Customer SOLUTION PROVIDER Management Exchange Network ... · the last four as Chief Marketing Officer James Keady Head of Digital, Social And CRM McLaren Automotive • Responsible

16 – 17 September 2014London, United Kingdom

Enterprise Collaboration | Digital & Technology Innovation | Customer Experience Excellence

SOLUTION PROVIDERINFORMATION PACK

Independent Research Partner

Developed by

CustomerManagementExchange Network

CustomerManagementExchange Network

www.customermanagementexchange.com

www.digitalmarketing-exchange.com

“The format of the Exchange with the

pre arranged meetings is super efficient.

If I was trying to do that through cold

calling and traditional methods it would

take many months to get the same

amount of high level meetings with the

right attendees and the right people.”

VP Sales and Business Development,

The Smart Cube

Featured Partner

Welcome to the Digital Marketing Exchange

FACT: Customers have control. They can buy from anyone, anywhere in the world at the click of a button, and can tell billions of people everything they think within seconds. Digital can therefore no longer be treated as ‘just another channel’. Its part of how consumers engage with the brands they buy from, and it’s why the technology budget for many CMOs now rivals that of their IT counterparts.

The Digital Marketing Exchange has been designed for strategic digital and marketing executives who are driving their digital transformation efforts.

“In the age of the customer, CIOs and CMOs must work together to satisfy and to strategically engage customers throughout their life cycle to drive business growth. This need for collaboration is now bigger than ever before” Forrester Research – March 2014

Exchange Solution Providers:

Solution Providers are invited based on the requirements of attending delegates. The solution providers at the Digital Marketing Exchange specialise in the following areas:

• Digital Marketing Communications and Channels

- Web

- Email

- Mobile

- SMS/ Text Messaging

- Online Communities

- Social Registration

- Online Advertising   

- Brand Strategy

- Design and Creative

- Viral marketing

- Affiliate Marketing

- 3D Printing   

- Search Engine Optimisation

- Paid search/ Pay-per-click

- Digital Content Development   

- Blogging/ RSS/ News Feeds

- Online Event Management

- Online TV & Video

• Software & Technology Solutions

- Analytics Tools

- eCommerce

- Marketing Automation

- Mobile Applications

- Content Management Systems

- Digital Asset Management

- CRM

- GPS/ Marketing-to-Location

- Gamification

- Customer Experience Management

- Digital Signage

- Interactive Kiosks

- Augmented Reality

- Digital Loyalty

- User ID Management

Visit www.digitalmarketing-exchange.com for a full list of Sponsor Partners

The Exchange Concept An Exchange is a unique, invitation-only meeting driven by pre-scheduled business meetings between qualified solution providers and senior decision-makers.

Thought-provoking conference sessions, executive roundtables and innovative networking opportunities round out the agenda, resulting in two days of focused, structured business development.

Unlike traditional conferences or tradeshows, the primary focus and benefit of the Exchange is for new relationships to be forged and existing partnerships to be enhanced.

Exchange only invites executives with the highest credentials and solution providers with the most cutting edge capabilities to ensure a true peer-to-peer learning and networking forum.

Staying ConnectedThe Digital Marketing Exchange doesn’t just provide you with a once-a-year opportunity to meet with your peers. Through a range of online channels we’re delighted to be able to facilitate all year round learning and networking for the digital marketing community. Stay connected through twitter, YouTube, LinkedIn and our online Resource Library, and get the latest news, event updates, exclusive videos, whitepapers and more!

@cmexchange / #DM_EX

Gain lifetime access to the Customer Management Exchange Network

LinkedIn Group

www.youtube.com/CMxchange

Visit our online Resource Library for complimentary content

44 (0) 207 368 9484www.digitalmarketing-exchange.com

16 – 17 September 2014, London, United Kingdom

16 – 17 September 2014, London, United Kingdom

44 (0) 207 368 9484www.digitalmarketing-exchange.com

Leading Case Studies, Discussions & Debates In 2014 Will Be Led By:

Suki ThompsonFounding PartnerOystercatchers• One of the two original founders of Oystercatchers• A regular contributor to the national and marketing press• Chairman of The Marketing Society

Sally CowdryMarketing and Consumer Director (CMO)Camelot• Responsible for the strategic commercial performance of The National Lottery brand portfolio across the UK• Former CMO of Telefonica O2

Tom MalleschitzDirector of Marketing (CMO)Three• Responsible for all marketing activities including brand and advertising, product, commercial finance and strategy• Spent 10 years at Three Austria; the last four as Chief Marketing Officer

James KeadyHead of Digital,Social And CRMMcLaren Automotive• Responsible for the global digital team within the McLaren business.• A leader on strategy, planning and execution across digital marketing, content, social media and CRM.

