MBA COURSE CURRICULUM Year-I Semester I Subject Wise Assessment S.NO. SUBJECT CODE SUBJECTS ASSESSMENT IA EA TOTAL MARKS 1 MBA-111 MANAGEMENT CONCEPTS 40 60 100 2 MBA-112 BUSINESS COMMUNICATION 40 60 100 3 MBA-113 MANAGERIAL ECONOMICS 40 60 100 4 MBA-114 BUSINESS ENVIRONMENT 40 60 100 5 MBA-115 ACCOUNTING FOR MANAGERS 40 60 100 6 MBA-116 MARKETING MANAGEMENT 40 60 100 7 MBA-117 OPERATIONS RESEARCH 40 60 100 *IA – Internal Assessment and EA – External Assessment MBA-111 MANAGEMENT CONCEPTS Course objective: The purpose of this course is to expose the student to the basic concepts of management in order to aid the student in understanding how an organization functions. Course Content: UNIT I: Nature of Management Meaning, Definition, its nature purpose, importance & Functions Management as Art, Science & Profession- Management as social System Concepts of management- Administration-Organization. UNIT II: Evolution of Management Thought Contribution of F.W.Taylor, Henri Fayol, Elton Mayo, and Chester Barhard & Peter Drucker to the management thought. Various approaches to management (i.e. Schools of management thought) Indian management thought. UNIT III: Functions of Management Planning - Meaning - Need & Importance, types, levels – advantages & limitations Forecasting - Need & Techniques, Decision making - Types - Process of rational decision making & techniques of decision making Organizing - Elements of organizing & processes: Types of organizations, Delegation of authority - Need, difficulties in delegation – Decentralization Staffing - Meaning & Importance, Direction - Nature – Principles, Communication - Types & Importance Motivation - Importance – theories, Leadership - Meaning - styles, qualities & functions of leaders UNIT IV: Functions of Management Controlling - Need, Nature, importance, Process & Techniques,
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MBA COURSE CURRICULUM
Year-I
Semester I
Subject Wise Assessment
S.NO. SUBJECT CODE SUBJECTS ASSESSMENT
IA EA TOTAL MARKS
1 MBA-111 MANAGEMENT CONCEPTS 40 60 100
2 MBA-112 BUSINESS COMMUNICATION 40 60 100
3 MBA-113 MANAGERIAL ECONOMICS 40 60 100
4 MBA-114 BUSINESS ENVIRONMENT 40 60 100
5 MBA-115 ACCOUNTING FOR MANAGERS 40 60 100
6 MBA-116 MARKETING MANAGEMENT 40 60 100
7 MBA-117 OPERATIONS RESEARCH 40 60 100
*IA – Internal Assessment and EA – External Assessment
MBA-111 MANAGEMENT CONCEPTS Course objective: The purpose of this course is to expose the student to the basic concepts of management in
order to aid the student in understanding how an organization functions.
Course Content:
UNIT I: Nature of Management
Meaning, Definition, its nature purpose, importance & Functions
Management as Art, Science & Profession- Management as social System Concepts of management-Administration-Organization.
UNIT II: Evolution of Management Thought
Contribution of F.W.Taylor, Henri Fayol, Elton Mayo, and Chester Barhard & Peter Drucker to the
management thought.
Various approaches to management (i.e. Schools of management thought) Indian management thought.
UNIT III: Functions of Management
Planning - Meaning - Need & Importance, types, levels – advantages & limitations
Forecasting - Need & Techniques, Decision making - Types - Process of rational decision making &
techniques of decision making
Organizing - Elements of organizing & processes: Types of organizations, Delegation of authority - Need, difficulties in delegation – Decentralization
Staffing - Meaning & Importance, Direction - Nature – Principles, Communication - Types & Importance
Motivation - Importance – theories, Leadership - Meaning - styles, qualities & functions of leaders
UNIT IV: Functions of Management
Controlling - Need, Nature, importance, Process & Techniques,
Coordination - Need – Importance
Note: Case studies/ Activity to be included according to the requirement of modules.
