Empowering Meaningful Innovation www.lucaleonardini.com Meaningful business is profitable business.
Nov 11, 2014
Empowering Meaningful Innovation www.lucaleonardini.com
Meaningful business is profitable business.
Empowering Meaningful Innovation www.lucaleonardini.com
“None of them started alone.”
Empowering Meaningful Innovation www.lucaleonardini.com
“None of them wanted to become rich.”
Empowering Meaningful Innovation www.lucaleonardini.com
The MEANING
is the value
Empowering Meaningful Innovation www.lucaleonardini.com
NOT the money.
Empowering Meaningful Innovation www.lucaleonardini.com
Innovation MUST be
meaningful.
Empowering Meaningful Innovation www.lucaleonardini.com
“The best reason to start a business today
is to make meaning;
it’s to create a product or service
to make the world a better place.”
Guy Kawasaki
Empowering Meaningful Innovation www.lucaleonardini.com
“A business has to be involving,
it has to be fun and
it has to exercise your creative instincts.”
Sir Richard Branson
Empowering Meaningful Innovation www.lucaleonardini.com
Chip Conley
“There is a strong connection between
creating employee happiness and
the tangible of financial profits.”
Happy employees + Happy Customers = Profitable Business
Empowering Meaningful Innovation www.lucaleonardini.com
Tony Hsieh
“We did not want to just sell shoes.
It was not even into shoes, but
I was passionate about customer service.”
Empowering Meaningful Innovation www.lucaleonardini.com
What to do?
Empowering Meaningful Innovation www.lucaleonardini.com
Develop Customer focused
strategies
Empowering Meaningful Innovation www.lucaleonardini.com
Work on the
UXUser eXperience
to improveCustomer Satisfaction
Empowering Meaningful Innovation www.lucaleonardini.com
How?
Empowering Meaningful Innovation www.lucaleonardini.com
Apply three
strategic leverages3
Empowering Meaningful Innovation www.lucaleonardini.com
Eliminate wastes, improve profit margins, reduce costs, create continuous improvement.
strategyLean six Sigma
Empowering Meaningful Innovation www.lucaleonardini.com
Social Media is an extension of the business strategy,it accelerates the achievement of major business objectives.
strategyweb marketing
Empowering Meaningful Innovation www.lucaleonardini.com
strategycontent management
To build effective and flexible processes and to align the communication governance to the market needs.
Empowering Meaningful Innovation www.lucaleonardini.com
They are relevant tothe business environment
Empowering Meaningful Innovation www.lucaleonardini.com
Customers & Employees’ Happiness
meansFinancial Profits
Empowering Meaningful Innovation www.lucaleonardini.com
effective
meet customer expectations
means that you’ve been
Your Customer is satisfied.
Empowering Meaningful Innovation www.lucaleonardini.com
very effective
meet customer desires
means that you’ve been
Your Customer is very satisfied!
Empowering Meaningful Innovation www.lucaleonardini.com
exceeded expectations
meet unrecognized customer needs
means that you’ve
Your Customer is “Happy!”
Empowering Meaningful Innovation www.lucaleonardini.com
The winning mentalityYou can follow Luca Leonardini on:
Empowering Meaningful Innovation