MEDIA CONNECT - presentation of services

MEDIA CONNECT

AN INTRODUCTION TO OUR SERVICES

• MEDIA CONNECT, formerly Planned Television Arts (PTA), has been a respected leader in the media placement field since 1962

• We are a full-service solution with online strategies complementing traditional media channels.

• MEDIA CONNECT offers specialized publicity vehicles including Satellite TV Tours and Morning Drive Radio Tours to maximize visibility of a message

ABOUT |INSIGHT • INNOVATION • INDEPENDENCE

ABOUT |INSIGHT • INNOVATION • INDEPENDENCE

MEDIA CONNECT provides quality media representation to a diverse array of high-profile leaders, Fortune 500 corporations, best-selling authors, leading non-profits,

celebrities, major associations, cultural institutions, pro sports figures, members of faith community, health professionals, and even members of media themselves

• Utilize MEDIA CONNECT to help you:

» Gain exposure for a news announcement, product launch, event or special initiative

» Raise brand awareness by leveraging a timely issue of importance

» Reach millions with one, succinct message

» Increase sales

ABOUT |INSIGHT • INNOVATION • INDEPENDENCE

OVERVIEW OF SELECT SERVICES

SATELLITE TV • RADIO • ONLINE MEDIA

Satellite TV Tour

• 15+ morning TV shows (6:30 am – 11:30 am ET) in major local markets across the country via satellite from our New York-based studio

• We typically book newscasts that lead into national news programs, like The Today Show, Good Morning America, CBS This Morning, and Fox Morning News

• Interviews typically run 2.5-5 minutes in length, and while a majority are live, some are taped

• A record of all interviews is provided on a DVD and/or Beta SP format

MEDIA CAMPAIGNS|SATELLITE TV • RADIO • ONLINE MEDIA

Morning Drive Radio Tour

• 18+ Interviews are coordinated by MEDIA CONNECT’s in-house conferencing service

• Targets “drive time” (7 a.m.-12 p.m. ET) as well as select afternoon, evening and weekend programming

• Listener totals range into the millions

• Interviews can be done from spokesperson's home or office (provided they have a landline available)

• Interviews are typically 10-15 minutes each, and the entire tour will be recorded to a CD with MP3 files.

MEDIA CAMPAIGNS|SATELLITE TV • RADIO • ONLINE MEDIA

Hybrid Media Tours: Satellite TV + Morning Drive Radio Tour

• Even mix of radio and TV is secured for a total of 18-22 interviews

• Sunrise TV news programs and “drive time” radio are targeted

• Interviews take place between 6:15-11am Eastern

• We start with top 50 market DMA and if necessary we move our way down the market rider

• Includes a history reel on Beta SP and/or DVD

• Typically start our outreach 4-6 weeks in advance of tour date, but can facilitate productions more quickly for timely projects

MEDIA CAMPAIGNS|SATELLITE TV • RADIO • ONLINE MEDIA

Online Media

• Focus on community building, engagement and overall outreach to relevant bloggers, microbloggers, traditional online outlets

• In-depth online landscape analyses – identifying key blogs, websites, and social networks of influence

• Organic approach, tailored according to the outlet and overall campaign message

• Community building and outreach services that extend to the work we do with clients on social platforms (Facebook, Twitter, LinkedIn, etc.)

• Work closely with our clients to develop creative and consistent content on each platform, drawing their attention to their target audience and their relevant digital dialogue

MEDIA CAMPAIGNS|SATELLITE TV • RADIO • ONLINE MEDIA

RELEVENT EXPERIENCE

SATELLITE TV • RADIO • ONLINE MEDIA

MARTHA STEWART WEDDINGS | SMTDARCY MILLER • TIPS AND TRENDS FOR WEDDINGS IN 2011

Overview Top Placements

MEDIA CONNECT completed a 4+ hour satellite television tour from an New York studio on behalf of Treasury Wine Estates’ brand, Chateau St. Jean. Chateau St. Jean partnered with Martha Stewart Weddings in this effort.