Suggested Readings:
1. Essentials of Management : T.N. Chhabra, Sun India Publications 2. Essentials of Management : Ashwathapa, Himalaya Publications
3. Principles of Management- L.M.Prasad, Sultan Chand & Sons
4. Principles of Management: P C Tripathi & P.N.Reddy, Tata McGrawHill
MBA-112 BUSINESS COMMUNICATION
Course objective: To understand business communication strategies and principles for effective communication in domestic and international business situations.
Course Content:
UNIT I: Introduction
Role of communication – defining and classifying communication – purpose of communication – process of
communication
Characteristics of successful communication – importance of communication in management – communication structure in organization – communication in crisis
Barriers to communication
UNIT II: Oral communication
What is oral Communication – principles of successful oral communication – what is conversation control –
reflection and empathy: two sides of effective oral communication
Effective listening – non – verbal communication
Written communication: Purpose of writing – clarity in writing – principles of effective writing
Approaching the writing process systematically: The 3X3 writing process for business communication: Pre writing – Writing – Revising – Specific writing features – coherence – electronic writing process
UNIT III: Business letters and reports
Introduction to business letters – writing routine and persuasive letters – positive and negative messages- writing memos
What is a report purpose, kinds and objectives of report writing
Presentation skills: What is a presentation – elements of presentation – designing a presentation
Advanced visual support for business presentation types of visual aid
UNIT IV: Employment communication
Introduction – writing CVs
Group discussions – interview skills Impact of Technological Advancement on Business Communication networks – Intranet – Internet – e mails – SMS – teleconferencing – video conferencing
UNIT V: Group communication:
Meetings – Planning meetings – objectives – participants – timing – venue of meetings – leading meetings
Media management – the press release press conference – media interviews Seminars – workshop – conferences
Business etiquettes
Note: Case studies/ Activity to be included according to the requirement of modules.
Suggested Readings:
1. Business communication - T.N. Chhabra, Sun India Publications 2. Business communication : K. K. Sinha, Galgotia Publishing Company
3. Business communication : Rai, S.M. & Urmila, Himalaya Publishing House
4. General English : Pal, Rajendra & Korlahalli, J.S.Sultan Chand & Sons
MBA-113 MANAGERIAL ECONOMICS
Course objective: Understand the relative importance of Managerial Economics. Know how the application of
the principles of managerial economics can aid in achievement of business objectives. Understand and be able to apply latest pricing strategies.
Course Content:
UNIT I: Microeconomics
Meaning nature and scope. Basic concepts of economics: Static and dynamic approaches, Equilibrium, Utility,
Opportunity cost
Marginal and incremental principles
Microeconomics and business
UNIT II: Theory of demand
Nature of demand for a product, Individual demand, Market demand
Determinants of demand
Elasticity of demand and its determinants. Demand as multivariate function
UNIT III: Theory of Consumer Behavior
Utility analysis, Indifference curve analysis, Applications of indifference curves.
UNIT IV: Theory of production and costs
The concept of production function, production with one and two variable inputs
Optimal input combination
Theory of cost in short run and long run, Revenue function
UNIT V: Theory of firm and market organization
Breakeven analysis, Pricing under perfect competition
Pricing under monopoly, Price discrimination
Pricing under monopolistic competition, Selling cost
Pricing under oligopoly, Kinked demand curve and price leadership
UNIT VI: National income
Concepts, Methods of measuring National Income
Problems in measuring National Income
Circular Flow of Income in 2 Sector and 4 Sector model.
Balance of payments accounting
Classical and Keynesian Models of income determination
2. Introduction to Accounting, S N Maheshwari, Vikas Publications.
3. Accounting for Management : S.K. Bhattacharya & John Dearden, Vani Educational Books
MBA-116 MARKETING MANAGEMENT
Course objective: Assess market opportunities by analyzing customers, competitors, collaborators, context, and the strengths and weaknesses of a company.
