Media Analysis Questions. EQ25:How do sounds, images, and words used on TV, film, radio, and internet support the production? Can I identify visual, sound,

Media Analysis Questions

EQ25:How do sounds, images, and words used on TV, film, radio, and internet support the production?

Can I identify visual, sound, and design techniques in various media?

Can I select the best visual image to reinforce a presentation?

- What Techniques are Used to Attract Attention? Visual Effects such as color, type font and

size, video, photography, drawings, or visual special effects (conflict v. harmony)

Sound such as music, speaking, or special effects

Camera angles: close up, reaction, low angle shot

EQ 26 Can I analyze media? Who is the author? What is the purpose of the message? What techniques are used to attract

attention? How is conflict expressed? How are lifestyles, values, and points of view

expressed? What is omitted from the message, and what

is included?

1 - Who is the Author?

A company selling the product? A candidate for a political office? A provider of information as a public service?

2 - What is the Purpose of the Message? To inform you? To persuade you to buy something? To persuade you to take a certain action? To entertain you? To present a conflict? To express an emotion?

3 – How is Conflict Expressed? What types of conflict does the media

represent? Person v. person Person v. Environment Person v. Technology Person v. Self

How is that conflict expressed using visual and sound techniques?

Conflict in Media

Conflict in Media (Continued)

Harmony in Media

Color in Media

Color in Media and AdvertisingRed The color of fire and

blood – conveys energy, love, war, power

It brings text and images to the foreground.

Yellow The color of the sun – conveys joy, cheerfulness, happiness.

Attention getter, also for promoting leisure.

Blue The color of the sky and ocean – conveys trust, loyalty, wisdom, confidence.

Provides a calming effect.

Color (Continued)Purple It is found rarely in

nature. Symbolizes power, nobility, luxury, and ambition

Represents wealth and extravagance.

Green Green is the color of nature. Conveys growth, harmony, freshness.

Strong emotional correspondence to safety and healing.

Color (Continued)Black Conveys power,

elegance, formality, death, evil, and mystery.

Can represent strength and authority. As a background it makes many other colors stand out.

White Conveys light, goodness, innocence, purity.

Suggests simplicity, cleanliness.