MCFC 2011 2012 at a Glance

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MANCHESTER CITY

2011-12 AT A GLANCE

7/30/2019 MCFC 2011 2012 at a Glance


With their first top flight titlein 44 years, the 2011-12 season wasa historic one for Manchester City.But the Premier League trophytells only part of the story.It is ust one of many indicators

of progress towards the Club’slong-term ambition – set out bySheikh Mansour bin Zayed in 2008– to establish a more successful,sustainable and internationallycompetitive football club thatremains at the heart of its community.

CONTENTS

Football04 Record-breaking Premier League campaign06 Stabilisation of first team squad07 Nurturing local talent in the Academy08 Integration of coaching and education in the Academy

Fans0 A great matchday experience for all the family2 In tune with the local fan base4 World class social media engagement with our fans

Community6 Extending roots in the local community8 Raising profile of community activities with fans0 Benefits of new Academy plans

Commercial & Operations2 Delivering off the pitch4 Expanding the global fan base

Awards6 Award winning performances by MCFC

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04 FOOTBALL

RECORD-BREAKING PREMIER LEAGUE CAMPAIGN

Premier League games won and lost in the last four seasons

WON LOST

2011-12

5

2009-10

7

2010-11

9

2008-9

18

2008-9

15

2009-10

18

2010-11

21

2011-12

28

MCFC won the Premier Leaguetitle in 2011-12 with the Club’shighest ever tally of games won,and lowest ever tally of games

lost, in top flight football 20 more goals thanMCFC’s previous bestin the Premier League

93 GOALS

POINTSAn all time club recoin the top league*

* End of season tables prior to 1981-82 recalculated to award three points for a win

CONSeCuTIvehOme wINS

A new PremierLeague record

UK TV vieers forCity-Uite erby atte Etia Staium,te iest-rati sporti eveti Sky’s istory

Live commetaryteams osite fromoverseas broacasfor City-QPR o telast ay of te seaste iest recorfiure for a PremieLeaue ame

Icrease i totalUK TV viei oflive Premier Leauames ivolvi MCFC compare toprevious seaso

US TV vieers forCity-Uite erby atte Etia Staium,te iest everlive cable TVauiece i teUS for a PremierLeaue ame

4.0 m

65% 1 m +

ource: Manchester City, Opta

Unprecedented interest in the 2011-12 title campaign

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06 FOOTBALL

STABILISATION OF FIRST TEAM SQUAD NURTURING LOCAL TALENT IN THE ACADEMY

MCFC bought fewer players thanthey sold in 2011-12, following asteady reduction in player signingssince 2008-9

77% of players in MCFC’sFootball Academy are drawnfrom the local area

PLAYERS SIGNED PLAYERS SOLD

2008-09 2009-10 2011-122010-11

9

5

7

2

0

layers

ource: Manchester City Source: Manchester City

irst team player activity, 2008-09 to 2011-12

Geographical split of Academy players in 2011-12 season

44%MANCHESTER

33%GREATERMANCHESTER

23%OTHER

11

7

10

6

8

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08 FOOTBALL

INTEGRATION OF COACHING AND EDUCATION IN THE ACADEMY

The Academy provided almost1,600 player-hours of coaching per week in 2011-12

2011-12 season

81/4 8 1/4 81/4

14

UndER 9S UndER 12S

UndER 15S

UndER 13S

UndER 16S

UndER 11S

UndER 14S UndER 18S

111/4

12 1212

111/4

Weekly coaching hours for each age group in Academy

Improved academic performance from Academy students’ attendance at St Bede’s College

Academy stats for 2011-12

ource: Manchester City

UndER 10S

plars inAcad,fro ndr-9sto ndr-18s

incras innbr ofAcad plcopard tprios

fll ti stait a fll-tcoac for a rop

xpnditron t Acad

of MCFC scolars at St Bee’sere reporte to ave improvei oe or more subjects

of MCFC scolars at St Bee’srecore effort raes of ‘oo’or ‘excellet’ i teir subjects

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0 FANS

A GREAT MATCHDAY EXPERIENCE FOR ALL THE FAMILY

MCFC is the most improvedPremier League Club for customerservice over the last five years

Proportion of respondents who agree with the statement:my Club offers better service than it did 5 years ago'

MCFC is the most improved Premier League Club for child-care facilitiesand a more child-friendly environment over the last five years

