Nicole Salting & Faye Aquino McDonaldsI. Company Overview1.1
Mission - To serve the community by providing great-tasting food
and the most relevant customer delight experience 1.2 Vision -
McDonald's vision is to be the world's best quick service
restaurant experience. Being the best means providing outstanding
quality, service, cleanliness, and value, so that we make every
customer in every restaurant smile.1.3 Objectives - to serve good
food in a friendly and fun environment to be a socially responsible
company to provide good returns to its shareholders to provide its
customers with food of a high standard, quick service and value for
money1.4 History DateEvent
1940The first McDonald's restaurant
Dick and Mac McDonald were brothers who opened their first
restaurant. It was named McDonald's Bar-B-Q, and it was a drive-in
with car hop service.
1948A few changes to the restaurant
After several years in business, the McDonald brothers decided
it was time for a change. They shut down the restaurant for
renovations, reopened as simply McDonald's without the Bar-B-Q, and
served hamburgers and cheeseburgers instead.
1949French fries and milkshakes
After a year of serving their new menu, the brothers added a
couple of items. Instead of potato chips they served French fries,
and they also added milkshakes.
1954A new vision
The brothers continued happily for a few years, but their vision
evolved into a wish for their restaurant to grow. They met a
salesman named Ray Kroc, who would help them grow the business.
1955The first new location opens
After only a few months Ray Kroc opened the first new location
for the McDonald brothers. It featured the now-famous golden
arches.
1958One hundred million burgers
McDonald's popularity skyrocketed. In just a few years running
they had sold their one hundred millionth burger, and before long
they would have over 700 stores.
1962Indoor seating
When McDonald's restaurants first opened, they were drive-ins
that featured car hops. In 1962, the first store with indoor
seating was opened.
1965Public stock trading
At the mark of their 10 year anniversary, McDonald's opened
their stock to the public. They offered shares for $22.50.
1966McDonald's on TV
Ronald McDonald the clown made his television debut in
McDonald's very first TV commercial. He was an instant hit, and
even walked in the Macy's Thanksgiving Day Parade.
1967The first international store
After the popularity in America, McDonald's opened its first
international stores. Stores were opened in Canada and Puerto
Rico.
1974The Ronald McDonald House charity opens
Fred Hill, a Philadelphia Eagle's football player, found himself
living at the hospital while his son underwent cancer treatment.
McDonald's stepped in and opened the first Ronald McDonald House to
help families in similar situations.
1975A breakfast menu is introduced
After years of serving hamburgers, McDonald's felt it was time
to expand. They began serving the Egg McMuffin.
1979The Happy Meal
The first Happy Meals debuted with a bang. They featured circus
themed boxes and toys.
2002McHappy Day
McDonald's introduced World Children's Day on November 20, 2002.
The day would be celebrated as a yearly fundraiser to benefit
Ronald McDonald House Charities, and has raised over $170 million
to date!
2005Fifty years of serviceOn April 15, McDonald's celebrated
their fiftieth anniversary of serving customers. Their popularity
is still evident today.
1.5 Map/Locate
II. Organization and Management
2.1 Organizational Chart
III. Products and Services3.1 Detailed Description of Products
and Services - McDonald's predominantly sellshamburgers, various
types ofchickensandwichesand products,French fries,soft
drinks,breakfastitems, anddesserts. In most markets, McDonald's
offerssaladsand vegetarianitems,wrapsand other localized fare. On a
seasonal basis, McDonald's offers the McRib sandwich. Some
speculate the seasonality of the McRib adds to its appeal.Various
countries, especially in Asia, are currently serving soup. This
local deviation from the standard menu is a characteristic for
which the chain is particularly known, and one which is employed
either to abide by regional food taboos (such as the religious
prohibition of beef consumption inIndia) or to make available foods
with which the regional market is more familiar (such as the sale
of McRice inIndonesia, or Ebi (prawn) Burger inSingapore).