Talent: Darcy Miller, Senior Vice President and Editorial Director of Weddings, MSLO

Client: Chateau St. Jean (Treasury Wine Estates)

28 interviews booked including stations :

Detroit: WJBK-FOX

Denver: KWGN-CW and KDVR-FOX

Orlando: WOFL-FOX, WKCF-CW

Phoenix: KSAZ-FOX

Seattle: KCPQ-FOX, KOMO-ABC

Raleigh: WRAL-CBS

JAIME AND BOBBY DEEN | HYBRIDBERINGER • THE GREAT STEAK CHALLENGE

Overview Top Placements

MEDIA CONNECT worked with celebrity chefs and authors Jaime and Bobby Deen on a Hybrid Satellite Television and Radio Tour in promotion of Beringer Vineyards, Great Steak Challenge. The Deen Bros. newly released cookbook Get Fired Up! was also promoted and used as a hook for the corporate contest. MC secured 15 television interviews and 10 radio interviews.

Talent: Jaime and Bobby Deen

Client: Beringer (Treasury Wine Estates)

25 interviews booked including:

Houston: KRIV-FOX

Pittsburgh: PCNC-IND/NBC

Minneapolis: KARE-NBC

Bay Area, CA: KNTV (Comcast) - NBC

Get Connected TV: CONN TV (Syndicated)

Chicago: WBIG-AM

Orlando: WQBQ-FM

Leah Ingram| HYBRIDValpak • Couponing in a Digital Age

Overview Top Placements

MEDIA CONNECT worked closely to produce a Hybrid Satellite Television and Radio Tour in promotion of Valpak. An established couponing expert, excellent survey data and visuals worked brilliantly and allowed Media Connect to secure17 television interviews and 5 radio interviews.

Talent: Leah Ingram, Couponing Expert

Client: Valpak

22 interviews booked including:

New York: WPIX-WB

Detroit: WJBK-FOX

Milwaukee: WITI-FOX

Salt Lake City: KTVX-ABC

Memphis: WREC-AM

Voice of America: Internationally Syndicated

Washington, DC: WBQB-FM

Richard Siber| HYBRIDNetZero • Making Sense of Mobile

Overview Top Placements

MEDIA CONNECT partnered with NetZero team to develop newsworthy pitch hooks and advise on the spokesperson search to produce a Hybrid Satellite Television and Radio Tour in promotion of NetZero’s brand re-launch. Key to success was a “news you can use” approach that advised consumers on tips for staying safe while using WiFi; survey data and a plan to educate on the value of a secure Mobile Broadband plan for personal use.

Talent: Richard Siber, wireless consultant

Client: NetZero

19 interviews booked including:

Doug Stephan’s Good Day: Nationally Syndicated Radio

Milwaukee: WITI-FOX

Indianapolis: WISH-CMS

Philadelphia: WCAU-NBC

Hartford, CT: WICH-AM

A PLACE OF REMEMBRANCE | RADIONATIONAL GEOGRAPHIC

Overview Top Placements

MEDIA CONNECT conducted a Morning Drive Radio Tour in support of A Place of Remembrance, the only official companion volume to the National September 11 Memorial. The commemorative book was written by Memorial & Museum staff members, Allison Blais and Lynn Rasic.

Talent: Joe Daniels (9/11 Memorial President) and Anthoula Katsimatides (9/11 Memorial Board Member)

Client: National Geographic

18 interviews booked including:

Kilmeade & Friends: 5,000,000 estimated listeners

Mancow’s Morning Madhouse: 2,500,000 estimated listeners

Daybreak USA: 3,000,000 estimated listeners

The Roundtable: 1,500,000 estimated listeners

The Martha Zoller Show: 500,000 estimated listeners

Dunkin Donuts | RADIORF |Binder

Overview Top Placements

MEDIA CONNECT conducted a Morning Drive Radio Tour in support of Dunkin’ Donuts “Creative Holiday Hostess Tips” program. Among them making sure that you always have extra hostess gifts available (DD Coffee works perfectly) and suggesting coffee grinds to absorb those not so fresh aromas in the fridge!

