Media Kit

Award winning lifestyle radio for the integrated, affluent, and brand conscious South Asian

MEDIA K I T

North Americaʼs longest serving South Asian radio broadcaster

& RADIO RIM JHIM

Award winning lifestyle radio for the integrated, affluent, and brand conscious South Asian

- The average age of Indo Canadians is 31 years old (the median age of mainstream Canadians is over 40)

- South Asians, both Canadian and foreign born, have more university education than mainstream Canadians

- Home ownership is higher in the South Asian Community than in the mainstream community

More than half of ethnic groups surveyed agree with the following statement:

“I rarely see advertising messages intended for me.”

VANCOUVER & TORONTO HAVE THE HIGHEST RATIO OF IMMIGRANTS IN THE WORLD

Toronto

Vancouver

Miami

Los Angeles

Sydney

Melbourne

New York City

Montreal

10% 20% 30% 40% 50%

Statistics Canada 2006-Solutions Research Group

South Asians are now the largest visible community in

Canada, about 1 in 10 people in

Vancouver are South Asian

- In 2009 HSBC reported the median income per South Asian household in Canada is $75 000, about 25% higher than the national average

- Younger immigrant populations are raising families and consume far more groceries, products, and services than older populations

- Immigrant populations continue to upgrade as their status improves: South Asians are more image and brand conscious than average Canadians and convey their success through the value of their homes, cars, and possessions

- In the US, South Asians spend 30% more on credit cards than the average American (no stat available in Canada)

Most immigrants arrive in Canada

with their life savings and a few suitcases of

personal possessions. They

need to purchase

EVERYTHING ELSE to begin their new lives.

IMMIGRANTS--A PROFITABLE DEMO

Cellular Services

Child Care Expenses

Airplane Travel

Electronic Games & Parts

Toys and Childrenʼs Vehicles

Home Entertainment Equipment

Life Insurance Premiums

Mainstream Canadian Households South Asian Canadian Households

19%Greater

10%Greater

23%Greater

14%Greater 8%

Greater

10%Greater

South Asian Consumers Index Higher in All Categories Shown

29%Greater

Statistics Canada: ASB Communications (US Data); Environics Analytics 2009

23 Hours of Daily Hit Music

Chart topping tunes from India,

Pakistan, UK, Canada, and the

USA

Events, Entertainment, and Lifestyle Chatter

We live in two communities--South

Asian and mainstream Canadian.

Listeners tune in for local events

and the latest gossip from Hollywood to Bollywood

Live News, Weather, and Traffic

News headlines, weather

forecasts, and traffic reports are

provided hourly from Mon to Fri

Target Demographic 18-45 Years

The median age of the South

Asian community is 31 years old,

compare that (and accompanying spending habits) to the 45 year

old Canadian mainstream

VANCOUVER'S BOLLYWOOD STATIONRJ 1200’s powerful transmitter ensures a strong, clear signal

that is heard throughout the entire GVRD,the Fraser Valley, Howe Sound and Vancouver Island.

Broadcasting to More South Asiansthan any other Ethnic Station

… transmitting a powerful signal

S. ASIAN % of TOTAL AREA POPULATION POPULATIONGreater Vancouver Regional District 164,365 23%Abbotsford & Mission 17,005 15%Squamish 1,690 12%Vancouver Island 9,270 1.67%TOTAL 192,330

Broadcast Area includes:Population Figures from Stats Can 2001 Census

RJ1200 broadcasts on 1200AM. This powerful signal is clearly heard throughout the GVRD, Fraser Valley, Howe Sound, and Vancouver Island

Shushma DattPresident

Angelina RaiDrive Host

Gopi Sian & Raakhi SinhaEvening Show Hosts

Ramin MahjouriFarsi Host of International Sundays

THE FIRST SOUTH ASIAN STATION ESTABLISHED OUTSIDE INDIA

November 1987 - 6 listeners;

November 2009 - 298 000 listeners! Recognized for its pioneering

status Radio Rim Jhim set the standard for

ethnic broadcasting

when it launched 22 years ago

70% Music

Radio Rim Jhim’s library boasts one

of the most extensive Indian

musical collections in the world,

including folk music, oldies, classics, and classical

News and Talk

Live news broadcasts throughout

the day including a live nightly

report from India. A community calendar keeps listeners up to date

on community events while a daily

open line talk show encourages

listener participation

Prayer Service

South Asians are very spiritual.

Daily prayer services are offered

for India’s major belief systems:

Hindus, Sikhs, Muslims, and

Christians.

Language

Rim Jhim primarily broadcasts in

Hindustani (Hindi), the national

language of India as well as seven

other regional dialects

Target Demographic 35 +

“It will be a competitive

disadvantage to avoid marketing to ethnic groups in

the coming years”Ipsos-Reid

Kuldip Evening Host

NutanMorning Host

ShavillaAfternoon Host

Bala South Indian Radio Host

RATE CARD 30 SECOND ADVERTISEMENTS (PLEASE CONTACT US FOR 60 SECOND & COMBINATION RATES)

54% of South Asians living in Canada are

under the age of 35. As young professionals raising families they represent

the ideal consumer profile

for many businesses including financial,

insurance, retail, cosmetics, real

estate, education, tourism, and much more

*All Rates are Net RJ1200

Radio Rim Jhim

Breakfast Mon - Sat6AM - 10AM

$60.00 $40.00

Mid DayMon - Sat10AM - 3PM

$45.00 $30.00

DriveMon - Sat3PM - 7PM

$55.00 $45.00

EveningsMon - Sat7PM - 12AM

$35.00 $25.00

OvernightMon - Sun12AM - 6AM

$10.00 $10.00

Reach Plan(30% Breakfast, 30% Midday, 30% Drive, 10% Evenings)

$45.00 $30.00

Sundays(International Sundays with programs in Tamil, Italian, Filipino, Farsi, and others)

$40.00 $30.00

RJ1200.com WebsiteRJ1200.com WebsiteRJ1200.com Website

768x90 Banner$20 (cpm) or$200/week

336x280 Sq. Banner$20 (cpm) or$200/week

120x90 Button$10 (cpm) or$100/week

Diversity in Canada 2006-Solutions Research Group

Contact: 110-3060 Norland Ave, Burnaby BC, V5B 3A6, 604-299-1727 or [email protected]