mbs sem i

Atharva Dyanprasarak Mandal’s

ATHARVA INSTITUTE OF MANAGEMENT Yerawada Pune 06

M.B.S SEMESTER-I

INTERNAL EXAMINATION-NOVEMBER-2013

(101) Strategic Management Total Marks: 50 Time Limits: 2 Hrs

--------------------------------------------------------------------------------------------------------------------- Each question carries 10 marks

Q1. Define strategic management along with its characteristics.

OR

Q1. Explain Porters Five Force model of competition.

Q2. Write note on a) BCG Matrix b) GE 9 Cell Model

OR

Q2. Explain the types and sources of competitive advantage.

Q3. Write on acquisition and take over strategy.

OR

Q3. Describe in detail the generic competitive strategies.

Q4. Explain the Mc Kinsey’s 7s frame work.

OR

Q4. Discuss the use of balanced scorecard for strategy evaluation.

Q5. Differentiate between Blue Ocean & Red Ocean strategies.

OR

Q5. Define Business Model. Explain the components of business models.

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M.B.S SEMESTER-IINTERNAL EXAMINATION-NOVEMBER-2013

(102) Enterprise Performance Management Total Marks: 50 Time Limits: 2 Hrs


Q1. Define Performance Management. Explain the PM concept in detail.

OR

Q1. Describe the Malcolm Baldrige Framework.

Q2. Explain the types of capital expenditure.

OR

Q2. Explain capital expenditure planning using metrics to monitor effectiveness.

Q3. Explain the concept of NPAs in detail with example.

OR

Q3. Describe in detail about GMROI.

Q4. Describe in detail the methods for project control process.

OR

Q4. Explain the concept of setting the baseline plan.

Q5. Write note on a) Internal Auditing b) Financial Auditing

OR

Q5. Write note on a) Cost Audit b) Management Audit.

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(103 A) Services Marketing Total Marks: 50 Time Limits: 2 Hrs


Q1. Define services. Explain the classification of services.

OR

Q1. Discuss the factors of influencing customer expectation of services.

Q2. Describe impact of services failure versus product failure.

OR

Q2. Discuss the challenges before service communication.

Q3. Describe the service blue print.

OR

Q3. Write note on a) QFD b) Standardization

Q4. Explain the role of employees role in service delivery.

OR

Q4. Write note on a) Virtual services cape. b) Emotional Labor

Q5. Explain the importance’s of service in Airline.

OR

Q5. Explain the importance of service in Entertainment.

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M.B.S SEMESTER-I

INTERNAL EXAMINATION-NOVEMBER-2013(104 A) Services Marketing

Total Marks: 50 Time Limits: 2 Hrs--------------------------------------------------------------------------------------------------------------------- Each question carries 10 marks

Q1. Define sales management. Explain the concept and scope of SM.

QR

Q1. Describe in detail the functions of marketing channels.

Q2. Describe the objectives and structure of sales organization.

OR

Q2. Discuss on recruitment, selection and training the sales force.

Q3. Explain the use of modern technology in sales.

OR

Q3. Explain the term sales forecasting and sales budget.

Q4. Define wholesalers. Explain the types of wholesalers.

OR

Q4. Describe the process for appointment of franchisee.

OR

Q5. Explain the nature and importance of retailing with its type.

OR

Q5. Define sales promotion. Explain different types of sales promotion.




(105 A) Product Management Total Marks: 50 Time Limits: 2 Hrs


Q1. Define product management. Explain the product management on basis of marketing

organization structure.

OR

Q1. Explain the role of product manger and skills required for product management.

Q2. Explain category attractiveness analysis through aggregate market factors.

OR

Q2. Explain the various levels of market competition.

Q3. Explain in detail the reasons for new product failure.

OR

Q3. Explain the QFD and Kano diagram for new product development.

Q4. Explain the elements of product strategy.

OR

Q4. State the product strategy over the life cycle.

Q5. Write note on a) Roadblocks b) Market size decomposition.

OR

Q5. Write note on a) Web Metrics b) Marketing Mix Metrics




(104 B) Strategic Cost Management Total Marks: 50 Time Limits: 2 Hrs


Q.1 State the meaning, nature and significance of strategic cost management.

OR

Q.1 What are the objectives of strategic cost management?