Course Content:
UNIT I: Marketing
Nature & Scope of Marketing, Concepts - production, Product, Selling
Marketing & societal marketing
Marketing environment
UNIT II: Consumer buying behavior
Consumer decision making process (five step model)
Factors affecting consumer buying behavior
UNIT III: Market segmentation & Marketing mix
Need, Concept, Nature, Basis & strategies, Mass marketing vs. Segmentation.
elements of SCM, Logistics EDI, Requirements for SCM, Steps & Optimization
UNIT VI: Just in Time Method
JIT and lean operations
JIT in services
Suggested Books: 1. Production and Operations Management: K.Sridhara Bhat, Himalaya Publications.
2. Production Planning & Control - Badi And Badi, Vrindha Publication.
3. Production and Operations Management CHUNAWALA & PATEL ( (Himalaya Publication).
4. Modern Production/ Operation Management John Wiley, New York.
MBA-224 BUSINESS RESEARCH METHODS
Course Objective: To acquire skills to locate problem areas in organizational settings, and plan, organize, design, and conduct research to help solve the identified problems.
Course Content:
UNIT I: Research
Definition, Meaning, Importance types and Qualities of Research; Research applications in functional areas of
Business, Emerging trends in Business research
Research & the Scientific Method: Characteristics of scientific method. Steps in Research Process Concept of
Scientific Enquiry: – Formulation of Research Problem – Management Question – research Question – Investigation Question Research Proposal – Elements of a Research Proposal, Drafting a Research Proposal,
evaluating a research proposal
UNIT II: Research design
Concept, Features of a good research design, Use of a good research design; Qualitative and Quantitative
research approaches, Comparison – Pros and Cons of both approaches
Descriptive Research Designs: Concept, types and uses. Concept of Cross-sectional and Longitudinal
Research Experimental Design: Concept of Cause, Causal relationships, Concept of Independent & Dependent variables, concomitant variable, extraneous variable, Treatment, Control group
UNIT III: Scaling & measurement techniques
Concept of Measurement: Need of Measurement; Problems in measurement in management research – Validity and Reliability. Levels of measurement – Nominal, Ordinal, Interval, Ratio
Basic Concepts: Defining the Universe, Concepts of Statistical Population, Sample, Characteristics of a good
sample. Sampling Frame (practical approach for determining the sample frame expected)
Sampling errors, Non Sampling errors, Methods to reduce the errors, Sample Size constraints, Non Response
Probability Sample: Simple Random Sample, Systematic Sample, Stratified Random Sample, Area Sampling
& Cluster Sampling.
Non Probability Sample: Judgment Sampling, Convenience Sampling, Purposive Sampling, Quota Sampling & Snowballing Sampling methods.
Determining size of the sample – Practical considerations in sampling and sample size, Sample size
determination
UNIT V: Data Analysis
Editing, Coding, Tabular representation of data, frequency tables, Construction of frequency distributions,
Graphical Representation of Data: Appropriate Usage of Bar charts, Pie charts, Histogram, Leaf and stem,
Candle stick, Box plots.
Bi-variate Analysis: Linear Regression Analysis: Meaning and two lines of regression; relationship between
correlation and regression co-efficient, Cross tabulations, Chi-square test;
Hypothesis: Qualities of a good Hypothesis –Framing Null Hypothesis & Alternative Hypothesis. Concept of Hypothesis Testing – Logic & Importance. Test of Significance: Small sample tests: t (Mean, proportion) and
F tests, Z test
On parametric tests: Binomial test of proportion, Randomness test; Analysis of Variance: One way and
two‐way Classifications, Interpretation of the given data and scenario analysis is expected for appropriate managerial decision inferences to be drawn
Suggested Books:
1. Business Research Methods - C R Kothari, New Age publications 2. Business Research Methods :C Murthy.
3. Marketing Research: G.C Berri
4. Marketing Research Methods for Business students by Mark Philip & Saunders Lewis, Pearson
MBA-225 COMPUTER APPLICATIONS IN MANAGEMENT
Course Objective: The course aims to provide knowledge about basic components of a computer and their
significance. To provide hands on learning of applications of MS Office and Internet in businesses.
