Maturity of the mobile Web in E-Commerce Sascha Langfus, Vice President Sales M-Days Frankfurt
Maturity of the mobile Web in E-Commerce
Oct 21, 2014
Sascha Langfus, Maturity of the mobile Web in E-Commerce, M-Days
Blog by Messe Frankfurt for the Digital Business:
http://connected.messefrankfurt.com/en/
Blog by Messe Frankfurt for the Digital Business:
http://connected.messefrankfurt.com/en/
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Maturity of the mobile Web in E-Commerce
Sascha Langfus, Vice President Sales
M-Days Frankfurt
Enabling new Business OpportunitiesNow and for the Future
Strategic FocusOur Portfolio
Mobile Websites
Financial Services Travel & Transport Retail Automotive
Multichannel Solutions Native Applications
Our Client PortfolioExcerpt
THE „MOBILE“ WEB
THE „MOBILE“ WEB
ONE WEB
Responsive Web Design
Device Database Progressive Enhancement
Device Templates
THE WEB IS BASED ON MASHUPS
www.shop.comwww.shop.com
Content Partner
(Weather, News,
Finance, ...)
CMS / Shop
Shop
Real World
Connection, access to
the systems the
enterprise uses to
generate profit.
Social
Media
International
UK, USA, Asia, ...
Legacy System
Relaunch comes for
sure! (quite certain,
promised)
Local IT
Corporate ITExternal Partner
Agency
AgencyAgency
Agency
Service Provider
Out-SourcingConsultant
Consultant
Consultant
Consultant
Consultant
Consultant
Consultant
Consultant
Consultant
Consultant
Consultant
Consultant
Consultant
Consultant
Consultant
Consultant
Consultant
Consultant
Consultant
Consultant
Consultant
Consultant
Consultant
Consultant
Consultant
Consultant
Consultant
Consultant
Consultant
Agency
Consultant
Consultant
Consultant
Local IT
Corporate ITExternal Partner
Agency
AgencyAgency
Agency
Service Provider
Out-SourcingConsultant
Consultant
Consultant
Consultant
Consultant
Consultant
Consultant
Consultant
Consultant
Consultant
Consultant
Consultant
Consultant
Consultant
Consultant
Consultant
Consultant
Consultant
Consultant
Consultant
Consultant
Consultant
Consultant
Consultant
Consultant
Consultant
Consultant
Consultant
Consultant
Consultant
Agency
Consultant
Consultant
Consultant
Local IT
Corporate IT
External Partner
Agency
AgencyAgency
Agency
Service Provider
Out-SourcingConsultant
Consultant
Consultant
Consultant
Consultant
Consultant
Consultant
Consultant
Consultant
Consultant
Consultant
Consultant
Consultant
Consultant
Consultant
Consultant
Consultant
Consultant
Consultant
Consultant
Consultant
Consultant
Consultant
Consultant
Consultant
Consultant
Consultant
Consultant
Consultant
Consultant
Agency
Consultant
Consultant
Consultant
www.shop.comwww.shop.com
Content Partner
(Weather, News,
Finance, ...)
CMS / Shop
Shop
Real World
Connection, access to
the systems the
enterprise uses to
generate profit.
Social
Media
International
UK, USA, Asia, ...
Legacy System
Relaunch comes for
sure! (quite certain,
promised)
THE WEB IS BASED ON MASHUPS
Agency
INNOVATION
Sevenval Device Trends
INNOVATION VS. RELEASE CYCLES
BUSINESS REQUIREMENTS
CONVERSION OPTIMIZATION
INITIAL INVESTMENT VS.
RUN-TIME COST
InternationalInternational
Content Partner
(Weather, News,
Finance, ...)CMS
Social
MediaLegacy System
Channel Independent Frontend Layer
POSPOS
Tablet /
Smartphones
Tablet /
Smartphones
/ Desktop etc.
ABSTRACTION LAYER
REWE Präsentation - Mobile Lösungen 2013
Sascha Langfus, Vice President Sales - Sevenval GmbH
Visit Us at booth B17.
Quellenangaben Fotomaterial:
http://www.flickr.com/photos/purecaffeine/4328394839/sizes/o/in/photostream/
TU Pressestelle (http://www.pressestelle.tu-berlin.de/medieninformationen/2008/dezember_nr_331-354/medieninformation_nr_3482008/)
http://www.flickr.com/photos/nikclayton/1394374289/sizes/z/in/photostream/
http://www.flickr.com/photos/68751915@N05/6869768383/sizes/l/in/photostream/
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