Number 1s included

MANCHESTER CITY FANS AVERAGE FOR FANS OF ALLPREMIER LEAGUE CLUBS

ource: Premier League Match Attender Survey 2011-12

53%82%

1ST

2ND 2ND 2ND 2ND

1ST 1ST 1ST 1ST

3RD

3RD

3RD

3RD

3RD 3

1ST 1ST 1MCFC was rated in the top 3 for18 out of 32 statements surveyedby the Premier League in its latestnational fan survey

Proportio of fas respoito Premier Leaue surveyo aree it te folloistatemet about te Club tattey support: ‘my Club proviebetter cilcare facilities aa more cil-friely eviromi te rou ta it i five

years ao’

Source: Premier League Match Attender Survey 2011-12

MANCHESTER CITY FANS AVERAGE FOR FANS OF ALLPREMIER LEAGUE CLUBS

37%

69%

BEST PREMIER LEAGUEFACILITIES FOR FANS TO

BRING CHILDREN

BEST PREMIER LEAGUE CLUBFOR HOW WELCOME YOU ARE

MADE TO FEEL WHEN ARRIVINGAT THE GROUND

BEST TICKET PRICECONCESSIONS FOR CHILDREN

STUDENTS AND RETIRED PEOPLIN THE PREMIER LEAGUE

1st1st 1st

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2 FANS

IN TUNE WITH THE LOCAL FAN BASE

MCFC offered the cheapestadult season ticket amongstthe top 10 Premier LeagueClubs in 2011-12

£ £ £ £ £

£ £250

£319

£985

£1955

£605 £499

CHEAPESTOTHER CLUB

CHEAPESTOTHER CLUB

MANCHESTERCITY

MANCHESTERCITY

MOST ExPENSIVEOTHER CLUB

MOST ExPENSIVEOTHER CLUB

Cheapest & most expensive adult seasoncard prices in 2011-12 season:Manchester City vs Top 10 Premier League Clubs

ource: Manchester CitySource: Manchester City2012 Fan Surveys

HEAPEST MOST ExPENSIVE

84%

97%

of MCFC fans agreedthat the Club wasdelivering on the CityPromise in 2011-12

of MCFC fans feel stronglypositive towards the Club

responses fromMCFC supportersacross 5 fan surveysconducted by theClub in 2011-12

Source: Manchester City

82% 83%

85%

50%97%

“WE WANT YOU TO HAVE A GREATDAY AT MANCHESTER CITY”

“WE TAKE PRIDE IN OURSELVES

AND OUR SURROUNDINGS”

“WE WILL GO THE ExTRAMILE TO HELP YOU”

“WE WILL GIVE YOU A WAAND FRIENDLY WELCOM

“YOUR SAFETY IS OUR PRIORITY”

Our five-poit City Promise a te proportioof fas o aree e are eliveri o it

MANCHESTER CITY FANS AVERAGE FOR FANS OPREMIER LEAGUE C

Source: Premier League Match Attender Survey 2011-12

88%Hello82%

Proportio of fas respoi to PremierLeaue survey o sai tey feel very positivetoars teir Club

30,000

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4 FANS

WORLD CLASS SOCIAL MEDIA ENGAGEMENT WITH OUR FANS

MCFC was rated the bestfootball team in the worldin social media utilisation

Best sports teams globally as ranked by American creative market agency Activ8socialased on criteria such as team interaction with fans, promotions and originality of content

RANk CLuB SPORT

LOS ANgeLeS LAkeRS BASkeTBALL

2 mANCheSTeR CITy FOOTBALL

3 SAN FRANCISCO gIANTS BASeBALL

4 New yORk gIANTS uS FOOTBALL

5 ST LOuIS CARDINALS BASeBALLource: activ8social.com/2012/06/07/top-20-teams-in-social-media (June 2012) Source: Google Analytics, Twitter, Facebook

MCFC was awarded thebest club website ofteams competing inthe Champions League2011-12

Source: Departamento De Internet

RANk CLuB PO

1 mANCheSTeR CITy 92

2 OTeLuL gALATI (ROmANIA) 91

3 ARSeNAL 88

4 DINAmO ZAgReB (CROATIA) 85

5 ShAkhTAR DONeTSk (ukRAINe) 82

Best club ebsites of Campios Leaue teamsas rake by Spais eb cosultacy departamde Iteret base o criteria suc as usability,esi a quality

