, home style dining, Bone’s Pizza and Restaurant and this college town kick off the season with an outdoor street festival at its Annual KCP CommUnity Block Party in April.

Bone’s Pizza and Restaurant enthusiastically participates in this event. The pizza shop, located on the corner of Normal and Main Street, across from Kutztown University of Pennsylvania’s North campus, bookends the east side of the festival. During the street fair, tables are set up outside the restaurant serving fresh pizza, sandwiches, cold drinks, and frozen yogurt to thousands of visitors.

A proud sponsor and supporter of the neighborhood block party, college organizations, and local artists, Bone’s Pizza donates proceeds regularly. Near and dear to Bone’s heart, and new this year to the festival, is an Author’s Pavilion. Bone’s Pizza is presently developing a book club night to host at the restaurant.

Since opening in April of 2015 as a reasonably priced neighborhood meeting spot, the pizza shop has offered guests two experiences under one roof. First, a family-friendly casual dining restaurant and secondly, Bone’s Twisted Sister, an attached frozen yogurt shop. Offering over thirty topping choices, the fro-yo is sure to evoke the sentiment of playfulness. No street fair would be complete without enjoying a frozen treat.

((more))




Drawing businesses, vendors, students, neighbors, and visitors together, this exciting annual event occurs on the third Sunday of April, closing down West Main Street with attractions, vendors, food, music, and more. Downtown retailers and restaurants offer day only specials and sales. Challenge yourself to climbing the rock wall in the center of Main Street and enjoy the local musical talents around town.

Bone’s Pizza and Restaurant invites you and your family to visit downtown Kutztown to discover the magic of community during the annual block party and to experience other exciting attractions at the fair, such as a petting zoo, dunk tank, mad science educational workshop, tropical moon bounce, children's crafts, face painting, pony rides, fine art displays, and arts and craft merchants. While enjoying the local artisans and events, stop in to grab a bite to eat and relax in the casual atmosphere. Bone’s Pizza is as fun for families as it is for teams and groups of all ages.

While being famous for homemade Deep Dish Grandma Pie and a slightly-spicy Buffalo Chicken Dip, Bone’s Pizza also serves up gourmet, straight-from-the-oven pizzas and home-style dinners. Filled with quality, fresh ingredients that will make your taste buds sing, the extensive menu offers traditional and healthy choices. Mouth-watering pasta dishes, delicious appetizers, salads, sandwiches, wraps, and frozen yogurt desserts are sure to satisfy festival goers’ appetites.

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Shop donates 10% of proceeds to KU clubs.

Bone’s is the official pizza

supplier to the Kutztown Fair

Raceway. Accepts Bear

Bucks

Bone’s derives its name from

owner’s nickname,

T-Bone.

October is National

Pizza Month.

Americans eat 46

slices each per year.

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