InGermanyand other Western European countries, McDonald's sells
beer. InNew Zealand, McDonald's sellsmeat pies, after the local
affiliate partially relaunched theGeorgie Piefast food chain it
bought out in 1996.3.2 Pricing - Main McDonalds Menu Prices (Meat,
Chicken, Fish)Price
Big Mac$3.99
Big Mac Meal$5.69
2 Cheeseburgers$2.58
2 Cheeseburgers Meal$4.69
Quarter Pounder with Cheese$3.79
Quarter Pounder with Cheese Meal$5.49
Double Quarter Pounder with Cheese$4.79
Double Quarter Pounder with Cheese Meal$6.49
Bacon Habanero Ranch Quarter Pounder$4.09
Bacon Habanero Ranch Quarter Pounder Meal$5.79
Deluxe Quarter Punder$4.09
Deluxe Quarter Pounder Meal$5.79
Bacon & Cheese Quarter Pounder$4.09
Bacon & Cheese Quarter Pounder Meal$5.79
Filet-O-Fish$3.69
Filet-O-Fish Meal$5.39
Double Filet-O-Fish$4.69
Double Filet-O-Fish Meal$6.39
Double Cheeseburger$1.59
Double Cheeseburger Meal$3.99
Chicken Ranch BLT (Grilled or Crispy)$4.19
Chicken Ranch BLT (Grilled or Crispy) Meal$5.89
Club Chicken (Grilled or Crispy)$4.49
Club Chicken (Grilled or Crispy) Meal$6.19
Classic Chicken (Grilled or Crispy)$4.19
Classic Chicken (Grilled or Crispy) Meal$5.89
Southern Style Chicken$3.89
Southern Style Chicken Meal$5.59
Bacon Clubhouse Burger$4.49
Bacon Clubhouse Burger Meal$6.19
Premium Chicken Bacon Clubhouse (Grilled or Crispy)$4.49
Premium Chicken Bacon Clubhouse (Grilled or Crispy)
Meal$6.19
McDonalds Chicken Chicken Menu PricesPrice
Chicken McNuggets$4.49
Chicken McNuggets Meal$6.19
Chicken McNuggets$5.00
Chicken McNuggets$8.99
McDonalds Salads (Chicken) Menu PricesPrice
Southwest$4.79
Bacon Ranch$4.59
McDonalds Extra value Menu PricesPrice
Chicken Snack Wrap (Grilled) (Chipolte BBQ)$1.69
Chicken Snack Wrap (Grilled) (Honey Mustard)$1.69
Chicken Snack Wrap (Grilled) (Ranch)$1.69
Chicken Snack Wrap (Crispy) (Chipolte BBQ)$1.69
Chicken Snack Wrap (Crispy) (Honey Mustard)$1.69
Chicken Snack Wrap (Crispy) (Ranch)$1.69
Iced Coffee$1.79
McFlurry$1.79
Cookie Tote$3.99
Steak and Egg Burrito$1.79
French Fries$1.19
French Fries$1.59
French Fries$1.79
3.3 Photos -
IV. Production and Process Plan
PRODUCT PLANNINGIn McDonalds Restaurants, product planning is a
key operation. It has to keep on adding new products to its menu so
as to meet the needs of the customers as their needs and
preferences are constantly changing. For instance, the increasing
preference of consumers towards healthy food made the restaurant
add healthier food items to its menu. Similarly, it has to add new
products for different seasons, for examples, hot coffee in winter
and milkshakes in summer.PROCESS PLANNING:In McDonalds restaurant,
the operations manager develops and establishes the process of
cooking food items so that food is prepared using that method which
helps them to maintain the speed and the quality of the food.
Moreover, it also designs processes so that the health, safety and
hygiene issues are taken into consideration. Also, the managers
keep on introducing latest equipments with the advancement of
technology so as to bring pace, perfection and quality in the
product.