Sameer SinghVP and GlobalMedia HeadGlaxoSmithKline• An expert in growing businesses through digital• Previous roles held include Lowe Advertising, Gillette and Procter & Gamble

Robin RavenVP DigitalThe Economist• Responsible for the experience of over 600,000 readers who read the The Economist on iOS, Android and other devices• With circa 10 years digital experience, Robin is an expert in creating harmonious digital environments to drive businesses

Andreas SchnebleVice President Digital MarketingKaspersky Labs

• Leading developer of secure content and threat management solutions• Responsible for implementing technologies and campaigns across digital resulting in double-digit growth

Melissa HopkinsGlobal Head of BrandMarCommsVodafone• Large multi-disciplinary team to globally lead and deliver brand purpose through all things digital• Over 18 years’ global experience in building, driving and maintaining presence through marketing and digital

Sonia SudhakarDirector of DigitalITV• Responsible for the improvement of all things digital across ITV, including new digital iniatives• Previous roles include Virgin Media, The Telegraph and lastminute.com

Jonathan EarleHead of Customer StrategyAnd DevelopmentO2

• Responsible for creating, developing and deploying the long term strategy for Consumer Marketing across O2• Marketing Executive with over 20 years experience in all commercial marketing disciplines

Mo BulbrookBoard MemberCommercial DirectorCheapflights• Responsibe for implementing digital strategies that can lead to a direct ROI for the business• Over 20 years experience in the marketing field• Anexpert in generating revenue streams from all things digital

Luisella GianaHead of DigitalEMEAGoodyear Tire & Rubber• Responsible for defining and driving digital (online, mobile and social) strategy across EMEA• Previous Marketing roles include Yellow Pages and Skype• Over 10 years of international B2C and B2B marketing experience

Adrian Garcia-SierraHead of DigitalAxawealth• Leading AXA’s digital transformation, digital strategy and digital policy /governance• Extensive experience in driving a ‘digital first’ culture across multiple matrix teams• 21 Years involvement in the digital space

Dirk VollmannHead of MarketingBMW GroupFinancial Services• Responsible for all across channel marketing campaigns• With over 15 years experience, Dirk is an expert in setting corproate strategies that include digital transformations• Recently implemented a CRM innovation tool which increased customer retention rates

Ryan SkinnerSenior AnalystContent MarketingForrester• Responsible for helping marketing leaders gain the best possible advantage from the use of branded content.• Over 16 years experience navigating the rich and complex field of Marketing for both B2C and B2B customers

The Exchange Format

As an Exchange Solution Provider, you will have the opportunity to build your own tailor-made itinerary on our secure website, which means that every session, business meeting and discussion group you attend is tied to your specific business development objectives.

Three weeks in advance of the event, delegates and solution providers receive passwords to the Exchange website. All attending executives will have completed a detailed profile, including information on their specific responsibilities, current and future initiatives and budgets, as well as specific products and services they are actively seeking.

You select the executives you wish to meet in order of priority based on their profile. At the same time, delegates are reviewing the solution provider profiles based on their specific requirements.

Meetings are then pre-scheduled based on mutual matches – where the executive has requested to meet with your company and you have requested to meet with them. You will only be meeting with executives that have an interest in your product or service.

Your meeting itinerary will be provided to you two weeks prior to the event, allowing you to fully research and prepare for your one-to-one business meetings.

Exchange Itineraries Are Intensive But Effective

The time saving format of Exchange means that you will onlybe meeting with decision makers and more specifically, thosewho are currently implementing their digital marketingstrategies. You will not spend any wasted time ‘kickingtyres’ with potential prospects or networking with mid-levelmanagers. You will simply spend 20+ hours conductingbusiness with the most qualified Digital Marketing executivesacross the globe that will fill your sales pipeline for the next12-18 months.

“We’re walking away with 5 potential projects, with clear actions agreed upon here” Account Executive, Infor

“You look at the calibre of the businesses that we’re getting, the opportunity to get some really great time in front of and just the overall format; it seems an obvious choice for us to come along and it’s been great” Enterprise Field Sales, ExactTarget

“The format and the information you provide beforehand is exceptional, because it means we get direct information about the interest of that customer before they arrive and we can be a bit more informed, we can tie the two together and have a great conversation straight away” CRM Solution Sales Development Director, Oracle

Typical job titles of attendees include:

• Chief Marketing Officer• Chief Information Officer• Chief Digital Officer• Global Head / VP / Director of: - Digital Marketing - Digital Engagement - Analytics - Social Media Marketing - Digital Content - Brand Marketing - Online Strategy - Mobile Marketing - eCommerce - mCommerce

Representing digital marketing institutions from leading B2C and B2B sectors including:

• Retail• Financial Services (retail, commercial and insurance)• Telecommunications• Travel• Hospitality• High tech• Manufacturing• Consumer Goods• Energy• Utilities• Public Sector• IT

Who qualifies to attend?We qualify all attendees on job function and strategic responsibility to ensure you’re guaranteed to meet and engage with an elite group of digital marketing experts. Every attendee must have an active project within their digital marketing function, and must answer ‘yes’ to two of the following criteria in order to gain an invitation:

• My company’s annual turnover is £1 billion or above• I sit in the C-suite or report directly to the C-suite• I control or directly influence where digital marketing budget is spent• I control or directly influence corporate strategy at regional, divisional or group level• I have a personal annual budget of £1 million or above

Digital Marketing Exchange Delegates

Example Exchange Schedule

09:00 Chairman’s Welcome

09:10 Keynote Address

09:40 In-depth Case Study

10:25 One-to-One Business Meetings

11:00 One-to-One Business Meetings

11:35 Interview with Industry Leader

12:10 One-to-One Business Meetings

12:45 One-to-One Business Meetings

13:15 Lunch

14:20 Interactive Panel Session

14:55 One-to-One Business Meetings

15:30 One-to-One Business Meetings

16:05 One-to-One Business Meetings

16:40 Roundtable Discussions

17:10 Closing Keynote Address

17:40 Chairman’s Close

17: 45 Evening Networking Function

16 – 17 September 2014, London, United Kingdom

44 (0) 207 368 9484www.digitalmarketing-exchange.com

Job Title Company

CIO Coca-Cola Bottling

VP, Digital Marketing Europe MasterCard

Global VP of IT - Digital and Technology Nestle

Global Digital Marketing Directo AstraZeneca

VP End User Technology JP Morgan

Global Head of Digital Marketing Scandinavian Airlines

European Digital Marketing Director Walt Disney

Director IT  Business Relationship Customer Burberry

Digital Marketing Director Nike

Head of Digital Marketing Communications HSBC

Head of Digital Marketing LV=

Director eCommerce Belstaff

MD, Digital Banking Barclays

Director of Business IT Deutsche Post DHL

Head  EMEA Online Microsoft Stores Microsoft

Director of Digital Standard Life

Director of Digital Marketing GlaxoSmithKline

Director eCommerce Accent Clothing

Head of Ecommerce Operations & Customer Services Labelux

Your registration includes: • Access to secure Exchange website pre-event which includes software assistance and meeting selection support from Exchange Managers, delegate pre-qualification, access to delegate profiles, your company profile on website providing detailed exposure to entire delegation

• Private Company Meeting area, including signage

• Access to all networking functions

• Pre-event marketing and on-site branding, plus a variety of exclusive sponsorship opportunities

• Company logo and profile in on-site full colour catalogue

• Detailed itinerary (including meetings, sessions, networking breaks and meals) from time of arrival to time of departure

• Dedicated IQPC Exchange Account Manager pre-event and on site to assist with any logistical or scheduling requirements

• Access to all speaker presentations and documentation

• Lifetime access to the Customer Management Exchange Network LinkedIn Group

• Forrester Research complimentary report

A sample of senior digital marketing executives who have attended previous Exchanges include:

Solution Provider OpportunitiesYour customised package will be developed based on your current market penetration strategy, from one of the following:

** Includes category exclusive speaking opportunity (keynote)* Includes Think Tank discussionIf you have the expertise and would like to be positioned as a thought leader at this executive level forum, compliment your business meetings with a keynote speaking opportunity or interactive Think Tank discussion (subject to content and availability). Enquire today for further details as space is limited.

Platinum** 20 3 (includes 1 speaker pass)

Gold Plus* 20 3 (includes 1 speaker pass)

Gold 20 2

Silver Plus* 10 2 (includes 1 speaker pass)

Silver 10 1

Package No. of one-to-one meetings

No. of attendee passes

“The quality of the Exchange delegates is significantly higher than most events...Exchange events have packed a higher quality of attendees due to the rigorous process that goes into filtering out and actually matching the attendees to the supplier requirements”

Director, EMEA Marketing, Lithium

44 (0) 207 368 9484www.digitalmarketing-exchange.com

“It is probably one of the most effective ways of us meeting senior people. It’s something I’ll be encouraging my marketing department to be involved in this year”

CMT Account Manager, SDL

16th - 17th September 2014, London, United Kingdom

*Please note this is a sample only. The company names and job titles below have been reordered to protect the identity of the specific individuals who have attended.

Customer Management Exchange NetworkIf you like the format of the Exchange, take a look at what else the Customer Management Exchange portfoliohas to offer at www.customermanagementexchange.com

CustomerManagementExchange Network

CustomerManagementExchange Network

Independent Research Partner

Supporting Partners

Venue: Hilton London, Syon Park

Exchange venues are very carefully selected. We believe that the backdrop and ambience are crucial to the success of an Exchange. By tying in rich traditions, historic significance and unsurpassed quality at stunning locations across the globe; these venues present the perfect setting to conduct business and meet a peer group of senior strategists. Our hotels provide a productive retreat, ensuring that you are able to focus on your priorities for participating in this Exchange.

If you are interested in

attending any event from

our Customer Management

Exchange Portfolio please

contact the team on

+44 (0) 207 368 9484 or

at [email protected]

16th - 17th September 2014, London, United Kingdom

44 (0) 207 368 9484www.digitalmarketing-exchange.com