Sample Store Media Kit 2019 Store Media...Social Media / Direct sampling on website Benefits: Benefits: 280,000 members & > 800 influencers’ reviews on SampleStore.com Islandwide

Copyright of Sample Store 2019. All rights reserved.

M E D I A K I T 2 0 1 9

samplestore.com samplestore @samplestore Sample Store

Version 8 January 2019

WHO IS SAMPLE STORE?

Sample Store’s business is to provide effective marketing and digital advertising solutions to

marketers and brand owners. Our website is also the leading beauty sampling platform in Singapore

since 2008, bringing new experiences and content to our 300,000 members every single day.

Times Are Changing Rapidly...

• Brick-and-mortar to e-commerce

• Evolution of new media (video content)

• Believing in word-of-mouth experiences

• Reliance on unbiased, genuine reviews


Confidential 3

Sampling Modes

Sample Store.com

*Admail/

Direct Mail

Post Office Network

Pop-up Store Enablers on E-

commerce platforms

Over the Counter

Social Media / Direct sampling

on website

Benefits: 280,000 members

& > 800 influencers’ reviews on

SampleStore.com

Benefits: Islandwide letterbox reach of

1.2million households

Benefits: 47 POs for over-the-counter

collection

Benefits: Center (only 1 location) to trial and test

products onsite

Benefits: Online reach

to Qoo10 members and their reviews

Benefits: Interaction with public and draw

crowd into store fronts

Benefits: Fulfilment of

prizes/samples to

respondents.

Sample Store was acquired by in 2013 to enhance the mail business. Since then, we’ve

strengthened our offerings into various sampling modes for clients who are looking for sampling/marketing

solutions.

SAMPLE STORE X SINGPOST


Admail/Direct Mail Sampling: Guaranteed reach: Depending on no. of samples. Estimated reach: 1.2million households

Mass / Targeted Admail Sampling

1. Sachet/tube samples to be secured onto admail/ Sample Store pouch.

3. SingPost to deliver these admail samples to the intended audience.

2. Target your audience by zones/districts, up to an estimated total reach of 1.2million

households.

SAMPLE STORE X SINGPOST


Confidential 5

Sampling

Platform

Digital Marketing

Agency

Delivery

Capabilities

• Consolidator of reviews for brands • E-commerce function to sell full size

products

• Content creation • Editorial • FB/IG/EDM • Video

• Events organizer

CURRENT

Sample Store’s heartbeat is in

her community of more than

300,000 members and more

than 800 influencers providing

honest and genuine product

reviews.

• Letter-box delivery • Door-step delivery • Customized fulfilment

Sample Store Community

FUTURE

Sample Store will eventually be

the go-to review consolidator

for brands and consumers via

means of sampling.

WHAT ARE OUR CORE STRENGTHS?


HOW CAN WE HELP BRANDS (7 STEPS)?

• Star Influencers • Instagrammers • Ambassadors

• In-house Editor • Beauty Panelist

• SampleStore.com • Facebook • Instagram • Bi-weekly eDMs • Video highlight

“Just tried the new Laneige water bank gel

cream sample from Sample Store and it’s

very moisturizing! Redeem it soon while

samples last!”

“Laneige water sleeping mask is an essential skincare

product in any girl’s regime. It’s truly the secret to clear and

radiant skin.”

“Redeem the latest Laneige collagen samples on Samplestore.com and achieve firm and radiant

skin – see the difference in a week!”


• Sachet/tube samples to be secured onto admail/

Sample Store pouch. • Delivered by SingPost

“Received the samples in my letterbox today! It even has a

discount voucher for me to head to the nearest pharmacy to purchase it

the retail size bottle. Awesome!”

HOW CAN WE HELP BRANDS (7 STEPS)?


• Demographics of members • Sentiments of product

“I applied it only at night, and it helped my skin to remain supple the next

morning. Very impressed with product – moisturizing!”

• Option for consignment

mode on SampleStore.com

or redirection to e-commerce players

“After trying the samples, I purchased the retail sized products on Sample Store. They had it delivered in 3 working days. Very fast!”

• events, roadshows,

distributorship & networking events

“Attended the event and was surprised that we

could learn so much from it! Thanks Sample Store

for organizing!”


BENEFITS FOR BRANDS

Boost your brand awareness with Sample Store today by connecting with over 200,000 opt-in members!

WHAT KIND OF PACKAGING ARE SAMPLES DELIVERED IN?