Talent: Jeanne Benedict, Designer, Chef and Entertainment Expert as well as frequent Today Show guest.

Client: RF | Binder

23 interviews booked including:

Daybreak USA: Nationally Syndicated

Denver’s KOA-AM: #1 News Talk

Oklahoma City’s KJYO-FM: #1 Contemporary Hits.

Mom Talk Radio: Nationally Syndicated

Hotels.com | RADIOFinn Partners | Travel

Overview Top Placements

MEDIA CONNECT conducted a Morning Drive Radio Tour in support of Hotels.com’s “Holiday Travel Tips for Families” program. Offering advice for harried parents who want to make the holidays special for their children tips ranged from shipping gifts to hotels in advance and researching local festivals. For parents trying to save during an already overpriced season Hotels.com offers deep discounts and extras like free breakfasts and resort credits.

Talent: Nicole Hockin, travel industry veteran and author of TravelSmartBlog.com.

Client: Finn Partners | Travel

20 interviews booked including:

Daybreak USA: Nationally Syndicated

Milwaukee’s WTMJ-AM: #1 News Talk

Salt Lake City’s KODJ-FM: #1 Oldies

Mom Talk Radio: Nationally Syndicated

As well as rated programs in Detroit, Boston and Dallas.

Jamaica Tourism Board | RADIOFinn Partners | Travel

Overview Top Placements

MEDIA CONNECT conducted a Morning Drive Radio Tour to promote the Jamaica Jazz and Blues Music Festival as well as the 50th Anniversary of this event.

Talent: Reggae musician, Shaggy!

Client: Finn Partners | Travel

27 interviews booked including:

Tom Joyner: Nationally Syndicated

Philadelphia’s WISX: #1 Hot AC

Mancow: Nationally Syndicated

Tampa’s WHPT-FM: #1 Classic Rock

Detroit’s WDMK-FM: #1 Urban

DAMAGES| ONLINEDIRECTV

Overview Top Placements

MEDIA CONNECT worked with DIRECTV on the promotion of its Golden Globe-winning legal thriller, Damages. We targeted bloggers of influence and interest in the pop culture, media, and television worlds, asking them to post features, reviews, and exclusive content about the show’s premiere on DIRECTV.

Client: DIRECTV

20+ bloggers have placed features, including:

Happiness is a Warm TV (News Observer): 547,563 UMV

Monsters & Critics: 416,848 UMV

Shockya.com: 193,340 UMV

Daemon’s TV: 113,586 UMV

Spoiler TV: 91,242 UMV

TREND REPORT| ONLINEJ. WALTER THOMPSON

Overview Top Placements

Over the last 4 years JWT has hired MEDIA CONNECT to conduct media outreach to highlight company initiatives including Annual Trends, studies on Millennials; The American Dream; and Anxiety and other company initiatives to position JWT as thought leaders.  MEDIA CONNECT is currently wrapping up its work with JWT for its 2012 Annual Trend report, and has so far secured digital placements with: NYT, About.com, Huffington Post, The Economist, The National, and the SFGate.com (SF Chronicle).

20+ bloggers have placed features, including:

About.com: 46,336,600 UMV

Huffington Post: 24,649,900 UMV

The Economist: 2,400,000 UMV

New York Times: 15,96,000 UMV

SFGate: 3,048,300 UMV

Dee Wallace

Howard Schatz

Nicole Hockin

Darcy Miller

Michael Skaff

Harry Connick Jr.

Janet Evanovich

Mario Lopez

EMILY (HOWARD) PRINCIPATO // DIRECTOR, NEW BUSINESS DEVELOPMENTMEDIA CONNECT | FINN PARTNERS // A RUDER FINN GROUP COMPANY301 EAST 57TH STREET NEW YORK, NY 10022 | MEDIA-CONNECT.COM

T: 212.715.1682   E: [email protected]   F:  866.880.2493

Thank You!