Media and Public relations

media

IntroductionMedia use in effective PR may be categorized as: Traditional media

Electronic media

Media

External Internal

•INTERNAL MEDIA

•House journals

•Organizational publications

•Bulletin boards

NEWSPAPER RADIO

TELEVISIONPUBLIC ADDRESS

SYSTEM

EXTERNAL MEDIA

Newspapers A newspaper is a scheduledpublication containing news of current events, informative articles, diverse features, editorials, and advertising.

It usually is printed on relatively inexpensive, low-grade paper such as newsprint.

Remain the store of information.

Radio

Radio is the wireless transmission of signals through free space by electromagnetic radiation of a frequency significantly below that of visible light, in the radio frequency range, from about 30 kHz to 300 GHz. These waves are called radio waves. Electromagnetic radiation travels by means of oscillating electromagnetic fields that pass through the air and the vacuum of space.

TelevisionTelevision (TV) is a telecommunication medium for transmitting and receiving moving images that can be monochrome (black-and-white) or colored, with or without accompanying sound. "Television" may also refer specifically to a television set, television programming, or television transmission.

Public address systemA public address system (PA system) is an electronic sound amplification and distribution system with a microphone, amplifier and loudspeakers, used to allow a person to address a large public, for example for announcements of movements at large and noisy air and rail terminals.

House Journals A house organ (also variously known as an in-house magazine, in-house publication, house journal, shop paper, plant paper, or employee magazine) is a magazine or periodical published by a company for its customers or its employees. May take is various ways : brochurePamphletsMagazineNew paper etc. They do all type of internal communications.

Organizational publications

The publication may take the form of a newspaper, magazine or an in house newspapers. All OP are basically to given information about the

organization . this may include • Staff achievement•Information for achieving organization objective •Strategies for growth etc.

Bulletin board A bulletin board (pin board, pin board, notice board, or notice board in British English) is a surface intended for the posting of public messages, for example, to advertise items wanted or for sale, announce events, or provide information. Bulletin boards are often made of a material such as cork to facilitate addition and removal of messages, or they can be placed on computer networks so people can leave and erase messages for other people to read and see.

Electronic Media

Internet

E-mail

Website

Ecommerce process

Social media

landscape

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