McLaren presentation at the Chief Data Officer Forum

CHANGING THE GAME WITH DATA ANDWITH DATA AND ANALYTICSHong CAO, Head of AnalyticsMcLaren Applied Technologies, APAC

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McLAREN:

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McLAREN: A HISTORY OF PERFORMANCE & INNOVATION

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DATA UNDERPINS EVERYTHING WE DO

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McLAREN RACING DATA CYCLE

SIMULATIONAND

SIMULATOR

CONCEPTS & DESIGNANALYSIS

SETUP AND STRATEGY OPTIMISATION

DESIGN PRE-RACE ANALYSISDATA

MANAGEMENTMANAGEMENT AND

VISUALISATION

PERFORMANCE AND COMPETITOR ANALYSIS

REAL-TIME DATA

LIVE MONITORIN

G AND STRATEGY

POST-RACE ANALYSIS

ADVANCED TELEMETRY

MOTORSPORT:

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MOTORSPORT:OUT IN POLE POSITION

FUELLINGFUELLING MOTORSPORT VICTORIES FOR ALL TEAMS INALL TEAMS IN FORMULA ONE

F1F1 Sim latorSim lator

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F1F1--SimulatorSimulator

IIMMERSIVE MMERSIVE OOENVIRONMEENVIRONME

NTS: NTS:

INTERACTIVE INTERACTIVE CAR CAR DEVELOPMENTDEVELOPMENT

CORE

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Sensors

CORETECHNOLOGY PLATFORM

InformedIntervention

PlannedIntervention

Sensors, Data Capture and SensorsIntervention

Auto-Regulated Response

pTransmission

NextTime

RightTime

RealTime

SensorsData Logging

and TelemetryVolume, Speed,

Real-Time

Time Time Time

Analytics

Electric Propulsion Real Time Control

Decision Support

Embedded Control

Decision Support

Electric Propulsion

Decision Support

Embedded Analysis

Analytics

Historic and Real-Time

Data

Data Driven DesignVisualisation Data Driven DesignSimulation

OUR FOCUS:

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OUR FOCUS:INDUSTRIES

TRANSPORTTRANSPORTHEALTH & WELLNESS

ENERGYENERGYCONSUMER GOODS

MOTORSPORT

TRANSPORT:

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HOW DO YOU

TRANSPORT:AIR TRAFFIC MANAGEMENTWITH NATS

HOW DO YOU INCREASE AIRPORTAIRPORT CAPACITY WHEN THERE ISWHEN THERE IS NO ROOM TO MANOEUVRE?

ENERGY:

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ENERGY:SMART SYSTEM FOR EXPLORATION AND PRODUCTION DRILLING

WHEN DRILLING KILOMETRES UNDERGROUNDWHY WOULDN’T YOU SIMULATEYOU SIMULATE EVERY MOVE?

HEALTH AND WELLNESS:

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HEALTH AND WELLNESS:THE ULTIMATE LIFESTYLE

HOW DOESA BLACK BOXHELP HIGHHELP HIGHPERFORMERSSTAY AT THEIRSTAY AT THEIR PEAK?

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CONSUMER BRANDS:CONSUMER BRANDS:WEARABLE TECHNOLOGY

“ McLAREN ARE McLAREN ARE RECOGNISED AS WORLD LEADERSWORLD LEADERS IN DATA MONITORING AND PROCESSING ANDPROCESSING AND USER INTERFACE DEVELOPMENT“O

ENERGY:

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ENERGY:OPTIMISED DATA CENTRE DESIGN AND OPERATIONS WITH IO

HOW DOES HISTORICALDATA MAKEDATA MAKEPREDICTINGTHE FUTURELESS RISKY?

CONSUMER BRANDS:

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CONSUMER BRANDS:PERFORMANCE BIKE DESIGN WITH SPECIALIZED

“WE LEARNTWE LEARNT MORE ABOUT BIKE DESIGN INBIKE DESIGN IN 6 MONTHS THAN OVER THE LAST 10 YEARS”LAST 10 YEARSMARK COTE - SPECIALIZED

HEALTH AND WELLNESS:

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HEALTH AND WELLNESS:PATIENT CARE PATHWAY OPTIMISATION

HOW CAN WE MAKE A BIG IMPACT ON OBESITYONE LIFESTYLE CHANGE AT A TIME?CHANGE AT A TIME?

ENERGY

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ENERGYMINING & RELIABILITY MANAGEMENT

ASSET CONDITIONASSET CONDITION MONITORING

HOW CAN WE PREDICT THEPREDICT THE REMAINING USEFUL LIFEUSEFUL LIFE FOR A TRUCK?

HEALTH AND WELLNESS

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HEALTH AND WELLNESSSLEEP QUALITY

HOW CAN WE QUANTIFY SLEEP QUALITY FROMQUALITY FROM READINGS OF ECONOMICECONOMIC SENSORS？

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CAN IT BE DONE?DONE? DEFINITELYDEFINITELY