SAMPLE STORE STATS AT A GLANCE • 400 leading beauty, FMCG, and services brands onboard till date • Specialize in multi-channel marketing and advertising solutions

W E B S I T E Average monthly reach

3 5 7 , 0 0 0

SOCIAL MEDIA FOLLOWING > 5 1 , 0 0 0

EDM OPEN RATE / CTR 1 1 . 1 1 % / 3 . 8 2 %

SAMPLES REDEEMED > 8 0 0 , 0 0 0

MEMBERS ONBOARD

> 3 0 0, 0 0 0

BRANDS ONBOARD > 4 0 0

INFLUENCERS > 8 0 0

AVERAGE MONTHLY TOTAL REACH: 606,000

EDM OPT-IN MEMBERS > 2 0 0 , 0 0 0

*varies base on product and theme


WHO ARE OUR MEMBERS?

• PMEBs: 61% • 25 to 39 year-old: 57% • High disposable

personal income • Keen eye for trends

who are...

Seekers of new experiences, ranging from beauty, lifestyle, travel to food

Savvy and seek connections with brands and individuals Daily consumption of online content

Seek value in products Will create brand alliances for decades if the product is right for her

85% FEMALE AUDIENCE

EXPERIENCE SEEKERS

ONLINE SAVVY

DISCERNING SHOPPERS

• Over 300,000 members

Breakdown: 18-24 years old: 19.94% 25-34 years old: 24.53% 35-44 years old: 34.65% 45-54 years old: 10.88% Above 55 years old:10%


Confidential

HOW ARE MEMBERS ENCOURAGED TO WRITE REVIEWS?

1 REVIEW SUBMITTED = 1 POINT EARNED TO REDEEM OTHER SAMPLES


WHO ARE OUR INFLUENCERS & EXPERTS?

1. Star Influencers Ambassadors 2. Ambassadors

• Star Influencers are the crème de la crème of our influencers’ community. They have a minimum of 10,000 followers and beyond and walk the talk with their steady following in fields of interest like beauty, F&B, parenting, travelling, lifestyle and fashion. They are the perfect group to engage for awareness campaigns.

Flora – 1 of our many Sample Store Star Influencers

Amanda – 1 of our many Sample Store Ambassadors

• Sample Store Ambassadors make up the majority of our influencers’ community where they are devoted seekers of experiences from beauty, F&B, lifestyle to parenting. These micro-influencers with a minimum of 1,000 following are earnest content generators with honest opinions to boot, which are great if your objective is gunning for conversions.

*Star Influencers can be pre-selected individually. Star Influencers’ content can be vetted before posting.

*Ambassadors cannot be pre-selected individually, however Sample Store will pre-select based on defined filters indicated. Ambassadors’ content cannot be vetted before posting.

• Over 800 influencers community


https://floraisabelle.com/bioderma-sebium-mat-control-bioderma-sebium-lotion/

http://blog.myfatpocket.com/amandayong/2018/06/unicorn-skincares-buttocks-lift-mask/


3. Celebrity Influencers

• Celebrity Influencers are the well known influencers/celebrities in the local market. They are typically very active and outgoing on social media and are very much in the public eye. Fields of interest range from beauty, F&B, parenting, travelling, lifestyle and fashion. Their followers are people who aspire to be like them or just curious about their lifestyle. Great group to engage for awareness campaigns.



4. Editor Ambassadors 5. Beauty Experts

• Sample Store’s in-house Editor’s Felicia is our very own Sample Store resident beauty expert. Felicia owns a lifestyle and beauty blog at fortefelicity.blogspot.com which started out as a hobby on fortefelicity.blogspot.com where it has since grown into a platform where she shares her honest opinions on beauty products and services.

• Sample Store Beauty Experts are cherry-picked from a pool of experts in the beauty field to share their expertise and knowledge with our members. Highly trusted with street cred, they offer periodic advice on the latest and trendiest products in town.

• 4 Beauty Experts

(From top to bottom: Rachell Tan, Beauty & Food Influencer; Vanessa Chia, former Beauty Director of ELLE SG; Dr. Rachel Lim, founder of Ardmore Aesthetic Clinic)


https://www.samplestore.com/connect/content/meet-our-new-sample-store-beauty-expert-felicia




VIDEO CONTENT

Types of content: “Test of time”, product trials and reviews, one-step wonders beauty picks, testimonials, musical samples


INFLUENCERS’ AND MEMBERS’ EVENTS Type of events • Product launches (Steigen, Astalift, Downtown East etc) • Talk Show (Beauty Show by Sample Store x Beauty Keeper) • Annual member event (Giftopia, Kabloom, Kabloom+, Shoppers’ Paradise) • Influencers’ Parties (Hotel Jen, Cafes)