Course Content:
UNIT I: Conceptual Framework
Hardware: (a) Input devices - keyboard, printing devices, voice speech devices, scanner, MICR, OMR, Bar code reader, digital camera etc. (b) Output devices - Visual Display UNIT, printers, plotters (c) Storage Devices
– Magnetic storage devices, Optical storage devices, Flash Memory
Software: Types of software with examples; Introduction to languages, compiler, interpreter and Assembler
Operating System Functions, Types and Classification, Elements of GUI based operating system
UNIT II: Communication Technology
Network and Internet: Types of computer networks (LAN, WAN and MAN), Network topologies, EDI
Internet: Netiquettes, Architecture & Functioning of Internet, Basic services over Internet like WWW, FTP,
Telnet, Gopher, IP addresses, ISPs, URL, Domain names, Web Browsers, Internet Protocols, Search engines, e-
mail
UNIT III: Office tools for Business
Use of MS-Office: Word: Paragraph formatting, Page formatting, Header and footer, Bullets and numbering,
Power Point: Formatting text on slides, Inserting charts, adding tables, Clipping, Slide animation, Slide shows
UNIT IV: Information System Classification
Concept of Data and Information, Operations Support System (OSS), Management Support System(MSS),
Transaction Processing System(TPS), Process Control System (PCS), Enterprise Collaboration System(ECS), Management Information System(MIS), Decision Support System (DSS), Executive Information System(EIS).
Artificial Intelligence (AI)
Applications of Artificial Intelligence: Neural Networks, Fuzzy Logical Control System, Virtual Reality, Expert
What is probability, Elements of set theory, Counting techniques, Events, Additive law, Conditional probability,
Multiplication law
Dependent events, Independent events, Bayes theorem, and problems
UNIT IV:
Probability distributions Random variable, probability function, Binomial distribution, Poisson distribution,
Normal distribution, Uniform distribution, Exponential distribution.
UNIT V: Hypothesis Testing
Tests of Hypothesis and chi square and t square test Introduction, procedure of testing hypothesis, type I &
Type II errors
One-tailed and two tailed tests, test hypothesis concerning large samples, testing hypothesis about population mean, Chi-square distribution, Chi-square test
Note: Case studies/ Activity to be included according to the requirement of modules.
Suggested Book:
1. Quantitative Techniques in Management – N.D.Vohra, Tata McGraw Hill
2. Quantitative Techniques for Managerial Decisions : G V Shenoy, UK Shrivastava and S C Sharma, New Age International Publishers
3. Business Statistics - R. S. Bhardwaj, Excel Books.
4. Statistical Methods : S.P.Gupta - Sultan Chand & Sons
MBA-227 ORGANIZATIONAL BEHAVIOUR
Course Objectives: To enhance the understanding of the dynamics of interactions between individual and the
organization.
Course Content:
UNIT I: Introduction to OB
The meaning of OB, Why study organizational behaviour, Fundamentals of individual behaviour
Determinants of Personality, Types of personality, Personal effectiveness
Attitudes: Meaning, Types, Components, Theory of attitude formation and attitude change
UNIT II: Foundation of Group Behaviour Group:
Meaning, types, group dynamics, group cohesiveness
Meaning of Interpersonal Behaviour& Interpersonal skills, Transactional Analysis, Johari Window, FIRO – B,
MBTI
UNIT III: Motivation
Meaning & definition, Traditional theory of Motivation: Maslow’s, Herzberg’s, McClelland, Contemporary
theories of Motivation: Self Determination Theory, Self Efficacy Theory, Vroom’s Expectancy Theory, Equity Theory, Reinforcement Theory, OB MOD
Perception: Meaning, Process, Principles and errors of perception, Managerial & behavioural applications of
perception
UNIT IV: Leadership
What is leadership, Types of leaders and leadership styles, Traits and qualities of effective leader, Trait theory, LSM – Leadership Situational Model
Team Building, Tuckman Model of Team Development
UNIT V: Organizational Change
Meaning of organizational change, Approaches to managing organizational change
Creating a culture for change, Implementing the change, Kurt Lewin Model of change
Note: Case studies/ Activity to be included according to the requirement of modules.
Suggested Books:
1. Organizational Behaviour- LM Prasad, Sultan Chand & Sons
2. Organizational Behaviour- Udai Parekh, oxford University Press 3. Organizational Behaviour – K .Aswathappa, Himalaya Publishing House.