Media Kit - Akhbarak.net

Akhbarak.net - Media Kit Last  updated  by  the  Marke0ng  Department  ,  June  2013  

Akhbarak.net is the most popular Egyptian news aggregator, founded 2003. Millions of users rely on Akhbarak.net for their daily news from all sources. Akhbarak.net is unordinary news aggregator website which aggregate news from a wide range of news sources (150+) with different trends and areas. Akhbarak.net collects -with no human interference- the similar articles from different sources together in different groups. In addition to that Akhbarak.net also classifies articles for different topics and sections. Akhbarak.net sorts the articles with respect to its importance to the users so that users can know and read what is the breaking news as soon as it happens Finally, Akhbarak.net technology is a powerful software engine to crawl, cluster, rank, and tag any content , language independent.

Brief Overview

Audience Type and Site Statistics

Audience Users spend more almost 8 minutes on site per each visit.

Around 80% of the users visited the site more than 2 times (Aug 2012 – Nov 2012 ), which suggests that the site is engaging enough for visitors to come back.

Akhbarak.net is strongly popular between males from 21 to 50 years old.

18 Million Visits

63 million Page Views

6 Million Unique Users

Traffic over all Competitive Edge • Present on all platforms, WEB, WAP, and Soon on iPhone & Android apps

•  Social media popularity with over 328,000 Facebook fans and 25,000 Twitter followers

•  Alexa #15 Most Visited Website in EG and the 2nd news website.

•  News aggregation for Egypt where you can see the updated News from 20 Minutes, an hour, 4 hours,…etc

Info sources: Google Analytics & Effective Measure

Audience Type and Site Statistics |MENA

Adver&sing  Programs  WEB  Standard  Formats  

Ad Unit Size (pixels) Location Rotation

Leader Board 728X90 Run on Site Main Pages yes

iframe banner 728X90 Run on the news pages no

Medium Rectangle 300X250 Run on Site Main

Pages yes

Take Over (Sponsorship)

2 sides: left 175x1009 &

Right 175x1008

Home Page and section Pages no

Take Over

Leader Board

Medium Rectangle

Take Over

Targeting options: •  Country or geographical region •  Time: specific days or hours •  Ad place:

§  home page, inner page or run-on-site. §  Avoid your ad to appear on the same page with competitor’s ads or with your own ads.

* Rotation ad: your ad will rotate with other ads on the same ad space when the users refresh the page.

Different ad types work to maximize and measure ad program effectiveness:

•  A take-over banner is mostly used for branding.

•  Other banners can be very creative and engaging so that the advertiser achieves their particular goals: whether high level of participation, subscriptions, video-plays or registrations.

Ads Creative: expandable, data capture, video, interactive, rich-media, 3D, Overlay, game. Explore Sarmady’s CREATIVE ZONE.

WEB Creative and High-Impact Displays

Adver&sing  Programs  

Measurements of Success:

•  Impressions: the number of times the ad was viewed.

•  CTR (Click Through Rate): the percentage obtained dividing the number of clicks by the number of impressions. The CTR is usually influenced by the existing awareness of the brand, by the banner’s message, offer, creative and placement, and by the timing of the campaign (whether it is related to any holiday or special event).

•  Video Plays: the number of times a video-ad was played.

•  Submissions/ Registrations: the numbers of people that registered or submitted their information in a data-capture banner.

•  Game Plays: the number of times a game was played. Performance Analysis, Optimization and Reporting: Our team constantly analyzes the performance of the campaign and optimizes the results. At the end of the campaign, we release a report that includes all the results and tips for the way-forward.

Measurements  of  Success  Performance  Analysis,  Op0miza0on  and  Repor0ng    

Key facts Around One million unique users every month on the mobile site. How does it work? Your banner is integrated into Akhbarak.net mobile site by our dynamic ad server DFP for Publisher Different ad types work to maximize and measure ad program effectiveness:

•  Rich Media banners can be very creative and engaging so that the advertiser achieves their particular goals.

Adver&sing  Programs  Mobile  Internet:  banners  

Your banner

Your banner will appear in this space

10 Million

29 Million

83 Million

80 Million

Mobile site & App PLacements Branded Apps Messaging infinite digital innovations

www.sarmady.net

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