McDonald's orientation

Group-1International Marketing Presentation

Group Members-1. Shubham Nagar2. Hemant Gupta3. Sai Jayanth Pydimarry4. David Chakraborty5. Shubham Gupta6. Kajol Rameshbhai Bhimani7. Rohit Sunil Rao

Geocentric

McDonald’s Orientation -

Why GEOCENTRIC ?

Company’s objectiVES

Public AccpetanceProfitablity

Product planningThink Global ,Act local

Perception about marketEntire world is a single market that can be effectively tapped by:-

× Quality, Service, Cleanliness & Value (QSC&V)× Innovative way of presenting itself among people× Welcoming all category’s people× Innovative taste in food offering × Various kinds of ventures in market

× Increasing demand of fast food over the world

Management orientation-Global orientation

McDonalds -a fast –food restaurant works on “Spee-Dee service system” with both dine in and take away facility at a price which consumer are willing to pay .

Marketing strategy

All Decisions are made jointly with mutual consultation

Marketing decisions

Type of goverance

Mapsour office

Culture

TechnologyFlexible manufacturing

Few Hrm practices

Focuses on employing the best available

person

Regardsless of

Nationality

With on the Job Training

MANAGERIAL PREDISPOSITIOnGlobal view of operations

THANKS!