Twitter followersby May 2012

visits tomcfc.co.uk

increase in videoviews on mcfc.co.ukin 2011-12

video views onthe MCFC YouTubechannel in 2011-12

Sport Website of the Year, Sport IndustryAwards 2012

100%

Facebook ‘Likes’by May 2012

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6 COMMUNITY

EXTENDING ROOTS IN THE LOCAL COMMUNITY

City in the Community’sactivities resulted in more than42,000 hours of participationin local proects in 2011-12

ource: Manchester City

33%

17%

16%

15%

2%

VOLUNTEERS SKILLS &ENTERPRISE

MANAGEMENT& ADMIN

COMMUNITY COHESION

HEALTH &ACTIVITY

FOOTBALL &MULTISPORT

17%

City in the Community: breakdown of participation by kind of activity in 2011-12percentage of total hours of participation)

contacts acrossall actiitis

raisd fromCFC, priatfndin, sponsoand donationsfro spportr

incras in aoraisd coparto 2010-11

scools or inpartnrsip itCITC across filocal boros

“The Club uses the power of football to inspire and developan entrepreneurial mind-set amongs t young people [..]Beyond Sport is proud to have deemed this programme one ofbest practice in community engagement throughout the world.”Jues of Beyo Sport Aars

MCFC as oe of fourclubs selecte from 400+etries from 100+ coutriesfor te Beyo Sport“Sport Team of te Year”Aar 2011

230,000

2 0 1 0

- 1 1

CITC stats for 2011-12

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8 COMMUNITY

RAISING PROFILE OF COMMUNITY ACTIVITIES WITH FANS

86% of MCFC fans believethe Club’s contributionto the community has grownover the last five years

remier League Match Attender Survey 2011-12

MANCHESTER CITY PREMIER LEAGUE AVERAGE

86% 61%

Proportion of fans responding to Premier League survey who agreedwith the following statement about the club that they support:My club makes a greater contribution in its community than five years ago’

97% of MCFC fansbelieve the Clubmakes a significantcontribution to thelocal community

Proportion of fans responding to Premier Leaguesurvey who agreed with the following statement athe Club that they support: ‘My Club already makesignificant contribution to the local community’

Premier League MatchAttender Survey 2011-12

MANCHESTER CITY PREMIER LEAGUE AVER

97% 82%

I’d LIKE TO KnOw MOREABOUT ThE wORK ThAT

MY CLUB IS dOIng In ThECOMMUnITY

2nd

I AM AwARE OFCOMMUnITY InITIATIVES

RUn BY MY CLUB

I AM PROUd OFThE wORK ThAT MY CLUBdOES In ThE COMMUnITY

1st

1st

whEn RAnKEd ALOngSIdEEVERYThIng ThAT MY CLUB

dOES On And OFF ThE PITCh,COMMUnITY InITIATIVES

ARE VERY IMPORTAnT TO ME

1st

MY CLUB IS gOOd ATTELLIng FAnS ABOUT ThEwORK ThAT IT IS dOIng In

ThE COMMUnITY

1st

wORK In ThE COMMUnITYIS An IMPORTAnT PART

OF ThE CULTURE AndPhILOSOPhY OF MY CLUB

1st

mCFC as t ladinPrir La Clbon 5 of t 6 statrlatin to conisrd b t PrLa in its latstnational fan sr

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20 COMMUNITY

BENEFITS OF NEW ACADEMY PLANS

The new City Football Academy(CFA) will expand the first teamand youth training facilities andbring them together on a single site

CFA development plans

Economic and social benefits of CFA plans

Environmental benefits of CFA plansf brofiel site bei coverte

yout evelopmet pitces

UP TO 400 yOUng Players in new academ y

layers to be offereccommoatio i te Acaemy

7,000 capacity staium for youtmatces a commuity use

first teamfootball pitces

4of la eicate to t e costructioof e commuity facilities

90

of local people employeuri remeiatio processra from te lo-termuemploymet reister

cotributio to ecommuity facilities(Sixt Form Acaemy,Sports Sciece Istitutea Sports Facility)

also created in community facilitieson the Etihad Campus

of jobs availableto local people

net full time equivalent CFA obs

60%U p t o 7 0 % £3m

trees a ativeeeros

bei plate

SAVED IN ROAD TRAVEL

56,000M I L E S 2,000 Icrease efficiecy –builis bei evelopeto acieve BREEAMexcellet rati

BREEAM®

12

ALMOST

U P T O

1 2 5 j O B S

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22 COMMERCIAL & OPERATIONS

DELIVERING OFF THE PITCH

Manchester City’s revenues exceeded£200 million for the first time inthe Club’s history whilst losses werereduced by 50% year-on-year

