COMPANY PROFILE
May 18, 2015
COMPANY PROFILE
WHA
T W
E DO
TWO INDEPENDENT CONSULTANTS
Luc Galoppin @lucgaloppin
Luc picked up his organizational change skills on large scale ERPprojects and is the author of the book Managing Organizational Change During SAP Implementations.
experience:+14y organizational change managementW
HO IS
MED
EMER
KERS
?
Koen Delvaux @kodel
Koen combines market and technology insights to discover new business opportunities.
experience:16y innovative projects11y telecom experience
MOSTLY LARGE, COMPLEX, CHANNEL BASED ORGANIZATIONS
CUST
OMER
S
OUR VISION
Social media leads to more transparency, causing customers and partners to be involved in the internal business processes, making them part of your organization. Your own employees are the catalyst for this movement.
SOCIAL MEDIA LEADS TO LIQUID ORGANIZATIONS
OUR APPROACH
1. ANALYSIS / STRATEGYYour position - Your ambitions - Your compass
2. EXECUTION
3. TRANSFER
The creation of a core team in your organizationThe roll-out of a social architectureYour presence on social media and in social networks
To an internal Social ArchitectTo a team of internal reportersTo the CCO (Chief Customer Officer)
1. A
NALY
SIS
A social media audit with 4 dimensions and 10 measuring points to define your strategy.
COMMUNICATIONconnectivityidentity
skillsknowledgeattitude
rolesresponsibilitiessupport
leverage activitiesdashboard
What can you do with social media?
LEARNING
What training do we need?
ORGANIZATION
How do we support our own staff?
PERFORMANCE
How do we measure our results?
2. E
XECU
TION
Community management
Reputation management
Content creation
Copywriting
Applications & pages
Video interviews
We focus on project/program management, process structure across departments and training. Your own staff can fulfill the different roles themselves.
3. T
RANS
FER A social architecture that is using the network of people
Social media integrated in your organization,not as a separate silo or communications instrument
Change management - how to redefine impacted jobs
External consultants (like us) are no longer needed
TOOLS USED
SOCI
AL M
EDIA
COM
PASS
Huidige'posi+e'
Gewenste'posi+e'
COMMUNICATIE' LEREN'
VERBONDENHEID'
IDENTITEIT'
VAARDIGHEDEN'
KENNIS'
ATTITUDE'
ROLLEN'
VERANTWOORDELIJKHEDEN'
SUPPORT'
HEFBOMEN'
DASHBOARD'
ORGANISATIE'PERFORMANTIE'
TOESCHOUWER'
SPELER'
SPELVERDELER'An instrument developed by MedeMerkers
Puts your organization in line with customers
Identifies problem areas and guides your strategy
LIQUID ORGANIZATION MODEL
A model to transform organizations and make them liquid by using internal and external social media exposure
Huidige'posi+e'
Gewenste'posi+e'
COMMUNICATIE' LEREN'
VERBONDENHEID'
IDENTITEIT'
VAARDIGHEDEN'
KENNIS'
ATTITUDE'
ROLLEN'
VERANTWOORDELIJKHEDEN'
SUPPORT'
HEFBOMEN'
DASHBOARD'
ORGANISATIE'PERFORMANTIE'
TOESCHOUWER'
SPELER'
SPELVERDELER'
PILOTtry
asse
ss adjustrepeat
AWAKE DEPLOY EMBED SUSTAIN
brandcu
stom
er n
eeds
busin
ess n
eeds
productcommunity
corporate responsibility
operationalefficiencylegal com-
pliance
strategic differentiationrevenue growth
SOCIAL ARCHITECTURE
STAGED APPROACH
Phase AWAKE DEPLOY EMBED SUSTAIN
Department in charge marketing operations HR corporate
MedeMerkers contribution
audit, define strategy, run pilot project, program mgt.
training, toolchain design, partner selection
change management, conversion mkt.,
customer process mgt.
cocreation & innovation, roles & responsibilites,
Customer responsibility employees for trialeliminate roadblocks for social media core team C-suite sponsorship
Customer in boardroom (CCO)
Conversation Manager
Tools(functional scope)
Facebook, Twitter, Linkedin, Yammer
(soc. med. platforms)
Hootsuite, Engagor, Radian 6, Twitspark
(monitoring)
Jive Engage, Lithium, Salesforce.com (social CRM)
Rypple, Ning, BlueKiwi, custom dev.
(employee engagememt)
Instruments Social Media CompassSocial Performance
DashboardChange Management
Methodology Social Architecture
Outcome Definition of success (ROI)
Integrated social media marketing
Consistent customer experience Liquid Organization
PHASED PROJECT PLANNING
INTERESTED?
MedeMerkers
Grote Steenweg 146
3400 Landen
0478/48.21.11
twitter: @medemerkers
www.medemerkers.be