Q.2 What is life cycle costing?OR

Q.2 What is Kaizen costing?

Q.3 What is meant by Activity based costing? Also explain its applicability manufacturing industry (significance)

OR

Q.3 What do you mean by value? What are the various types of values?

Q.4 Explains value chain costing and its application.OR

Q.4 What is balanced Scorecard and its application in cost management

Q.5 Explain learning curve theoryOR

Q.5 What is lean cost management and explain its utility and application



M.B.S SEMESTER-I


(105 B) Income Tax Part I Total Marks: 50 Time Limits: 2 Hrs


Q.1. Write Short notes on:

a. Assessment year b) Assesse c) Previous Year

OR

Q.1 Explain Residential Status and concept of Agricultural Income.

Q.2. Explain Salary & its Allowances.

OR

Q.2. Mr.Kabir is getting a salary of `12,000 p.m. w.e.f. 1.4.2009. He is promoted w.e.f. 31.12.2009 and got arrears of `75,000. Bonus for the year 2010-11 is ` 15,000 remains outstanding but bonus of ` 12,000 for the year 2009-10 was paid on 1st January 2011. In March 2011, he got two months salary i.e. April and May 2011 in advance. Compute the gross salary for the assessment year 2011-12.

Q.3. Puja has occupied three houses for his self-occupancy. Their particulars for the previous year 2010-2011 are

given below:

Particulars House X House Y House Z

Municipal value 3,60,000 9,60,000 9,50,000

Municipal taxes paid 40,000 80,000 90,000

Fair rent 5,40,000 8,00,000 10,00,000

Standard rent 4,50,000 6,00,000 9,00,000

Repairs 1,50,000 2,50,000 3,00,000

Ground rent paid 20,000 25,000 30,000

Insurance premium paid 5,000 6,000 7,000

Interest on loantaken 75,000 1,20,000 2,00,000

for purchase of H.P.

Year of the loan 1997-98 2000-2001 2005-06

She has suffered loss in his business, amounting ` 3,00,000

Compute her total income, advising her which house should be specified for self-occupancy concession:

OR.

Q.3. Mr. Pradip to completed construction of a residential house on 1.4.2010. Interest paid on loans borrowed for purpose of construction during the 2 years prior to completion was ` 40,000. The house was let-out on a monthly rent of ` 4,000. Annual Corporation Tax paid is ` 2,000. Interest paid during the year is ` 16,000. Amount spent on repairs is ` 2,000. Fire Insurance Premium paid is ` 1,500 p.a. Property was vacant for 3 months. Annual letting value as per corporation records is ` 30,000. Compute the income under the head “Income from House Property” for the A.Y. 2011-12.

Q.4. Explain deductions under 80C.

OR

Q.4.What are the basic conditions for set off of losses in same year.

Q.5. Mrs. C, a law graduate, is legal advisor of L Ltd. She gets salary of ` 1,80,000. Mr. C is holding 20% shares in L Ltd. His income from business, during the previous year 2010-2011 is ` 4,00,000. Compute their total income.

OR

Q.5. Explain the incomes which do not appear in Gross total Income.



M.B.S SEMESTER-I


(103 C) Software Project Management Total Marks: 50 Time Limits: 2 Hrs


Q1. Define SPM. Differentiate between software project and other project.

OR

Q1. Describe various activities under technical project management.

Q2. Explain the various steps in project planning and project evaluation.

OR

Q2. Define prototyping. Explain steps in prototyping.

OR

Q3. Explain the various types of managing contracts.

OR

Q3. Explain the various stages in contract placement.

Q4. Explain the various types of risk in project management.

OR

Q4. Explain PERT as a tool for risk management.

Q5. Write note on a) Microsoft Project 2020 b) Prince2

OR

5. Write note on a) Primavera b) COCOMO model.



M.B.S SEMESTER-I


(104 C) ERP Total Marks: 50 Time Limits: 2 Hrs


Q1. What is ERP? Explain the features of ERP.

OR

Q1. Explain ERP architecture and ERP need analysis.

Q2. Describe ERP Life Cycle.

OR

Q2. Explain business process re-engineering related to ERP.

Q3. Write note on a) HRM Module b) Accounting & Finance Module

OR

Q3. Write note on a) E-commerce Module b) CRM Module

Q4. Explain data warehousing and data mining.

