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“I ask existing users of a product
how they would feel if they could no longer use the product.
SEAN ELLIS
Example: We proved that Google Analytics has product/market fit
“If you’re above 40% of the people saying they’d be very disappointed, I tend to say you’ve found product/market fit, and if
you’re less than that, you haven’t.
SEAN ELLIS
The core product/market fit question
★ Segment the rest of the responses with this question
★ Open-ended responses help you understand why
★ Can be asked independently or as part of other survey questions
Do you have product/market fit?
★ Nobody really cares about your product!
★ Find insights from very disappointed & somewhat disappointed responses
★ Go back to the drawing board to try something different
Do you have product/market fit?
★ Almost there…
★ Figure out the difference in very disappointed & somewhat disappointed responses
★ Product and / or customer segment tweaks can get you there
What are alternative solutions to the problem you solve?
★ Learn what people consider as alternatives
★ Helps define your market and opportunity
★ Responses will validate / invalidate your own ideas
What’s the benefit of your solution?
★ Discover the core use case(s) for your product
★ Helps inform your value proposition for positioning
★ Turn into multiple choice question for future surveying
Do people tell others about your solution?
★ Learn what words people use to describe your product to others
★ Helps assess word of mouth for your product
★ Identify invite and sharing opportunities
Who is your solution most valuable to?
★ Learn more about the type of people that will value your product
★ Helps figure out market segmentation
★ The target customer might not be who you are thinking
How do you improve your solution?
★ Find out what people want improved
★ Helps with determining future product direction / roadmap
★ Discover things you weren’t thinking of improving
Learn from 731 product/market fit survey responses about Slack:
bit.ly/slackpmfit
There are even more ways to assess product/market fit qualitatively…
“You’ll create the best product if you know more
about customers than your competitors and you act on that knowledge.
HITEN SHAH
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