Maximizing Social Media: TabSite and Sendible Webinar

Webinar: July 27, 2011

Twitter Hashtag: #SocialMarketing TabSite.com Sendible.com

Webinar Webinar

Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com #SocialMarketing .com

Maximizing Social Media Marketing



Maximizing Social Media Marketing for Social, Local, & Mobile

Webinar Webinar

Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com #SocialMarketing .com

• Yes! This is being recorded.

• Yes! Slides will be published. • TabSite Winner & Discounts for both tools TBA at the end!

Introduction: Webinar: July 27, 2011

Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

Webinar Webinar Webinar


•Sendible was founded in the UK in 2009 and has seen rapid growth over

the last 3 years since its launch.

•Nearly 100,000 registered users worldwide and companies such as the

BBC, Amazon.com and Police Service of Northern Ireland are using our

software.

•In 2010, Sendible was rated by the Guardian Newspaper as one of the top

100 Tech Innovations in the UK.

•The only platform that allows users to reach customers on multiple

platforms (Social Media, Blogging, Email & SMS) and offers 360⁰ Brand

Monitoring & sentiment analysis.

•Sendible is a robust platform making it easy for us to integrate with the

latest social networks as they become available

Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com #SocialMarketing

Engage Monitor

& Listen

Measure Grow

Engage with new and existing

customers on multiple social

channels at once.

Monitor mentions of your brand, competitors,

industry terms and sentiment.

Prove the effectiveness of every piece of content you

distribute.

Discover new

customers and grow

your following.


Introduction: Webinar: July 27, 2011




•TabSite was launched in March 2012

• Over 75,000 registered users worldwide and

companies such as the Minnesota Timberwolves,

AnyTime Fitness, Mari Smith, Ace Hardware, and

more are using our software.

• Engagement Apps for Promotions

• Easy to use for Contests, Deals, Sweepstakes


Agenda: Webinar: July 27, 2011




• Social Marketing Best Practices

• Local Marketing Best Practices

• Mobile Marketing Best Practices

• Be Effective. Be Efficient

• Monitor. Build. Grow.


Social Marketing Best Practices: Webinar: July 27, 2011




Let’s breakdown

• Current Trends

• Best Practices


Webinar: July 27, 2011 Webinar Webinar Webinar

Current Trends in Social Media ….

Twitter Hashtag: #SocialMarketing TabSite.com Sendible.com Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com #SocialMarketing


Current Trends in Social Media ….



Current Trends on Facebook…


Best Practices




#SocialMarketing

The Challenge in Social Media for

Businesses

Best Practices




#SocialMarketing

1. Deciding on the right platforms

2. Managing Content effectively

3. Economies of Time

4. Measuring effectiveness & ROI

5. Using the correct tools

Best Practices




#SocialMarketing

7 Ways To Get Noticed on

Facebook using Sendible

7 Ways To get Noticed on Facebook using Sendible




#SocialMarketing

1. Attribution Links

2. Branded Facebook Posts

3. Scheduling

7 Ways To get Noticed on Facebook using Sendible




#SocialMarketing

4. Link Preview

5. Facebook Photo Albums

6. Geo-targeting

7. TabSite

All TabSite Engagement Apps (Contests, Deals, etc) include a Sendible login for Message Planning.

This enables Sendible users to plan a post to various social networks that links to the Facebook Page tab!




#SocialMarketing

Best Practices




#SocialMarketing

10 Twitter Best Practices

for Brands

10 Twitter Best Practices for Brands




#SocialMarketing

1. Do your research before

engaging

2.Determine organizational

goals

3.Utilize either a branded or

personal profile

4. Build your Twitter equity and

credibility

5. Track metrics and conversation

trends

6. Don’t go overboard; less

structure is better

7. Listen and observe before

engaging

8. Be authentic & believable

9. Track, measure, and iterate

10. Don’t just strategze: execute!


KEY ITEMS FOR FB PAGES:

• Visibility • Engaging users –comments, shares, likes • Viral tools- Make sharing easy, integrated

Let’s break these down into Best Practices…





Source: DanZarrella.com

Photos Get the Most Engagement!




Photo Post: 148 Likes 28 Shares 8 Comments = EXPOSURE




•Post Succinct Content Short is best! Posts between 100-250 characters see 60% more engagement

•Post Photos & Videos A picture or video generate 120% and 100% more engagement than the average post

• Ask Questions Make your Page a place that is a conversation starter. Ask your fan’s opinion via a question!

Posting Tips





Boost Engagement with Promos

Draw in and Build Engagement

With Contests, Deals, and Promos





11 7 22


For a small investment…

CONTESTS can: •Increase Traffic •Extend Viral Reach •Boost Engagement




Wedding Photo Contest Case Study: RESULTS: • 46% + in Fans • 34% + in People Talking About This •Viral Reach was 13K during contest






Promo Engagement Apps from TabSite •Share Deal • Friend Share Deal • Instagram • Group Deal • Pin Deal • Social Reviews

Local Marketing Best Practices: Webinar: July 27, 2011




• Geotargeting & Location-Based Marketing

via Sendible

- Facebook Geo-marketing “Free comedy tonight at the

Spanish Comedy Club

In downtown LA.”

- Geo-targeting on Monitoring





Offer Deals via Social Media that must be Redeemed in the store!





Use QR Codes in store to drive customers to your Facebook Page to become fans


Mobile Marketing: Webinar: July 27, 2011




• Smart phone use is SURGING


Mobile Marketing Best Practices: Webinar: July 27, 2011




• Mobile is HUGE

• Mobile must be:

• Fast – for user to load

• Easy – to view / complete

• Simple – Not too much


Mobile Marketing For Facebook





• TabSite Smart URL

• Engage Mobile users

• Enable Mobile users

to enter on the go


Effective methods for sharing content-




#SocialMarketing

Sharing on-the-go

Sendible adds image posting via mobile-




#SocialMarketing

To use new photo uploading features, simply open up your mobile web browser on your iPhone or Android device and go to

http://m.sendible.com

Effective methods for sharing content




#SocialMarketing

Sendible supports multiple services and social networks, making it easy to reach your customers

on multiple platforms.

Efficient methods for sharing content




#SocialMarketing

Use Sendible's interactive drag-and-drop calendar to easily plan your message schedule. You can even configure Sendible to

send your messages on a recurring basis. Reporting and Analytics gives you the ‘Best time to post’ based on engagement probability. Enabling you to optimize the reach.

Ways to monitor social & build community




#SocialMarketing

Keep track of what people are saying about your business on the social web. Sendible's reports help you understand exactly who and where those mentions are coming from.

-Track mentions across the social web. -Sentiment analysis.

Ways to monitor social & build community




#SocialMarketing

It's almost impossible to keep track of all the relevant conversations on the social web! Priority Inbox highlights only the important ones, so you

know which posts need attention.

Grow Fans & Followers & gain new sales


Sendible's automation tools for Twitter make it easy to grow your following by

automatically targeting people who match specific criteria you define.





SUMMARY FAST FACTS: •Boost Engagement via • Strategic Posting • Monitoring / Listening • TabSite Promo Tabs to drive traffic to your Page • Drive traffic to FB promo tabs via other social tools Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com #SocialMarketing

Thanks for joining us today! Watch our Facebook Pages

for the video replay link. Facebook.com/sendible

[email protected] Facebook.com/tabsite www.tabsite.com/support


Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com #SocialMarketing

Maximizing Social Media: TabSite and Sendible Webinar

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