OR

Q4. Explain emerging trend in ERP.

Q5. State business intelligences and analytics

OR

Q5. Explain Operations Module in detail.




(105 C) RDBMS with OracleTotal Marks: 50 Time Limits: 2 Hrs


Q1. Explain in detail Architecture of DBMS and Data Models.

OR

Q1.Explain any two Popular Products of RDBMS

Q.2. Explain any Five Date Functions with examples and syntax.

OR

Q.2.What is Joins? Explain the types of joins in detail.

Q.3.Create the Tables for the following details and insert minimum 3 records in each table.

Doctor (d_no, d_name, d_city)

Hospital (h_no, h_name, h_city)

Doc_Hosp (d_no, h_no)

OR

Q.3.What is a constraint? Explain the difference between Primary key and Foreign key?

Q.4.What is Relational Algebra? Explain any Five in detail.

OR

Q.4. Explain the Group Functions with syntax and examples.

OR

Q.5. Explain the Difference between Sub queries and Correlated queries.

OR

Q.5. Explain various Oracle objects.




(103 OPE) Operations Strategy Total Marks: 50 Time Limits: 2 Hrs


Q1. Explain the role of operation strategy in global economy.

OR

Q1. Describe the term customer services and cost challenges in operations management.

Q2. Describe various steps to eliminate waste.

OR

Q2. State the core competence and distinctive capabilities.

Q3. State the various technology strategies issues in new product development.

OR

Q3. Explain the concept of Just in Time and lean manufacturing.

Q4. State the importance of Strategic Resource Management.

OR

Q4. Explain the term PQCDSM.

Q5. Explain the role of IT in operations management.

OR

Q5. Explain the use of IT and ITES.



M.B.S SEMESTER-I


(104 OPE) Total Quality Management Total Marks: 50 Time Limits: 2 Hrs


Q1. Explain the concept of Little q and Big Q.

OR

Q1. Describe steps in implementing total quality.

Q2. Explain the Demings 14 point philosophy.

OR

Q2. Write note on a) Juran b) Ishikawa

Q3. Write the difficulties related with QFD and implementation related with QFD.

OR

Q3. Write note on a) Pareto Analysis b) Cause and effect diagram

Q4. Explain necessity and importance of SQC.

OR

Q4. Write note on X bar R chart.

Q5. Explain the term Malcolm Bridge National quality award.

OR

Q5. Explain the term Tata Business Excellence Model.




(105 OPE) Productivity Management Total Marks: 50 Time Limits: 2 Hrs


Q1. Explain the Macro and Micro factors of productivity.

OR

Q1. Describe the various ratios related to finance.

Q2. Describe in detail the concept of value engineering and value analysis in detail.

OR

Q2. Explain the application and productivity benefit model.

Q3. Write the importance of work study.

OR

Q3. Describe the procedure and types of method study.

Q4. Explain the techniques of work measurement

OR

Q4. Define allowances. explain the need and type of allowances.

Q5. Write note on a) Lean b) Six Sigma

OR

Q5. Write note on a) CAD, CAM b) BPR




(103 HR) Strategic Human Resource Management Total Marks: 50 Time Limits: 2 Hrs


Q1. Explain Strategic Management. Also explain scope and significance of Strategic Management

OR

Q.1: What are the challenges of Strategic Human Resource Management?

Q2. Explain the term “Competency Mapping”?OR

Q2. What is Organizational Transformation?

Q3. Explain the concept of reward and compensation Strategies.

OR

Q3: Define the term ‘Mergers & Acquisition’.

Q4. What is Cross Cultural management?OR

Q4. Explain the strategic role of line management.

Q5. Write short notes a) VRS b) Downsizing

OR

Q5. Write short notes a) Online recruitment b) Power and Politics




(104 HR) Organizational Design & Development Total Marks: 50 Time Limits: 2 Hrs


Q1. Explain the fundamentals of Organizational Structure.

OR

Q1. Explain how innovations are related to change management.

Q2. Explain OD Process with example.

OR

Q2. What is organizational power and polities? Discuss its impact of OD.

Q3. How will you evaluate the Quality of Work Life Programme?

OR

Q3. Explain Six Box Model.

