May 2008 Popvision Coop. a R. L. Overview and company presentation .

May 2008

Popvision Coop. a R. L.

Overview and company presentation

www.popvision.com

Popvision is a small innovative company which was born in 2004 as a technical spin-off of the online marketing team of lastminute.com Italy.

Initially it provided services for the tourist ecommerce and then it extended the services to innovative communication methods: viral marketing, product placement, advertising in video games and mobile phones.

This thanks to the professionalism of its team , the financial help or lastminute.com and the support of the European program for young entrepreneurs.

Story

Popvision was born as a spinn-off

Based in Milan and Turin, today Popvision counts 12 employees and it’s a leading provider in its innovative business niches:

First Italian product placement agency. Provides marketing and pre-production services for the European movie industry. Partnership with Media program of Eu.

Leader for the distribution of tourist products between online e-commerce and offline shops. Build the online to offline distribution for lastminute.com and now replicating with Tui group

Actual

Italian leader in its business niches

Popvision is constantly developing and exploring new services. From our minds and labs recently:

Streaming project of movie making-off to provide pre-lounch communication.

Search Engine Optimization and Management for key customers

Viral marketing

Extension of product placement services in Tv and Gaming platforms

Development

Constant business development

Product placement and positioning in European movies, Italian Tv and Gaming platforms

Distribution services for tourist business. Travel agency network building to support offline sales of tourism e-commerce

SEO, SEM Search engine optimization and management

Online business development : cross marketing and viral marketing

Content management systems and Crm

Online Roi and campaign management

Image and talent management services with owned Fashion Up model agency

Services

Edge marketing and “killer applications” provider

Osvaldo Mauro. Executive Manager. Formerly lastminute.com

Rosella Gioffrè. Marketing Manager. Formerly MediaSalles, Europanet Movie

Davide DiRienzo. Tourism business Manager

Key team members

Media Salles Milan. Developer of projects within the “European Media Programme”

Europanet. Producer of Movies making off

Cineuropa. Streaming portal and production

Nivea customer of Fashion Up models , owned by Popvision

AdImaging distribution

Felce Azzurra cosmetic brand , customer of Fashion Up

Customers

Movie and entertainment business

Tui. The multinational group leader in European turism business. Tui is the owner of Thomson (Uk), First Choice, Tui Fly , hotel chains etc

Lastminute.com. Part of Sabre group is the leading company in e-commerce for tourist and entertainment business

Viaggiare group. A fast growing Italian tourism company

Ristoclub. The online portal for restaurant booking

Customers

Online tourism business

Popvision is a fast growing small business company which have:

great talents business history

technology & productsconnections

financial stability

to act as partner or supplier for innovative corporate business development.

www.popvision.com

Summary