BRANDS ONBOARD Over 400 brands have worked with us for marketing and advertising solutions:



We Can Help You Achieve Your Marketing Objectives

Let our case studies speak for themselves

Confidential

HOW SAMPLE STORE HELPS BRANDS TO DRIVE COMMUNITY AWARENESS

Building Awareness

Content Marketing

Product Launch On Sample Store Post

Campaign Highlights

• Dedicated product page • Social media and EDM shoutout • 3033 qty samples (min. 200,000 reach)

• 3033/3033 redemptions 1696 reviews (55%)

• 1 Editor content (min. 25,000 reach)

• Ambassadors (min. 30,000 reach)

Case Study on Laneige

https://www.samplestore.com/connect/c

ontent/superfood-great-skin-body-

fortefelicity


Confidential


Case Study on Kevin Murphy

Building Awareness

Content Marketing

Product Launch On

Sample Store

Post Campaign Highlights

Sale of Retail Sized Products

• 2 dedicated product pages

• Social media and EDM shoutout

• SKU 1: 500 qty • SKU 2: 500 qty (min. 200,000 reach)

• SKU1: 500/500 redemptions 254 reviews (50.8%)

• SKU2: 500/500 redemptions 265 reviews (53%)

• 8 SKUs on “SHOP” • 24 products sold Each $10.90/40ml

• (2.4% redemption to sales conversion)

• 1 Editor content • 1 Expert review (min. 50,000 reach)

• 1 Star Influencer • 20 Ambassadors

(min. 30,000 reach)


https://www.samplestore.com/kevin-murphy-hydrate-me-wash.html

Confidential


Building Awareness

Content Marketing

Product Launch On

Sample Store

Post Campaign Highlights

Sale of Retail Sized Products

• Dedicated product page

• Social media and EDM shoutout

• 1000 qty samples (min. 200,000 reach)

• 1000/1000 redemptions 335 reviews (33.5%)

• Redirection to their own e-Commerce

site

• 1 Editor content (min. 25,000 reach)

• 2 Ambassadors (min. 2,000 reach)

Case Study on Unicorn Skincare


Confidential


Case Study on Dr Jou event

• Objective: The aim of this event was to celebrate the launch of Dr Jou brand launching on Lazmall. Sample Store’s influencers and members were invited to try on Dr Jou’s products at the event.

• Event: Launch of Dr Jou on Lazmall • Date: 25 August 2018 • Venue: Swissotel The Stamford

Skysuites • Attendees: 70 members + 20

influencers + 10 VIP


Confidential

HOW SAMPLE STORE DOES COMMUNITY OUTREACH

Case Study on Singapore Female Festival

• Objective: The aim of this event at Singapore Female Festival was to acquire new members and reward our existing members. Additionally, the public was offered a sneak peek and exclusive sale of the new 10th year Anniversary Birthday & Perfect 10 Edition boxes.

• Event: Singapore Female Festival • Date: 8 & 9 September 2018 • Venue: Expo


Confidential

HOW SAMPLE STORE HELPS FOREIGN BRANDS TO FIND POTENTIAL IN SINGAPORE MARKET

Case Study on Distributor Network Event for CDRI

• Objective: The aim of this event was to match-make the Taiwan brands who participated in our “Best of Taiwan” campaign with distributors interested in realizing the potential of these brands in the local market.

• Event: CDRI X Sample Store Distributors’ Networking Session

• Date: 27 & 28 September 2018 • Venue: SingPost Centre Loft@7


WHAT CAN WE OFFER? We can help you jet, set and fly with these

customized marketing solutions:

CONTENT CREATION: • Video • Editorial content • Social Media • Email marketing • Dedicated product page • Social Media Management

EXPERTS & INFLUENCERS: • Expert reviews (Website) • Mass Influencers’ reviews (Blog/Video/FB/IG) • Star Influencers’ reviews (Blog/Video/FB/IG)

FULFILMENT AND DELIVERY: • Mass sampling (Free/paid) • Full-sized products on SHOP function • Customized fulfilment by SingPost

ADVERTISING • Website banners • FB ads • EDMs • SMS

EVENTS • Product launches • Branded content show • Annual member event • Influencers’ Parties


Proposal Type 1: Sampling Campaign


Proposal Type 2: Influencers & Experts Campaign


samplestore.com samplestore @samplestore Sample Store

THANK YOU!


Sample Store Media Kit 2019 Store Media...Social Media / Direct sampling on website Benefits: Benefits: 280,000 members & > 800 influencers’ reviews on SampleStore.com Islandwide

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