Q4. What is Organizational Learning?

OR

Q4. Explain Techno Structural Interventions.

Q5. Write note on a) Work redesign b) Future of OD

OR

Q5. Write note on a) TQM b) Team Work




(105 HR) HR AuditTotal Marks: 50 Time Limits: 2 Hrs


Q1. What is HR Audit? What is HRD Audit?

OR

Q1.Explain the nature and scope of HR Audit

Q2. What is HRD Structure?

OR

Q2. Explain HRD system of any public sector company.

Q3. Explain the process of designing HRD Score card?

OR

Q3. How HRD Score card is important for business improvement.

Q4. List out the objectives of HRD Audit.

OR

Q4. What are the various tools required for Data Collection for HRD audit?

Q5. Write note on a) HR audit b) HR System

OR

Q5. Write note on a) HR Strategies b) HR Audit score card




(103 IB) International Business EnvironmentTotal Marks: 50 Time Limits: 2 Hrs


Q1. Discuss the effects of foreign and global environment in IB.

OR

Q1. Explain the concept of tariff and non tariff barriers.

Q2. Describe in detail the concept of foreign investment pattern.

OR

Q2. Explain the impact of interest rate on trade.

Q3. Write note on a) WTO b) IMF

OR

Q3. Write note on a) GSP b) GSTP

Q4. Explain the various issues related to foreign investment.

OR

Q4. Explain the term strategic alliances.

Q5. Differentiate between Regionalism vs multilateralism

OR

Q5. Write note on a) Counter trade b) IT and international business.




(104 IB) International Financial Management Total Marks: 50 Time Limits: 2 Hrs


Q1. Describe various issues related in financial decision.

OR

O1. Differentiate between Green field investment vs acquisition and mergers.

Q2. Describe the various steps for calculating for cash flows.

OR

Q2. Write a note on adjusted present value approach.

Q3. Explain the term dividend policy for multinational corporations.

OR

Q3. Write a note on International working capital management.

Q4. Explain the term interest rate risk.

OR

Q4. Write note on translation & real operating exposure.

Q5. Explain the issues related to international taxation.

OR

Q5. What are tax heavens?




(105 IB) International Marketing Total Marks: 50 Time Limits: 2 Hrs


Q1. Define international marketing Explain the scope of IM.

OR

Q1. Explain the structure of international marketing plan.

Q2. Explain the steps for segmentation in international marketing.

OR

Q2. Explain the step in new product development in international marketing.

Q3. Write the factors affecting for international price determination.

OR

Q3. Describe in detail transfer pricing.

Q4. Explain the structure of designing international distribution channel.

OR

Q4. Write note on warehousing and insurances.

Q5. Describe the issues related to international advertising.

OR

Q5. Explain the Push and Pull strategy.




(103 SCM) Strategic Supply Chain Management Total Marks: 50 Time Limits: 2 Hrs


Q1. Explain the strategic objectives of SCM.

OR

Q1. Explain the sustainable competitive advantage trough SC.

Q2. Explain the steps in achieving strategic fit.

OR

Q2. Describe the multiple products & customer segments in detail.

Q3. Write note on Agile intercompany inter functional scope.

OR

Q3. Explain the SC surplus perspective.

Q4. Describe the concept of 4PL in detail.

OR

Q4. Explain the concept of 3PL in detail.

Q5. Explain the challenges before Supply chain.

OR

Q5. Explain the ethical issues in supply chain.




(104 SCM) Knowledge Management in Supply Chains Total Marks: 50 Time Limits: 2 Hrs


Q1. Write note on CRM in detail.

OR

Q1. Write note on internal supply chain management.

Q2. Explain the risk and challenges in implementing SC.

OR

Q2. Explain the benefits of SC information system..

Q3. Describe web enabled supply chains concept in detail.

OR

Q3. Explain pure technological impact of SC disintermediation.

Q4. Write note on a) B-2-B perspective. b) intranets

OR

Q4. Write note on a) Extranets & VPN b) Benefits to SMEs

Q5. Define bar coding explain the benefits of bar coding.

OR

Q5. Explain the use of GPRS system.

mbs sem i

Documents

sales management

services marketing total

time limits

classification of services

impact of services failure

cost auditb management

service delivery

importances of service