Growth in MCFC revenues, £ Million

MCFC net losses for last two seasons, £ Million

ource: Manchester City. Rounding differences may occur

Source: Manchester City

2008-9

87.0

20.8

48.3

18.0

2009-10

125.1

24.4

54.0

46.7

2010-11

153.2

26.6

68.8

57.8

2011-12

231.1

30.9

112.1

88.2

MATCHDAY

BROADCAST

COMMERCIAL

50% reductionin net losses in the2011-12 season

2010-11 2011-12

-98

-197

Results from Manchester City 2011-12 Employee Satisfaction Survey:

92%

of staff believe thatMCFC is actively involvedwith the local community

of MCFC staff are proudto work at the Club

97%

of staff agree that MCFC isa welcoming place for staffregardless of age, race, sexualorientation, disability or gender

82%

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24 COMMERCIAL & OPERATIONS

EXPANDING THE GLOBAL FAN BASE

USA

CANADA

SWEDEN

BOSNIA &HERZEGOVINA

MALAYSIA

THAILAND

MEXICO

BRAZIL,

NIGERIA

INDIA

RUSSIA

CHINA

INDONESIA

ARGENTINA

POLAND

TURKEY

UAE

EGYPT

SOUTHAFRICA

SKOREA

JAPAN

AUSTRALIA

PORTUGALSPAIN

FRANCE

IRELANDUK GERMANY

LEBANON

ITALY

PARTICIPATIOn In EUROPEAn COMPETITIOn

PRE-SEASOnSUMMER TOUR 2012-13

PRE-SEASOnSUMMER TOUR 2011-12

MCFCSChOOLS OFFOOTBALL

CITY SOCCERIn ThECOMMUnITYFACILITIES ITALY

Naples

GERmANY

Munich

SPAIN

Vila-real

PORTUGAL

Porto

PORTUGAL

Lisbon

CHINA

Beijing

mALAYSIA

Kuala Lumpur

CANADA

Vancouver

IRELAND

Dublin

USA

Los Angeles

USA

San Francisco

USA

Los Angeles

USA

Miami

USA

New York

UAE

Abu Dhabi

LEBANON

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26 AWARDS

AWARD WINNING PERFORMANCES BY MCFC

WINNER! WINNER! WINNER!

Barclays Player of teSeaso (Barclays PremierLeaue) for VicetKompay (May 2012)

Barclays Premier Leaue(2011-12 seaso)

Uer-18s, Al AiIteratioalJuiors Campiosip(Abu dabi)

Four players iclue i Professioal Footballers’ Associatio (PFA) Team of te Year 2012or te Barclays Premier Leaue, more ta ay oter Club (April 2012)

Team of the Year, MBNA NorthernSports Awards, 2011 (july 2011)

WINNER Under-12 category,Barclays Premier League FutsalFinals (February 2012)

Community Scheme Proectof the Year for City in theCommunity’s Strike A Balance,MBNA Northwest FootballAwards, 2011 (November 2011)

V I N C E N T K O M P AN Y

J O E

HA R T DA V I D

S I L VA

Y AY A T O U R E

S I L V E R

W I N N E R

B R O N Z E

• Silver Award, MCFC Officialwebsite, Lovies, 2011 (november 2011)

• Winner, Sport Website of the Year,Sport Iustry Aars, 2012 (May 2012)

• Bronze Award, Best Online Campaignfor MCFC Fa Cam, Roses CreativeAars, 2012 (May 2012)

wier, Professioal Football Traii

grou Team of te Year, IOg IustryAars 2011 (december 2011)

wier, Professioal Sports grousMaaemet Team of te Year, IOgIustry Aars 2011 (december 2011)

• Media Choice Award, Stadium Experience – Official Football Hospitality Awards, 2012(vote for by atioal press a reporters attei matces)(May 2012)

• Silver, Conference & Events Sales & Marketing Award, Stadium Experience –Official Football hospitality Aars, 2012 (May 2012)

• Winner, Customer Experience Award for City Square / Etihad Stadium, Stadium BusinesAars, 2012 (May 2012)

Winner, Sponsorship, Sales &Marketing Award for marketing campaigns, Stadium BusinessAwards, 2011(june 2011)

MCFC OfficiaiPhone app,Lovies, 2011(November 2

S I L V E R

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mANCheSTeR CITyFOOTBALL CLuBeTIhAD STADIumeTIhAD CAmPuSmANCheSTeRm11 3FF

www.mCFC.CO.uk

MCFC 2011 2012 at a Glance

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